102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
The first step to improving digital marketing results is to understand the emerging trends and best practices. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. What do buyers really want from social media marketers? Earnest Agency ). 4.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
What social media developments and trends should I be watching? Social Media Trends and Predictions. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Sally Falkow predicts that social media integration with corporate websites will be a major trend in 2011 and shares Jeremiah Owyang’s model for achieving that integration. What to do?
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.”
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. These men are indeed using Twitter to rewire and reorient the Web.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. How you can use it most effectively? Crabs.
Book Review: Marketing in the Age of Google
APRIL 27, 2011
While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.. But is it reasonable to say that search has changed everything ?
Best Marketing Strategy Insights of 2009
APRIL 26, 2010
What key trends on the horizon do you need to be aware of? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? Well worth a read.
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. SEO Trends and the Future of SEO by SEO Theory. In this extensive and thoughtful post, Michael Martinez discusses the impact of trends such as personalized search, universal search and social media, and advises SEO professionals to focus on optimizing for query spaces (all the queries and content relevant to a specific topic) in order to capture traffic for long tail keywords. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
30% of social media users access a social media site “several times a day, up from 18% in 2009. 85% view company blogs as “useful, while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.
Best Social Media Stats and Market Research of 2009
MARCH 31, 2010
What are the latest trends in search? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches. Predicting the Present with Google Trends by Google Research Blog. How Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series. Which industry segments are most actively discussed in social media? Learn and enjoy! Matt McGee.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
Chris Campbell provides an outstanding list of tools for gathering insights and information about your competition, including SpyFu (finds competitors’ AdWords keywords), Compete PRO Search Analytics (see what keywords drive traffic to a given site) and Google Trends for Websites (traffic data and geographic visitation patterns of your competitors–pretty cool, though it works only for relatively large, high-traffic sites). There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Web 3.0 and 3.0.
Best Web Analytics Tools and Tips of 2009
MAY 18, 2010
But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter. In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). by ECommerce Guide. Digg this!
Best Web and Landing Page Design Tips of 2009
APRIL 14, 2010
Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.. Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Thesis Tutorial – Customizing the 404 Page by SugarRae. Karen J. Digg this!
Best Interactive PR Articles and Blog Posts of 2009
APRIL 5, 2010
Sarah Evans offers her list of resources for keeping up on social media trends and performing online PR tasks more effectively, including PitchEngine , BeatBlogging.org and Twellow. Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation. Interesting post detailing 10 “secrets for effective blogger outreach. PRChannel. ** 5 Stars.
Best Cool Web Tools of 2009, Part 1
JANUARY 10, 2010
An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you’re not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You’ll find tools for all of those tasks and others in this collection of more of the best cool online tools. DandyID.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
What Works ( Vendor Government PR Trends Spending Release ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. For those not familiar with it, the B2B Marketing Zone (a.k.a. June 7, 2010.
Best of 2008: Amusing, Creative and Just Plain Odd
JANUARY 4, 2010
Serial best-of contributor Ian Lurie explains, in his imitable fashion, the similarities between Internet marketing and his own unfortunate back injury, such as “if you ignore it, you’ll pee your pants in public, or something equally embarrassing and “everyone thinks they have the solution, but very few do. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc.
Sales Ready Leads: Quality vs. Quantity
AUGUST 3, 2009
It's not a litmus test, so look for trends and patterns: If they keep talking about LOTS of meetings and production - beware. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". The numbers showed a significant difference in cancel/reject rates as well as pipeline conversion. 56,000.
2005 Called, It Wants Its Marketing Trends Back
DECEMBER 22, 2014
What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends. The term itself has been rather popular since 2009. Therefore it’d be rather inappropriate to consider omni-channel as a marketing trend of 2015; it’s something that should be known and perfected as companies rapidly expand the number of touch-points they use to interact with buyers.
Tracking Video Music Trends: How to Stay Current
DECEMBER 14, 2015
Unfortunately, the ability to follow trends and stay ahead of the curve is still agonizingly difficult. It’s the job of a music supervisor to stay current with the latest trends in music. NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Think of what’s trending on Soundcloud as being six months ahead of pop radio. 6. The post Tracking Video Music Trends: How to Stay Current appeared first on Vidyard. Blog Video Marketing TrendsWe get the struggle. Next Big Sound.
