Digital B2B Marketing

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Is Focusing On Your Audience Getting In Your Way?

Digital B2B Marketing

If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. In Summary Can you choose to sit out on emerging trends?

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Two things are particularly notable about this trend for marketers. Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. These results are from ComScore research. A lot smaller.