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Customer Experience Matrix

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. for each score, and can set up routing rules triggered by entry into each range.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Email campaigns can execute as batch projects or trigger dialogs. Trigger dialogs have most of the same capabilities except for the advanced segmentation. Trigger campaigns execute immediately when a new lead is added to their group, allowing real-time interactions. But Marketing Studio handles these quite nicely as well.

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Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. The scores are stored on the customer record and can trigger an action to send the contact to Salesforce.com.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. The key to Net-Results’ approach is to build everything around segments.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. Hubspot originally used its lead database largely for analytics. But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

It then modifies them and changes the thresholds that trigger actions such as sending a lead to sales. It can also combine the scoring rules with custom database queries to further refine how they trigger system activities. Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009.

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Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

Each campaign triggers a single action, which can be directed to email, banner ads, direct mail, Facebook custom audiences, in-app pop-ups, SMS, app message boards, call centers, or other channels. Optimove was founded in 2009 and currently has about 70 clients, mostly in Europe. Both features are being worked on for future release.