Chris Koch

APRIL 3, 2014

hours a week playing fantasy sports in 2013, according to the Fantasy Sports Trade Association. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. More than 36 million people from the U.S. and Canada spent an average of 8.7 Manchester United Manchester United F.C.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

MAY 15, 2012

That was in 2009. With the decline of B2B trade publishing, B2B providers have to pick up the slack. Buyers are spending much more time online than they used to. A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. What does online search have to do with selling?

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. The trade press is dying. Trade magazines are imploding as marketers continue to pull out of print advertising.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100