The Effective Marketer

JUNE 23, 2009

They always have great content based on lots of testing they’ve done and publish their results frequently. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Test if your site visitors really do want pricing information. So the pricing page is working to some degree in eliminating prospects who decide strictly on price. In other words, measure and prove it!

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison).

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Industrial Marketing Today

JULY 20, 2010

Instead, kids ask, ‘Do we have to leave school now?’ ” Two weeks ago, when the school received its results on the state’s achievement test, principal Traci Buckner was moved to tears. “You never see our kids saying, ‘I’ll never use this so I don’t need to learn it,’ ” says school administrator Maryann Wolowiec.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Marketing Insider Group

MARCH 8, 2011

The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. I kept her updated with the latest news regarding the Games, and eventually, Kristin was able to publish the first released from the testing lab. Since then, Kristin has moved to covering social media and Web 2.0

Press 100

Press Social Media PR Media 100

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. We considered lots of things before signing off on a final pick, but I didn’t test it in all contexts. Three to four of them need updates to make them work in a Web 2.0 while the tag line text says: “The Leader in Web 2.0 Then test it some more.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

Adobe Experience Cloud Blog

AUGUST 5, 2011

Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. On July 26, 2009, I celebrated a half-century on the planet. Align the yin to Web 2.0’s In gratitude to my parents for giving me the gift of life, I felt in a giving mood myself. Enterprise Transformation.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

The Effective Marketer

JULY 5, 2009

Far from exceptional (I am a very harsh critic) and very focused on basics, I nonetheless had some great insights and came out with great action-ready items I am putting to the test at work. The ultimate test is whether the reader acted on your call to action. You can follow any responses to this entry through the RSS 2.0

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

JANUARY 2, 2013

If you were interested in buying a car 15 years ago, you most probably walked into a dealership to learn about the car from the sales person, get a few brochures and take a test drive. In 2009 most companies where trying to figure out where to start with social media. Some of the slides where the basis for my Web 2.0

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Testing, predicting and adjusting are words marketing leaders need to get comfortable with in 2010. See also her recent blog post Five B2B Marketing Surprises From 2009. responding to the continuing shift in power from vendor to buyer that Web 2.0

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Traction

JANUARY 20, 2011

Reality: Largest Adoption Rate in 2009 was Women Over 55. ” In fact, in 2009, the fastest growing demographic on Facebook was women over 55. When you are setting up your privacy settings, you can test the results by putting in the name of a work colleague and then viewing what they would see when they look at your profile.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

link] [Yes--SLOW] [link] Benoit Dudragne Faut du temps dans le web 2.0 … [link] [link] psanterre J'aime Malcom Gladwell : Are You Slow Enough to Succeed in Social Media? [link] [Yes--SLOW] [link] Steven Parker How did I miss this? RT @jaybaer: Are You Slow Enough to Succeed in Social Media? All rights reserved.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160