Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Changes that can be characterized as casting away of old habits, accelerating recent trends, and creation of new behaviors unforeseen. Trends related to digitization and digital transformation will accelerate.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Tony Zambito

MAY 1, 2011

  The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).    Marketing, as we know it today, will see its’ percent of activities devoted to social marketing increase past 50% over the next two years. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

APRIL 12, 2010

  Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today.    While social media has its' roots in B2C environments, trending suggests that B2B is beginning to realize that social media now equals social business. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100