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  • CHRIS KOCH  |  FRIDAY, APRIL 30, 2010
    [2009, Trends] Where is your mobile marketing center of gravity?
    Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). Top 10 Mobile Trends of 2010, Part 1: Design & Development (readwriteweb.com). For marketers considering creating mobile device apps, the bar has been set very high. Image by TahoeSunsets via Flickr. Location.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, DECEMBER 7, 2009
    [2009, Trends] Technology Marketing Collateral Trends
    Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.
  • WEBBIQUITY  |  MONDAY, APRIL 26, 2010
    [2009, Trends] Best Marketing Strategy Insights of 2009
    What key trends on the horizon do you need to be aware of? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 20, 2010
    [2009, Trends] OneSource Survey: Salespeople Accept Value of Leads from Marketing
    Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. Events and trade shows actually rank below all of these.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 14, 2010
    [2009, Trends] Best Web and Landing Page Design Tips of 2009
    Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#. Karen J.
  • TONY ZAMBITO  |  MONDAY, APRIL 12, 2010
    [2009, Trends] The Emergence of the Social Business Persona
      Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today.    While social media has its' roots in B2C environments, trending suggests that B2B is beginning to realize that social media now equals social business. 
  • WEBBIQUITY  |  MONDAY, APRIL 5, 2010
    [2009, Trends] Best Interactive PR Articles and Blog Posts of 2009
    Sarah Evans offers her list of resources for keeping up on social media trends and performing online PR tasks more effectively, including PitchEngine , BeatBlogging.org and Twellow. Blogger Outreach. Blogger Relations by Sourcing Innovation. Interesting post detailing 10 “secrets&# for effective blogger outreach. PRChannel. ** 5 Stars.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 31, 2010
    [2009, Trends] Best Social Media Stats and Market Research of 2009
    What are the latest trends in search? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches. Who’s really using which social media networks?
  • B2B MARKETING ONLINE  |  FRIDAY, MARCH 12, 2010
    [2009, Trends] Is there an App for that?
    million items via mobile handsets during the Christmas period and generated more than $500 million in transactions in 2009. But this is not just a consumer trend. How many phones do you carry around with you? After many years, I have now managed to get it down to one. Let me give you an example why. Not unusual, I hear you say.
  • CONTENT MARKETING TODAY  |  THURSDAY, MARCH 11, 2010
    [2009, Trends] Why Apple’s iPad Will Be a Content Marketing Game Changer
    When you introduce a product that matches a confluence of powerful trends, you win. Here’s why I believe that the iPad is that product: The iPad: Dominating 2 Critical Trends That Will Drive the Future of Computing. That trend will only accelerate as we find just the right digital solution to meet our information consumption needs.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 3, 2010
    [2009, Trends] Mobile Marketing a Condition Not a Platform Part 1 – Development
    This means mobile is a trend not a fad. There is a battle raging for the platform upon which to develop applications and 2009 saw Apple overtake Windows Mobile operating system and Android burst on the scene with the power of Goggle behind it making 2010 an awesome year to be buying a smartphone. Time 19:51. Win a Mobile March Pass.
  • THE POINT  |  THURSDAY, NOVEMBER 5, 2009
    [2009, Trends] Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide
    Marketing can now be viewed as a revenue generator rather than a cost center. (HS) What trends are you seeing regarding the adoption of marketing automation solutions and are there any pitfalls? Barbara’s firm helps clients achieve business growth through strategic marketing management, sales leadership, and business process alignment.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [2009, Trends] ClickInsights: What is the ideal length of a white paper?
    That means discussing trends, problems and history-three elements often overlooked. In February 2009, InformationWeek Business Technology Network published a report entitled " How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process. " Read on to get their insights. Michael Stelzner. Jonathan Kantor.
  • THE CONTENT FACTOR  |  TUESDAY, NOVEMBER 24, 2009
    [2009, Trends] Make Content Count by Reaching the Digital C-Suite
    The Internet.
