Gartner released a report that showed Smartphone sales 27% higher in the second quarter of 2009 than the comparable quarter last year. Notably, regular mobile phone sales were off 6% and one can say with credibility the typical mobile phone sales trend line will likely never point to the top of your computer screen ever again.

Sharing Your Knowledge: Social media has given content marketing an injection of adrenaline that has resulted in growing trends like the current craze for eBooks. Newsflash: Ultimately, no one gives a rat's hiney about your social media marketing. and I'm a marketer. That's because "Real Life" isn't about business transactions.

Marketers and media professionals need to acknowledge the growing trend toward customer-generated content and interactive dialogue… the shift toward additive conversation rather than message  control.  Other Popular Posts: Digital DeTox Tools       PR Relationships      Analog Bridges       Email The Scoopdog Team. Broadcast threatened print.

We can lament the trend but should recognize the opportunity. Other Popular Posts:    Digital DeTox Tools        PR Relationships         Analog Bridges         Email Scoop. If you like the read, please subscribe to my RSS feed. Certainly, the traditional journalist/analyst briefings remain important.  Welcome!

The trends he sees happening in B2B email marketing are these: Out: the corporate newsletter (“about as readable and as welcome as used bathroom tissue”!) Gary Halliwell, CEO of NetProspex, recently blogged on this topic under the terrific title, “The way of the Dodo… Don’t let your email marketing go extinct.”

It's always interesting to see how a thoughtful company like Marketo looks at a trend like this and decides to react. I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0

Is there a trend in deployment speed over time? Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. Yesterday’s post described the responders to my online survey on demand generation implementation. No surprises there.

This is part of a larger industry trend to offer free deployment. On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Crafty. good start is important but it’s only a start.

Systems for that might succeed even though advanced integration between sales and marketing is the long-run trend. Summary: let's not forget that most companies are still not even doing simple demand generation. And, my car hit a deer. hit a deer last Thursday while driving to Boston for the Sales 2.0 conference. just observe and report.

Prospect Profiler’s claim to fame, so near as I can tell, is that it also presents summaries and trends of the prospect activity, per this very nice screenshot from Eloqua: I don’t recall the other vendors doing that. This makes it harder for salespeople to understand prospects and build relationships with them.

Social media is this month’s Trend of the Year. Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

The entry of CMS vendors into the demand generation market is a bit of a mini-trend right now: others following the same path include Sitecore and Lyris-owned Hot Banana. Summary: Marqui started as a Web content management system and then added basic demand generation. Marqui is one of the oldest demand generation vendors, founded in 2000.

The trend is most pronounced at mid-sized firms, where IT is generally less powerful than at very large companies. The CMS-based model relates to other industry trends: integration between marketing automation and sales systems, and, more broadly, absorption of marketing automation into operational systems.

Still, the trend is clear and, so far as I can tell, quite inevitable. Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. But this will soon change, bringing lower prices and better systems as a result.

After serving as CMO at two software companies, Mike created Green Leads to leverage technology, the human asset, and today’s ever changing trends.  Good post by a good friend. hope my readers enjoy it. By Michael Damphousse, CEO/CMO of Green Leads , LLC. The experts balance Inbound Marketing with Outbound Marketing. world. 

Instead of following the trend of rolling out hybrid versions of its car brands, Nissan is seeking to leapfrog the market by innovating a vehicle specifically designed for electric. While the details of the electric vehicle (EV) was interesting, I was curious to better understand the motivations behind Nissan for this move. What’s Next?

Powerful Online Trend Reinforces Need for Effective Content Marketing strategies. billion in 2008, despite the worst economic recession in 70 years, accentuated by secular and structural trends battering traditional advertising and marketing media. Tags: Blogging Content Marketing Marketing Basics News Online Trends to $1.54

We routinely monitor other similar sites for hot topics/trends as well as gaps.  . Other Popular Posts:     Digital DeTox Tools      Twitter Branding      Analog Bridges      Email Scoop. Read time = 3-4 minutes)   In the B2B space, we’re fairly obsessed w/metrics and measurement. I’m not finding many roadmaps to measure  against.

The survey was fielded in May 2009 among 753 American workers. Do the trends differ by industry? If you're a brand trying to influence key business contacts through social media, it may not be happening during business hours. and it may not be happening at all, according to new findings by WorkPlace Media.

