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Everything Technology Marketing

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Technology Marketing Collateral Trends

Everything Technology Marketing

DECEMBER 7, 2009

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

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Trends Paper Customer Surveys B2B Sales 100
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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

OCTOBER 22, 2010

The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009. this year over 2009. This year, IDC says, tech companies will allocate 19.3% last year.

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