Trending Sources

The 24 Best Visual Content Creation Tools


Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews: Snall Business Trends. ” — Small Business Trends. Showcase reviews: Snall Business Trends. ” — Small Business Trends. Showcase reviews: Snall Business Trends. Small Business Trends. Visual and video content will become increasing important.”

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Watching the trends in how visitors find your blog helps optimize each tactic. Use analytics trend data to help tune your timing and tactics. Hence, 1,000. 1) Persistence is essential. Quality matters. Or right after lunch.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( e-Strategy Trends ). e-Strategy Trends ). What do buyers really want from social media marketers? But why?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


What social media developments and trends should I be watching? Social Media Trends and Predictions. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Sally Falkow predicts that social media integration with corporate websites will be a major trend in 2011 and shares Jeremiah Owyang’s model for achieving that integration. What to do?

Best Social Media Stats, Facts and Marketing Research of 2010


Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Trends. Six Social Media Trends for 2011 by Harvard Business Review.

Eight Factors to Consider When (Re)Launching a Business Blog


According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website. Location. Will the blog be part of your corporate site or have its own unique URL ? Author(s). Sassy? Helpful?

The 2011 #Nifty50 Top Twitter Men Reprise


What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. These men are indeed using Twitter to rewire and reorient the Web.

Best Social PR Guides, Tips and Tools of 2010


Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry,&# Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. How you can use it most effectively? Crabs.

Book Review: Marketing in the Age of Google


While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#. But is it reasonable to say that search has changed everything ?

Best Marketing Strategy Insights of 2009


What key trends on the horizon do you need to be aware of? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? Well worth a read.

Best of 2009: SEO Tips, Part 1


Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. SEO Trends and the Future of SEO by SEO Theory. In this extensive and thoughtful post, Michael Martinez discusses the impact of trends such as personalized search, universal search and social media, and advises SEO professionals to focus on optimizing for query spaces (all the queries and content relevant to a specific topic) in order to capture traffic for long tail keywords. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?

Best Social Media Stats and Market Research of 2009


What are the latest trends in search? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Predicting the Present with Google Trends by Google Research Blog. How Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series. in 2009 to 11.3% Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Do C-level executives really click on ads? Matt McGee.

Best Social Media Stats and Market Research of 2010 (So Far)


30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

Best Random but Interesting Posts, Articles and Resources of 2009


Chris Campbell provides an outstanding list of tools for gathering insights and information about your competition, including SpyFu (finds competitors’ AdWords keywords), Compete PRO Search Analytics (see what keywords drive traffic to a given site) and Google Trends for Websites (traffic data and geographic visitation patterns of your competitors–pretty cool, though it works only for relatively large, high-traffic sites). There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Web 3.0 and 3.0.

Best Web Analytics Tools and Tips of 2009


But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter.&# In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). by ECommerce Guide. Digg this!

Best Web and Landing Page Design Tips of 2009


Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#. Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Thesis Tutorial – Customizing the 404 Page by SugarRae. Karen J. Digg this!

Best Interactive PR Articles and Blog Posts of 2009


Sarah Evans offers her list of resources for keeping up on social media trends and performing online PR tasks more effectively, including PitchEngine , BeatBlogging.org and Twellow. Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation. Interesting post detailing 10 “secrets&# for effective blogger outreach. PRChannel. ** 5 Stars.

Best Cool Web Tools of 2009, Part 1


An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you’re not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You’ll find tools for all of those tasks and others in this collection of more of the best cool online tools. DandyID.


19 New Featured Sources on the B2B Marketing Zone


What Works ( Vendor Government PR Trends Spending Release ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. For those not familiar with it, the B2B Marketing Zone (a.k.a. June 7, 2010.

Best of 2008: Amusing, Creative and Just Plain Odd


In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? A Charlie Brown Ad Agency. ’ Why would anyone want that?

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

It's not a litmus test, so look for trends and patterns: If they keep talking about LOTS of meetings and production - beware. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". The numbers showed a significant difference in cancel/reject rates as well as pipeline conversion. 56,000.

2005 Called, It Wants Its Marketing Trends Back

CMO Essentials

What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends. I’m sorry, I’m not sorry, but if any of the tactics below seem new to you, you may need to sit down, enjoy your “Hollaback Girl” ring tone for a second, and then answer your flip phone, because 2005 is calling, and it wants its marketing trends back…. CMO Insights Trending

New Infographic: B2B Lead Generation & Content Marketing Trends


The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze.

Tracking Video Music Trends: How to Stay Current


Unfortunately, the ability to follow trends and stay ahead of the curve is still agonizingly difficult. It’s the job of a music supervisor to stay current with the latest trends in music. NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Think of what’s trending on Soundcloud as being six months ahead of pop radio. The post Tracking Video Music Trends: How to Stay Current appeared first on Vidyard. Blog Video Marketing TrendsWe get the struggle. Next Big Sound.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. 6 Reasons to Embrace Social Media Today Social media marketing is a trend, not a fad. Thanks to everyone for their support in 2009! But now.

Human-to-Human Marketing: A Trend for 2015 and Beyond


DiGiorno Pizza made a big mistake with their real-time marketing by hopping on the trending #WhyIStayed hashtag with what was declared the absolute worst brand tweet of 2014. I absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. Imagine walking into your favorite coffee shop.

Developing your Go/No-Go decision tree

Confluent Forms

1) start by identifying your best and worst projects 2) evaluate your portfolio and identify your strengths and weaknesses 3) revisit your proposals, both won and lost The purpose of this introspection is to be brutally honest in identifying trends in your business that can aid you in both finding the right projects while avoiding the wrong projects. The situation: A potentially juicy RFP falls into your lap. You try not to get too excited because you know that creating a winning proposal can be an expensive and time-consuming affair. So what is a Go/No-Go decision tree?

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what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. For Con-call/Web-meetings there is a trend of delegating to lower-level staff prior to secondary/follow-on activity. When I was recently at the Sales 2.0 It has become pervasive, and respected, to do business this way. 42% Face-to-Face. 58% Con-call/Web-meeting.

#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind


Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. There''s nothing explicitly telling you that this trend is really not that cool anymore.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. This year, IDC says, tech companies will allocate 19.3% last year.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

I realize that new social media trends have opened up many avenues in which marketers can create and nurture relationships. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches.   It’s a common phenomenon. Tip 2. Tip 3.   Tip 4.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. Recently, I've been spending a lot of time evaluating and writing web copy for clients. It's quite common for me to go to a website and be quite puzzled about what this company actually does. Make this prominent interesting. tell them!

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

We think this will continue to be a trend. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. How is B2B PPC campaign management different from B2C? Where can you usually find some quick wins?

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10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

Trends are for lemmings: If all your friends jumped off a cliff, would you? My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. Your marketing is only as good as its weakest link. and cliffs. " 10.