CoTweet :   Self proclaimed: “how business does Twitter”  a beta app providing for multiple accounts/multiple uses; keyword monitoring and trend tracking, duty cycle alerts, click tracking, tweet scheduling, threaded conversations, and more. Other Popular Posts:      DIY Media Buying Or Use A Pro ?   The Collection. Knowem.com. Namechk.com.

Pivotal Veracity’s Eichner says more operating systems and mobile devices are now supporting HTML and images, which is a positive trend for marketers. It’s going to take some times for the population to buy these smartphones that have these capabilities, but it’s a trend we’re seeing. Make your landing pages smart!

If we stop and think about the trends we have seen, and continue to see, in how buyers find, investigate and choose potential suppliers the future isn't too bright for any of us. Marketing agencies and marketing professionals in general could well become extinct unless we adapt and evolve. But where could it all lead?

Today, she doles a few choice pearls as she responds to a few questions about what makes her tick, what should be important to today’s e-marketer, and what trends she is seeing in the space. PT: First of all, you’ve got a book coming out from McGraw-Hill in the fall of 2009, E-Marketing Strategies for the Complex Sale. Can you explain?

And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends. hear what challenges customers and fellow colleagues are experiencing as well as the latest trends in marketing. hope that you find this useful. Why do I Twit? I'm in the loop. Chad H.

In this post, I want to highlight some of the interesting trends I'm seeing in marketing automation - specifically the autoresponder email and how you can take advantage of this often neglected marketing gem. am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. Chad H.

Twitter Trends and Search = Watercooler Gossip (the most talked about topics rise to the top). MySpace = Slumber Party for Consumer Brands (Teens, young adults discussing preferences, trends). Digg = Cocktail Party (What’s the latest topic, hottest new trends). My Analog B2B Roadmap for Framing the Social Media Conversation.

Twitter Trends and Search = Watercooler Gossip (the most talked about topics rise to the top). MySpace = Slumber Party for Consumer Brands (Teens, young adults discussing preferences, trends). Digg = Cocktail Party (What’s the latest topic, hottest new trends). My Analog B2B Roadmap for Framing the Social Media Conversation.

They need to know about the business their prospects are in, the key trends affecting their industries and how their roles and responsibilities play against project outcomes.  B2B sales enablement is a hot topic. The problem is that there are a lot of differing ideas about what that means. Knowledgeable about my industry — 55%.

Observation:   Twitter is less about 140 characters than about a means to aggregate a stream of collective consciousness which permits early observation of trends, emotional glue and macro-interests. Popular Posts:         Creative Brief: Who Needs Them?             Twitter Branding Hijacking         Email Scoop: SavvyB2B@gmail.com. Welcome!

Other Popular Posts:   Creative Briefs- Why/When?         Trends/Factoids         ScoopDog’s Blog Home Page         Email Scoop: CarlsonCOS@gmail.com. Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, B2B Marketing, DIY, marketing, media buying, Trends. Media Buying: DIY (Or Not?) Cost/Value v. Welcome!

For added color, a related story was circulating about the anticipated large impact on data storage requirements (we make/sell storage technology/storage systems so growth= goodness) due to the trend toward 3D movie production. . For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Tweet….

Seasoned Marketers Know the Trends. And senior marketing executives have a helicopter view: they may not know the details, but they are good at spotting new trends and taking advantage of them. The tech industry is known for inventing new names for existing things, mainly to promote their own company. Overall Results.

Is that an appropriate timeframe to discover anything you are claiming to be a trend? One of the hottest articles on the web yesterday was a new study by Wetpaint and Altimeter Group proclaiming that they had cracked the code on social media value measurement. But what's this. Wait a minute. What are trying to pull on us here? Come on.

In short: · Trend to Online media · Much more use of social media in marketing programs ·. BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year.

There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Two recent articles got me thinking about how to answer this question. At a high level, these two pieces are kind of yin and yang, what to do and what not to do.

I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. Photos uploaded to Flickr as of June, 2009 100 million. Month-over-month growth rate of Twitter Jan-Feb 2009 93%. billion. Minutes spent on Facebook every DAY 3.6 billion. Articles on Wikipedia 6.5 million.

may be biased toward the present, but I think the most interesting online marketing development is a trend we’re starting to see among the largest brands and agencies, both B2C and B2B – the re-integration of marketing channels. This is Part 5, and the final installment, of my interview with Dr. Ben Hanna, VP of Marketing for Business.com.

