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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( The most popular type of content: white papers, read by 88% of buyers. iMedia Connection ). iMedia Connection ).