  • THE CONTENT FACTOR  |  MONDAY, NOVEMBER 30, 2009
    [2009, Trends] Chief Culture Officer: Gatekeeper to Thought Leadership
    McCracken identifies the trend called the "generous stranger," which is akin to "Pay It Forward" and "Practice Random Acts of Kindness." He tells of how Nike embodies this trend in a.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [2009, Trends] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. Marketing Automation Trends for 2010 , January 12, 2010. Trends (45).
  • CONTENT MARKETING FOR BI  |  TUESDAY, JUNE 2, 2009
    [2009, Trends] If We Can't Laugh at Ourselves…
    If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less.
  • CONTENT MARKETING FOR BI  |  TUESDAY, SEPTEMBER 8, 2009
    [2009, Trends] DecisionStats Interview
    In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests). Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. Hope you get a chance to read it! link].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 15, 2010
    [2009, Trends] Autonomy Promises to Automate Delivery of Tailored Marketing Messages
    Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. The good folks at Autonomy apparently had similar thoughts.
  • WEBBIQUITY  |  MONDAY, JANUARY 4, 2010
    [2009, Trends] Best of 2008: Amusing, Creative and Just Plain Odd
    hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. True geek humor.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [2009, Trends] Best Cool Web Tools of 2009, Part 1
    An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Generate word-of-word referrals?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [2009, Trends] 2010 Will Bring New Features to Demand Generation Systems
    2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. I do expect vendors to converge on more standard social media features.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2010
    [2009, Trends] Marketing Automation System Trends: What We Found in the Raab Guide
    Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. All aimed at showing the activities of selected leads, typically by showing overviews and trends, and then letting users drill into details. So much for 2009. Here’s a quick look at what I found. Social media.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2010
    [2009, Trends] Want to Increase Your White Paper's Influence? Try a Webinar
    So, I was interested when I came across this information in the Eccolo Media 2009 B2B Technology Collateral Survey Report: "We were curious if respondents would find value in white paper content presented in alternate forms -- specifically, in audio form via a podcast, or in a webinar. We got interesting responses.
  • MARKETING EDGE  |  SATURDAY, JANUARY 2, 2010
    [2009, Trends] Will Social Media Get Too Complicated and Die?
    The way I figure those days were the first 2 weeks of June of 2009. You can see the early sprouts of this trend with the development of lists on Twitter , Listorious , and TweetDeck’s interest directory. The latest of platform to follow this trend is Clove. The coming challenge for social media is keeping it simple?
  • MARKETING-GIMBAL  |  TUESDAY, DECEMBER 29, 2009
    [2009, Trends] Big Ed’s Top 10 B2B Marketing Trends For 2010
    The great global economic meltdown of 2009 has passed, and we are still here and breathing, mostly a sigh of relief. Tags: Branding Demand Generation Management Marketing Social Networking Viral Marketing Web/Tech b2b b2b marketing branding demand marketing marketing trends social media
  • WEBMARKETCENTRAL  |  TUESDAY, DECEMBER 29, 2009
    [2009, Trends] Best of 2009 (So Far): SEO Guidance, Part 4
    Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as "guaranteed" rankings, use of hidden links, and duplicate content on multiple domains or subdomains. This one tool lets you explore many others."
  • PHOENIX RISING  |  MONDAY, DECEMBER 28, 2009
    [2009, Trends] It's the Little Things
    This SMB owner is bucking that trend in a highly price competitive market. I found inspiration on my way to a horse show. My trainer is always better with caffeine in hand, so I was motivated to find her coffee. stopped at a little Ma and Pa gas station - the fourth place I'd tried. The pot was empty here too - what are the chances? 
  • CONTENT MARKETING FOR BI  |  TUESDAY, JUNE 2, 2009
    [2009, Trends] If We Can't Laugh at Ourselves…
    If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less.
  • CONTENT MARKETING FOR BI  |  TUESDAY, SEPTEMBER 8, 2009
    [2009, Trends] DecisionStats Interview
    In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests). Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. Hope you get a chance to read it! link].