Is it a common trend across the b2b industry? When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". was suprised that I heard such a jarring statement at multiple venues, but I did. What if you could get your sales team to NEVER say "Leads Suck"?

sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 conference. Ok, 22 of them, but they are all worthy. annekeseley : " sales 2.0

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : I should have known, always a trend setter. Back in the late 90s, I was the founder of a software company called Pangaea. have always found him an engaging, insightful, and a personal inspiration to many.

As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect. Is it a trend sales reps have to start to accommodate and/or take advantage of? His insight and knowledge regarding sales and marketing was deep. Conference this week. Joe: Sales 2.0

Or that future generations, as they continue this trend, are wrong. My article this week on social media's impact on personality development spawned many thought-provoking comments and insights. wanted to share some of the best posts with you as we continue to explore the dangers and opportunities presented by the daily digital hurricane.

Here's a trend to watch -- social media platforms will rapidly segment and become more specialized to meet the needs of their growing communities. We are already seeing this today on breaking news and current events by having the ability to follow a "trending topic." What do I mean by this? Think about the early years of television.

I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. From April to July, 2009, there were an average of 15.59

The on-demand nature of blog "publishing" allows you to stay on top of current trends and discussions - helping cultivate the perception that your company is both "in the know" and "on the move." Have you heard the latest? " But what does it mean to me. and what's in it for my company? What do you think?

The on-demand nature of blog "publishing" allows you to stay on top of current trends and discussions - helping cultivate the perception that your company is both "in the know" and "on the move." Have you heard the latest? " But what does it mean to me. and what's in it for my company? What do you think?

In fact, the recession is the perfect time to merge the basic idea of everyone supporting marketing with the mega-trend of social media. Harvard management guru Rosabeth Moss Kanter last week suggested: "In a Recession, Put Everyone in Marketing." When times are tough, everyone needs to contribute to growth. Great. Invest in employee morale.

We also discuss some trends in the Marketing Automation space. Parker Trewin at Genius just posted an interview with me on the Genius blog. It gives some background on the name ‘LeadSloth’ and my plans for the future.

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” Suddenly, companies have the tools at [.].

For example, the trend towards creating a closed-loop lead generation and nurturing process between marketing and sales is a positive step, but it seems like a bridge across the chasm rather than a true route to collaboration. Right now, it seems that the gap between sales and marketing is mostly papered over with technology.

Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trends eBooks

Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trends

Search the realtime web OneRiot: Fuel Your Search - Feed the Pulse Web Video Search Trending Topics: Ed McMahon , World Hunger , Dead Sea , Coma , King of Pop , Thriller , MJ's , P Michael , P Micheal Sort by: Pulse | Realtime Most relevant results: Refresh to see Are B2B Companies Ready for the Real Time Web? Social Medi. Wonde.

These, and a host of other similarly disruptive trends in the high-tech channel, have the potential of slowing or even reversing growth. This site is best viewed by coffee-fueled, results-focused, generally competitive types who spend a bunch of time thinking about how to conquer the world. All others, relax. We care about you too.

And, when your industry is starting to trend downward, it's time to update your strategic marketing plan to reduce the impact of your industry contracting. There are several types of data that can provide insights into how your industry is trending: Political and other external influences. Macro economic trends.

Tags: Blogging Content Marketing News Online Social Media Tech Tools Tips & Mini-Guides Trends

You may be able to spot trends that help you get very targeted in how you interact with specific segments. Sometimes marketing communications make people feel like they're getting deluged by a fire hose. " Stop it. Your prospects can't take it. When you leverage a fire hose mentality you overwhelm them. Let's say it's 1.56

Related industry trends and research data used in support of urgency. Earlier this week I talked about the payoff for B2B content marketing to focus on producing movement. Now, I'd like to back up just a tad and share some thoughts about what it takes to shift status quo. It's not worth the effort, risk and stress. and more.

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,

Of course, these trends are making it much more difficult for publishing companies to survive because smart marketers are using content marketing to establish their own thought leadership. That is a sad, unfortunate and probably irreversible trend. When You Deliver Great Content and Control a Critical Buyer Database You Drive Sales.

individual vs. aggregate behavioral trends. With B2B digital marketing, measuring KPIs has got to go beyond basic activity. Otherwise it's just clicks. Clicks won't get you anything unless they result in sales somewhere down the trail. But, today, that's just not good enough. impact on pipeline growth.

Tags: Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trends

Tags: Advertising Content Marketing Funny Stuff Knowledge Center News Trends Video

This concept is right in line with the generational trend to be in greater control, whether it’s online music, travel arrangements, banking, or healthcare, the trend is for a more engaged, informed consumer who also has the ability to share their experience, good, bad, or indifferent. _.

