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Let’s get digital

SmartBrief - Marketing

Read on for a primer on the Internet Protocol Television standards throughout the world. North America, South Korea, Suriname and the Dominican Republic use TV specifications from the Advanced Television Systems Committee. Adoption of both standards varies considerably from nation to nation.

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Why Google is Going to Dominate TV Ads

Convince & Convert

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. They shut it down in 2009. I think somebody in Atlanta likes this show.

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44 (of the) Best Twitter Articles and Blog Posts of 2009

Webbiquity

The Twitter Revolution For Business May Not Be Televised by MediaPost Online Media Daily. (Interesting that this article was written nine months ago, but this hasn’t happened yet.). Why Twitter Needs Its Bottom Spanked by Social Media Today. Jason Baer. Twitter Brings Lower Quality Clicks by eLearning Technology. Tony Karrer.

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The 6 Most Important Social Media Trends of 2017

Contently

Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Today, that figure sits at about 70 percent.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Consumers are trusting logos less and humans more; no longer are they treating newspaper and television adverts as gospel, but they’re trusting recommendations from their peers and even strangers more. At the same time brand loyalty and trust are at an all-time low, consumer attention spans are shorter than ever before.

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A guide for your digital advertising strategy in a crisis

Choozle

Millions of consumers will be streaming music and television shows, and will still need to shop, which makes connected TV and audio advertising an ideal solution. This audio content can be streamed on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. Impact on user behavior during a crisis.

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Pulitzer Prize Winning Tweets?

Marketing Craftmanship

Here’s what Morrow had to say in 1958 in his “wires and lights” speech before the Radio and Television News Directors Association in Chicago, blasting TV’s emphasis on entertainment and commercialism at the expense of public interest: . Chain-smoker Morrow died at age 57.)