  • MARKETING GENIUS BLOG  |  TUESDAY, DECEMBER 22, 2009
    [2009, Trends] Demand Generation Metrics 101
    Scott Mersy named “ measuring all the way to revenue &# as a top trend in Marketing Automation for 2010. Unfortunately, measuring Demand Generation ROI can be a little daunting, so here’s 3 ways to start simple, then you can get more sophisticated as you go along. Some example marketing metrics. Basic Metrics. Meeting. Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, DECEMBER 23, 2009
    [2009, Trends] 5 Big Trends In Marketing Automation 2010: #3 Community Leadership
    We continue our series of posts about the biggest trends in Marketing Automation for 2010 with a trend that may sound contrarian. Trend 3. Thought leadership, content marketing, and the “buyer-driven sales process&# were all huge topics within the broad category of marketing in 2009. Lots of it. Not exactly.
  • SALES LEAD INSIGHTS  |  MONDAY, DECEMBER 21, 2009
    [2009, Trends] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
    Are you responsible for B2B lead generation at a large company? The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B2B lead generation expert (yours truly) Mac McIntosh. However, as a result of the recent downturn, business buyers are being cautious.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2009
    [2009, Trends] Holiday Greetings from Marketo, in Verse
    We've gathered together the 5 Golden Rules , of trends and tactics, of strategies and tools. For social media, in 2009, you learned how to tweet, in 2010 integrated social marketing makes you hard to beat. Drip campaigns in 2009 were all the rage, but in 2010 lead lifecycle management will make you a sage. Two weeks before 2010.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [2009, Trends] What to Consider Before Your Web Site Launch or Redesign
    Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. How has B2B site development evolved over the past year or two? A. Then the entire project gets drawn out.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, DECEMBER 16, 2009
    [2009, Trends] 5 Big Trends In Marketing Automation 2010: #2 Measure All the Way to Revenue
    We continue our series of posts about the biggest trends in Marketing Automation for 2010 by focusing on one of the most important: Marketers must now measure (and be measured on) results all the way to revenue. Trend 2. Measure Marketing All the Way Through to Revenue. How many inquiries are needed to make the number? Tweet This!
  • CONTENT MARKETING TODAY  |  TUESDAY, DECEMBER 15, 2009
    [2009, Trends] How to Deliver a Killer Content Marketing Combination
    Share and Enjoy: Tags: Content Marketing In person Knowledge Center News Online Success Stories Trends bank marketing Sovereign Bank Truebridge Integrate your online and in person efforts by learning from Truebridge’s work in the banking industry. As a stand-alone effort, content marketing is powerful.
  • CONTENT MARKETING TODAY  |  TUESDAY, DECEMBER 15, 2009
    [2009, Trends] Content Marketing Today Jumps to #9 in Junta42 Top Blogger List
    Share and Enjoy: Tags: Blogging Content Marketing Knowledge Center News Online Trends joe pulizzi junt42 newt barrett top content marketing blogs Joe Pulizzi’s 7th Installment Reviews Record 300 Blogs to Select Content Marketing Thought Leaders. We are delighted to be part of the content marketing blog elite once again. Google PageRank.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2009
    [2009, Trends] Wireless data indicate recession surprises
    trend only.  If you make the leap (and I think you can) that trends in wireless data growth would also correspond to growth in social media usage, this is how the world stacks up, by approximate two-year data usage growth trends: U.S.              12.7%. Wouldn’t you think the same trends would apply? Any opinions?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 9, 2009
    [2009, Trends] Top 80 B2B Marketing Posts for 2009
    This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 8, 2009
    [2009, Trends] Publishing vs Social Media; a Difference of Filters
    As things progress, this trend will only accelerate as the search engines are leveraging the insights from social media in order to guide the ranking of content, and the social media sites themselves are using lists and groups to guide their understanding of social influence by topic area. What replaces it is the concept of a social filter.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 7, 2009
    [2009, Trends] 137 Twitter Marketing Tips for Small Business
    In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. The tips are categorized into six sections. John Joyce and Becky McCray offer guidance on useful tools (e.g., Staci J. Who's right?
  • CONNECT THE DOCS  |  MONDAY, DECEMBER 7, 2009
    [2009, Trends] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
    He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning , which was released by McGraw-Hill in Oct 2009. Some brands claim that traditional advertising is still a positive-ROI, but the trends are undeniable. The old interruptive model of marketing doesn’t work. We know that.
