ViewPoint

JULY 10, 2012

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. When the GDP is up, the lead rate increases, and vice-versa. Lead rates never dropped to zero.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

SEPTEMBER 27, 2012

2012 Trending: Significant Transformation for Marketing Groups. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. What are the best vehicles for doing this?’”.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

JULY 11, 2013

Acquity Group created an infographic that takes a look at buying trends based on generation. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. B2B Buyers: Traits by Generation [Infographic]. Via Marketing Land.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120