Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. All aimed at showing the activities of selected leads, typically by showing overviews and trends, and then letting users drill into details. So much for 2009. I'll talk about those in my next post.
Customer Experience Matrix
APRIL 15, 2012
I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.
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Customer Experience Matrix
MAY 4, 2010
It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Providing a library of standard replies to Twitter messages is not unique (see my December 2009 review of Spredfast for something similar).
Customer Experience Matrix
MARCH 16, 2012
Here’s a piece from 2009.) So far so good, especially since multi-channel content is another trend I’ve been toying with for some time. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. Not that I'm bragging or anything.)
Customer Experience Matrix
SEPTEMBER 3, 2009
I’m sitting on a panel next week that will discuss long-term marketing trends. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.
Customer Experience Matrix
JANUARY 7, 2010
2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. business-to-business marketing automation.
Customer Experience Matrix
APRIL 20, 2010
Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors.
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