  • B2B MARKETING ZONE POSTS  |  MONDAY, DECEMBER 7, 2009
    [2009, Trends] 10 Hottest Topics in B2B Marketing for 2009
    One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs.  Using the system, we found that these are the hottest topics in B2B Marketing for 2009. February 16, 2009. Twitter.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 4, 2009
    [2009, Trends] How to improve lead generation with prospecting 2.0
    including email and voice mail trends and how to outline a winning qualification criteria and more. When: Thursday, December 10, 2009 at 1:00 PM Central (60 min.). Cold calling. Feel a shiver move up your spine? Too bad. just think everybody is going about it all wrong. Swinging a bat at a baseball must not work!).
  • MARKETING GENIUS BLOG  |  TUESDAY, DECEMBER 1, 2009
    [2009, Trends] Marketing Automation 2009: Top 5 Customer Challenges
    2009 has seen a continued uptick in interest in and adoption of on-demand marketing automation platforms, with lots of room to grow ( Sirius Decisions estimates a little less than 30% of B2B companies use some kind of Marketing Automation ). Without further ado, here are the top 5 challenges our customers are keen to solve. 1. In the Web 2.0
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 27, 2009
    [2009, Trends] Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
    This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. The Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. Sending one generic email to everyone doesn’t work. Content is King.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 23, 2009
    [2009, Trends] Best of 2009 (So Far): Cool Web Tools, Part 2
    100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Looking for a more powerful way to share presentations online? Generate word-of-word referrals?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 22, 2009
    [2009, Trends] The curious case of the Twitter Quitters
     . One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner. Enormous, global market potential (needs a lot of awareness). Small budget. No time to blog, develop content, etc. Tech-savvy.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [2009, Trends] Are we making money yet? – a lesson in Social Media ROI
    Only time and trend tracking will tell long term if many social media campaigns are paying off but it is nice in the short term to have some tools to calm the nerves of less progressive business leaders. I had a chance to sit down recently with a Vice President of Marketing with a software company that is thriving in the recession.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2009
    [2009, Trends] Blogging for Position – How to Set Up and Run a Keyword Blog
    I am going to start of this post by saying, emphatically, that Savvy B2B Marketing is NOT a keyword blog. Savvy B2B is a real blog, with a lot of heart and soul in it, written for the purpose of sharing and discussing ideas about B2B marketing. And they do. This post is about how to write one of those blogs. Share them in the comments section
  • CONNECT THE DOCS  |  WEDNESDAY, NOVEMBER 18, 2009
    [2009, Trends] What is HARO?
    Find out about trends : One area where many bloggers need help is planning their content in advance. But journalists (whether newspaper or magazine) always have to look into the future and decide what topics and trends people will be thinking about in the near future. Chances are, if you're not a journalist, you haven't heard of HARO.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 16, 2009
    [2009, Trends] Best of 2009 (So Far): SEO Guidance, Part 2
    What key trends in search should you be aware of, and how can you adapt to them? What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? Among the mistakes are ignoring (or improper use of) h1, h2 etc.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 15, 2009
    [2009, Trends] Aberdeen Predicts Web Content Systems Will Add Marketing Automation: I Agree, But.
    Summary: a new Aberdeen Group report argues that Web content management systems should add customer management features and will ultimately compete with traditional marketing automation products. But this could change.) Aberdeen Group’s report Next Generation Web Content Management makes a convincing case for a similar position. Exactly.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [2009, Trends] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    Of course, I did sift through over 1,000 tweets for trends as well the most memorable tweets. RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. Because it’s real. Chad H.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2009
    [2009, Trends] The six best marketing blogs you’ve never heard of
    He covers it all — technology, business applications, trends and opinion.  He’s freaky smart, a superb writer and a fellow WVU grad. I’m constantly looking for great new marketing ideas and I’ve found a couple of up-and-coming writers that have become some of my favorite sources. well most days at least. 
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [2009, Trends] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Will the smaller, mid-sized companies follow this trend? It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Inbound: SEO, SEM, Blogs.
  • SMASHMOUTH MARKETING  |  FRIDAY, MARCH 6, 2009
    [2009, Trends] Top 20 Tweets from Sales 2.0 Conference
    jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. sales20.