This is a specific instance of a larger trend – it’s not the semantic web – its sensors!! Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Forum. But we are really lousy at understanding the net effect of the S curve running through our lives. And people even give them names.

They estimate current monthly blog readers at almost 100 million in 2009 with an expected growth of almost 30% by 2013. Tags: Blogging Content Marketing Marketing Basics News Online Social Media Trends Of course you need a website. But, you need a lot more to succeed. But, that’s still just the essential foundation. But for how long?

In the spring of 2009 that is no longer true. In fact, if you compare the number of editorial pages in the typical Penton publication from 1999 to 2009, you would see a dramatic reduction that paralleled a dramatic reduction in the size of editorial staffs. Tags: Content Marketing Knowledge Center News Online Trends

Scientific advancements, industry trends, and other events in the news are all likely examples of places to make a thoughtful contribution. Time 23:45. Golf is like social media, when you play with good players your game gets better. In this environment companies can be successful at public relations if they engage in public relations.

With that in mind, Michael McVeigh of Zeta Interactive explains how to use free Google Tools— Google Trends , Media Planner and Insights for Search —for competitive intelligence on online benchmarking. What are the best tools for analyzing your website text? How can you view your website the way search engines see it?

This is only a short list to give you an idea of where to start looking to embrace Internet-based technologies that can help you get that marketing and innovation grade on an upward trend. That's the skinny from The State of Small Business Report from Network Solutions and the Robert H. had to back up when I read that. Want proof?

The report helps identify trends, problems and opportunities. While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

The South by Southwest festival in Austin, TX which combines music, film, and Interactive media has become a major destination for trends and social interaction. Sure, it’s a social technology conference, but it’s a music festival and an arts venue. Following the events and chatter is simple. There are RSS feeds from the SXSW conference.

According to the editors at Sherpa, there were three main trends represented in this year’s edition: 1.    There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan. and mobile marketing. In fact, it’s far from it.  3.

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! With groups you can join up to 200 so long as they are open, global or in your network. Perhaps we have seen a whole new use of groups starting to emerge for Topical Media issues.

I’ve been noticing an interesting trend in my LinkedIn discussions recently. InXpo Office Space. People are concerned about the decline of attendance at physical events or the outright cancellation of these events. In addition to outright canceling these events, this is giving rise to virtual events.  .  . Questions to Ask.  . del.icio.us

That means keeping close tabs on industry trends and customer and prospect concerns, and creating relevant content that addresses those trends and concerns in a timely manner. What innovative or overlooked demand generation tactics do you think will become more important in 2009? Relevance is more important than ever.

While this is slightly self-promotional, I always make sure the article or press release discusses a larger trend of interest to the group.  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. Social Networking Sites.

Industry Trends: Finally, I set up searches for key terms within my industry, such as “webcasting” or “webinar.” This helps me to stay on top of industry trends that I can share with my colleagues or uncover additional reporter/bloggers/twitterers within the industry.  . Search Feeds. Conclusion. Retweet this Link. del.icio.us

Paul was asked what he thinks are the three most interesting trends or issues for marketers to follow. You can go read the interview for the first two trends - Paul makes some terrific points - but the one that trumps all of them in my opinion is the Content Factory. He selected these: ROI, metrics and measurement. Social Media.

Let the 2008 Trend Lists Begin. As we’re all recovering from our New Year celebrations, I checked to see what the top posts were 2008. And here they are:   . Off topic: Beijing Olympic Torch Relay. Sales Lead Generation Cycle: PR’s Role. Lunch or Networking? Oracle Lunch 2.0. The New Era of Reputation Management. Astroturf Burns!

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,

My post on December 13th received a comment asking me for suggestions for how to make my Marketing Vision for 2009 happen. When I started to answer her, I realized I had a whole lot to say about how to accomplish all the great things I see ahead for marketing initiatives in 2009. Thanks Susan! This is where custom publishing comes in.

One of my most popular blog posts was my 2008 Trend Lists. It's barely after Labor Day and I've already started spotting the 2009 Trends. This post will be dedicated to all the

Trends. Features , Social Networks , Trends. 11 Search Trends That May Disrupt Google. We are launching in Boston, MA and New Hampshire in June and will expand to the other major markets around the country in Q4 2008 and 2009. trends. Home | Web Apps | Trends | Google | Microsoft | Facebook | Archives | Jobs.