Industrial Marketing Today

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I was curious to find out if these trends held true for the industrial sector. The first study done by AWeber (aff.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

The use of buzzwords or clichés in B2B marketing content is not a new trend. I have added two of my own: cutting edge technology holistic approach You can read the complete list at The Encyclopedia of Business Clichés.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

This trend towards lower-cost content marketing is likely to continue well into 2010. Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in your online presence. The one thing that this recession has taught B2B marketers is to do more with less.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I am referring to updating, maintaining and sometimes marketing their industrial websites.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.