  • SMASHMOUTH MARKETING  |  FRIDAY, MAY 1, 2009
    [2009, Trends] Gerhard - The Sales 2.0 Host
    The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." My view is that they are correct. Mike : I should have known, always a trend setter Back in the late 90s, I was the founder of a software company called Pangaea. event in Boston on May 21. conference?
  • SMASHMOUTH MARKETING  |  MONDAY, MAY 11, 2009
    [2009, Trends] SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World
    As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect. Is it a trend sales reps have to start to accommodate and/or take advantage of? His insight and knowledge regarding sales and marketing was deep. Conference this week.
  • SMASHMOUTH MARKETING  |  FRIDAY, JULY 3, 2009
    [2009, Trends] Leads Don't Suck - Good Leads Are.
    Is it a common trend across the b2b industry? When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. What if you could get your sales team to NEVER say "Leads Suck"?
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 25, 2009
    [2009, Trends] Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing
    Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only. Outbound Only. We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 15, 2009
    [2009, Trends] CMO Club Demand Gen Roundtable
    We discuss these issues and trends and suggest a few things CMOs should be thinking about today that can impact them in the near future. The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World.
  • SMASHMOUTH MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2009, Trends] Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales
    Operating in the world of phone prospecting and sales activity, we've seen three things in the market that support this trend: The experience of the average inside rep is far more than it was even 5 years ago. Companies are investing in the line item of inside sales/telemarketing as more of a strategy than a support activity.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [2009, Trends] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed. The study was designed to assess current trends in the use of social media in North American businesses. Ratings of top social media sites for business use. You aren’t late yet.
  • BUNGALO  |  WEDNESDAY, NOVEMBER 4, 2009
    [2009, Trends] If you are better, you should look better.
    The colors mirror contemporary home design trends. Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding , by Chris King. Chan Kim and Renee Mauborgne. Menzel defines branding as a company’s effort to build lasting value by delighting customers.
  • B2B MARKETING SAVVY  |  WEDNESDAY, NOVEMBER 4, 2009
    [2009, Trends] Grappling w/the Social Media Back-Channel Conversation
    Add  a “Social Engagement” quotient to your audience analysis – Most speakers/panelists go thru an exercise when preparing material for public consumption that includes an audience evaluation (subject knowledge, competitive and company awareness, hot topics/trends of the day, etc.  By whatever name the dynamic will need attention. Bonus.
  • CONNECT THE DOCS  |  WEDNESDAY, NOVEMBER 4, 2009
    [2009, Trends] Happy Holidays, Content Marketers!
    Other variations: "The year in review" and "Best Xs of 2009" 6. Look to the trends in the year ahead. Many media outlets end the year with a "What's hot, what's not" list, looking at what trends have gone in and out over the year. Wrap up a gift. great read on this is Andy Nulman's book Pow!
  • DIGITAL BODY LANGUAGE  |  MONDAY, NOVEMBER 2, 2009
    [2009, Trends] SaaS, Social Media, and the Economics of Smart Buyers
    There are a few trends in the industry that are worth commenting on in that they relate in a very interesting way. If we look at this from a purely theoretical standpoint it begins to become clear why it is the right strategy to begin to freely provide education, insight, guidance, and help to the audience at large through social media.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 30, 2009
    [2009, Trends] Savvy Week in Review - October 30
    Top 10 Integrated Marketing Trends: Beware of Hyperfocus - by @judyfranks Judy Franks presents the trends for 2010. Did we scare you? No worries - nothing but treats here at the Savvy Week in Review. The Halloween holiday may be upon us, but our B2B community is still cranking out the good stuff. Couldn't agree more.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 27, 2009
    [2009, Trends] How to Squeeze the Most Life from Your Content
    That said, you should pay attention to trends and forces – such as the economic downturn – that may require you to update these assets because prospects' concerns have shifted. Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. generate leads). Photo source:[link
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 22, 2009
    [2009, Trends] “Listening” graphics have a long way to go
    And yet, I see more and more meaningless stuff like this every day. I’ve been spending time studying the trends in social media monitoring and have been impressed with the rapid progress.  The big BlogWorld Expo was this week in Las Vegas and I was anxious to learn as much as I could about what was going on out there. .