New Infographic: B2B Lead Generation & Content Marketing Trends
MARCH 17, 2012
The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze.
Human-to-Human Marketing: A Trend for 2015 and Beyond
DECEMBER 17, 2014
DiGiorno Pizza made a big mistake with their real-time marketing by hopping on the trending #WhyIStayed hashtag with what was declared the absolute worst brand tweet of 2014. absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. Imagine walking into your favorite coffee shop.
10 Most Popular Content Marketing Posts of 2009
Content Marketing Today
DECEMBER 16, 2009
In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Reasons to Embrace Social Media Today Social media marketing is a trend, not a fad. Thanks to everyone for their support in 2009! Not at length.
5 tips to build more relevant and engaging lead nurturing emails
B2B Lead Generation Blog
JUNE 19, 2009
realize that new social media trends have opened up many avenues in which marketers can create and nurture relationships. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. It’s a common phenomenon. Tip 2. Tip 3. Tip 4.
#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
JUNE 6, 2014
Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. There''s nothing explicitly telling you that this trend is really not that cool anymore.
Developing your Go/No-Go decision tree
OCTOBER 16, 2009
These decisions go beyond the sales team so we advise including more than the sales team in formulating your tree. 1) start by identifying your best and worst projects 2) evaluate your portfolio and identify your strengths and weaknesses 3) revisit your proposals, both won and lost The purpose of this introspection is to be brutally honest in identifying trends in your business that can aid you in both finding the right projects while avoiding the wrong projects. The situation: A potentially juicy RFP falls into your lap. So what is a Go/No-Go decision tree?
what's your marketing approach?
The Effective Marketer
JULY 29, 2009
This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.
It's Budget Season - B2B Marketing Budget Trends for 2011
Everything Technology Marketing
OCTOBER 22, 2010
The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. last year. last year. last year. last year.
Data-Driven Marketing: 10 Trends for 2013
JANUARY 22, 2013
His report is packed with data about how various channels performed over the last year, set in a broad economic context. A few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. Among the findings: Email spend continues to grow, despite open and click-through rates that fell to 2009 levels.
C-Level Prospects - Make the First Appointment By Phone
MARCH 27, 2009
Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. For Con-call/Web-meetings there is a trend of delegating to lower-level staff prior to secondary/follow-on activity. When I was recently at the Sales 2.0 It has become pervasive, and respected, to do business this way. 42% Face-to-Face. 58% Con-call/Web-meeting.
UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
JUNE 17, 2015
Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all. simply because it came out of a food truck. And you can, too. The L.A.
How to Make Your B2B Website More Buyer-Centric
Savvy B2B Marketing
SEPTEMBER 16, 2009
Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. Recently, I've been spending a lot of time evaluating and writing web copy for clients. It's quite common for me to go to a website and be quite puzzled about what this company actually does. Make this prominent interesting. tell them!
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
We think this will continue to be a trend. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. How is B2B PPC campaign management different from B2C? Where can you usually find some quick wins?
Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
MAY 29, 2013
Meeker, a former top Wall Street analyst, puts out a big report once a year laying out the most important trends on the internet. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Mobile traffic represents 15% of all internet traffic, versus less than 1 percent in May 2009. Meeker believes the trend will continue with wearables. Iran, up 205%. The U.S.
Content Marketing Gaining in Popularity
JULY 14, 2009
I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. From April to July, 2009, there were an average of 15.59 From August to October, 2007, there were an average of 8.57 posts per day about content marketing , totaling 771 posts. posts per day about content marketing, totaling 1,403 total posts. The Decline of Advertising and the Rise of Content Marketing.
10 Things Fashion Can Teach Us About Marketing
Savvy B2B Marketing
NOVEMBER 16, 2009
Trends are for lemmings: If all your friends jumped off a cliff, would you? My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. Your marketing is only as good as its weakest link. and cliffs. 8. " 10.
Interviews and Content Marketing - Ambal Balakrishnan
B2B Marketing Zone Posts
OCTOBER 22, 2009
Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love will be published in late 2009. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Ambal Balakrishnan and I have been having some interesting conversations around her interview series and how it relates to B2B Marketing , visible networking and Browse My Stuff. of Penn. She lives with her family in Silicon Valley.