Ensighten Transforms Web Tags into Rich Customer Data
Customer Experience Matrix
FEBRUARY 19, 2015
Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency.
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