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 22, 2009
    [2009, Trends] Yes! You Can Afford to Do The Research That Lets You Understand Your Customers
    In 2009, conducting reliable research is almost painless. Share and Enjoy: Tags: Content Marketing Knowledge Center Marketing Basics News Online Tech Tools Tips & Mini-Guides Trends constant contact market research survey monkey zoomerang How to Get Started on Cheap and Powerful Customer Studies. Absolutely!
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [2009, Trends] How to Lay a Solid Foundation for Marketing Success
    Assess the Market According to Gartner, "Market analysis should at a minimum include a continuous review of market trends and dynamics, and the identification of discontinuities, risks and opportunities." The five phases are: examine, plan, execute, communicate and evaluate. Related posts: Do you know your enemy?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2009
    [2009, Trends] Studying U.S. keeps East European marketer a step ahead
    Mark:  Sometimes I feel like the social media trend swamped marketers here in the U.S. That’s why I am – as you said – in a unique position to get on board a little before a new trend becomes mainstream here. I decided it would be fun to feature some of the great people of the {grow} community from time to time.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 19, 2009
    [2009, Trends] 2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association
    The SiriusDecisions Demand Waterfall, and the trends within it. Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010.  How budgets have changed over the past 12 months. Specific steps you can take to turn your leads into revenue faster than ever before.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 15, 2009
    [2009, Trends] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Recommended Resources from B2B Marketing Experts. Blogs. Books. Others.
  • JUNTA 42  |  TUESDAY, OCTOBER 13, 2009
    [2009, Trends] Content Marketing / Custom Publishing Research - Marketers Telling the Story
    The take : this is consistent with our findings last December that found a 56% increase in content marketing spending in 2009 alone. 2009 Content Marketing Spending Points Up. BtoB Marketers Spending Trends with Content Marketing Note: the study requires name and email to download and the 20-page eBook can be downloaded here ).
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 26, 2009
    [2009, Trends] A Look into Sentiment Analysis for Brands
    This gets broken down into more specific trends that tells us what works for Apple (iPhone, computer security) and what doesn't (management, iPhone apps, voice apps.) Are you popular? Do people love you or your brand? Is there an angry mob awaiting your tweets with pitchforks? Nothing groundbreaking here. Newssift is one of these startups.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [2009, Trends] ClickInsights: How can B2B marketers use content effectively for demand generation?
    We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. via Beth Harte).
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 3, 2009
    [2009, Trends] ClickInsights: What is the biggest mistake to avoid when writing a white paper?
    We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). White papers can be really valuable tools to educate your prospects. " Read on to get their insights. Blogs.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 9, 2009
    [2009, Trends] Logo Inspiration for Branding and Identity
    have collected 15 of them for inspiration - some are well-established, successful logos, others are more on trend with today's designs while remaining simple and exciting! A strong visual identity starts with a memorable logo. The best logos are those that can transcend time while also being relevant to its brand. 9Rules. Pepsi. Fedex. Leica.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 10, 2009
    [2009, Trends] ClickInsights: 3 important components that will make a great case study
    We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). All case studies are not created equally. Why are some case studies more effective than others? Blogs. Books.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [2009, Trends] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Recommended Resources from B2B Marketing Experts. Blogs. Books. Others.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 1, 2009
    [2009, Trends] ClickInsights: How to choose a white paper syndication partner?
    We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). How do you market your white papers? Can syndication partners take your white paper to your prospects? NetLine.
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 6, 2009
    [2009, Trends] Happy Sixth Month Blog Anniversary!
    We also asked for their suggestions on recommended reading resources to keep abreast with latest trends within the industry. Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Thank you for your support and encouragement.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 8, 2009
    [2009, Trends] ClickInsights: How should case studies be used in marketing activities versus sales activities?
    We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. They can usually bring insights into current trends and even insider news that could be valuable in creating the case study. Marketing teams and sales teams are different within a company. Blogs. Books.
