Customer Experience Matrix

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. But lots of people do anyway.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

The system already has an email authoring tool, which includes a graphical editor and works from user-defined templates. The Net-Results system was launched in April 2009 and the vendor says it now has “hundreds” of clients. Extending this to build Web forms should be pretty simple.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

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Helmsman Shows How To Serve Small Business Marketers

Customer Experience Matrix

Helmsman released its product in April 2009 and currently has about 20 systems in place. These systems might be sold with prebuilt project templates, similar to newsletter and Web site templates already offered by other types of vendors. There’s a project minimum of about $750.