  • MARKETING GENIUS BLOG  |  TUESDAY, OCTOBER 6, 2009
    [2009, Trends] Getting Social at the MarketingSherpa B2B Summit
    The seemingly omnipresent Mike Damphousse of Green-Leads , told me that the focus of the show seem to be that social media is more than buzz, more than a trend; it’s a topic that is touching every other topic. Leveraging social media was the hot topic at this week’s MarketingSherpa B2B Marketing Summit. Finally a heads up.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 6, 2009
    [2009, Trends] Why marketers must become the new publishers
    One of the great trends were seeing at ITSMA is increased automation of the lead process. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). It’s great because the software acts as a battering ram for alignment between marketing and sales. Improvement through relevance.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 2, 2009
    [2009, Trends] Location, Location, Location on Google: A Great Real Estate Blog-powered Website Rises to the Top
    What a difference a decade makes: An individual in 2009 can outshine $1 billion corporation from 1999 at a fraction of the cost. Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings. But, you’d be wrong. But, standing at an impressive #4 is LifeinBonitaSprings.com. You bet it does.
  • SMASHMOUTH MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2009, Trends] Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales
    This past week Joe Galvin of SiriusDecisions released a study titled " The Rapid Rise of Inside Sales." It shows that Inside Sales teams are overcoming the stigma of a support team and becoming more of a front-line, quota-bearing piece of critical sales strategies. What are your thoughts regarding increased investment in inside sales?
  • DIGITAL BODY LANGUAGE  |  FRIDAY, SEPTEMBER 25, 2009
    [2009, Trends] Marketing Automation Weekly Wrap-up - 2009/09/25
    link] Sirius Decisions reports on a trend that Inside sales is on the rise in 2010 – due to cultural acceptance, better technology, and budgetary constraints. It’s been more than a week since I wrote my last weekly wrap-up, and that is more a reflection on me than on the writing this week. Laura’s insights and depth really show through well.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 24, 2009
    [2009, Trends] Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems
    The Scoopdog team uses Alltop as a means to quickly scan information sources for topics and trends that are perhaps worth further investigation and a blog post. The company was founded in 1999 to focus on e-commerce trends measurement.  Read time = 2-3 minutes) Information overload on steroids.  Alltop: Your Personal Magazine Rack.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [2009, Trends] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Customer-Centricity Is Obsolete I also think there may be one still deeper trend at play here, although this is more speculative. Maybe they coincided simply because the big Advertising Week conference is now under way. Ok, that may not be as earth-shattering as the end of several other things you might imagine. Who Owns The Data?
  • LEADSLOTH  |  THURSDAY, SEPTEMBER 24, 2009
    [2009, Trends] LeadSloth Marketing Automation Blog – Survey Results
    Content Marketing (the latest trend). Content Marketing (the latest trend). LeadSloth Marketing Automation Blog – Survey Results. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. As it goes with surveys, it took some effort to get people to fill it out. The Most Requested Topics.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 22, 2009
    [2009, Trends] Making lemonade from lemons: A CEO’s humbling experience navigating this uncharted economic storm
    (Author’s note) Kathleen Steffey is the CEO of Navigant , a terrific company and a wonderful person. But like most people-businesses today, her business is facing unprecedented challenges. This is why this personal story rang home with me.  I really feel for her and bet you will too. Doing everything right was no longer good enough.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [2009, Trends] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    Collections of Factoids and Trends.  . (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.  Thanx everyone for the reads, encouragement and support. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. 
  • PHOENIX RISING  |  SUNDAY, SEPTEMBER 20, 2009
    [2009, Trends] It's the Little Things
    This SMB owner is bucking that trend in a highly price competitive market. I found inspiration on my way to a horse show. My trainer is always better with caffeine in hand, so I was motivated to find her coffee. stopped at a little Ma and Pa gas station - the fourth place I'd tried. The pot was empty here too - what are the chances? 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 17, 2009
    [2009, Trends] Acxiom Uses Social Media Data to Segment Email Lists
    The other component is a separate social media monitoring service that tracks keyword mentions, sentiments and trends, but on an aggregate basis rather than by tracking individuals. Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists.
  • WEBMARKETCENTRAL  |  WEDNESDAY, SEPTEMBER 16, 2009
    [2009, Trends] Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
    Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? So put on your headphones, make sure the boss isn't nearby, and check these out.
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