Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » » Social Media Research'

Research 156

Research Paid Search Agency Sample CMO 156

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the pandemic economy 1. per hour, unchanged since July 2009. Labor market fluctuations What’s making hiring in 2021 so tricky? Source: US Census Bureau 4.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Savanta

FEBRUARY 24, 2015

The B2B Barometer has been a consistent feature of the B2B landscape since 2009. At a macro-level this gives a measure of our industry’s health and reveals key trends. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook?

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. With the Cambridge Analytica scandal, the trending hashtag #DeleteFacebook, and the election scandal, Facebook's reputation has continued to decline.

Social Media 95

Social Media Social Marketing Planning Media 95

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Walker Sands

FEBRUARY 23, 2023

Relevant : Your goals should align with industry trends as well as your organization’s values and long-term objectives. A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. Brand image and perception are additional gauges of success that can be measured by a brand tracking survey.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Heinz Marketing

SEPTEMBER 10, 2020

Surveys, polls, and UGIC (user-generated interactive content). Animated buttons and CTAs. Rollover effects to showcase products. Interactive product image carousels controlled by the email recipient. Accordion features to make long-form emails more compact. As a marketer, it’s hard to create and maintain a thriving B2B brand community.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

The Effective Marketer

FEBRUARY 7, 2011

According to the survey webcasts have a $22.60 In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. We are all procrastinators it seems when it comes to registering for online events. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Smashmouth Marketing

MAY 29, 2009

As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect. Mike: This is a topic relevant to Green Leads , so I was taking an informal survey at the two events and thought I would ask you as well. Mike: And last, the all important curry survey.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. But what should you do when the dreaded r-word finally enters?

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Savanta

NOVEMBER 29, 2010

That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . A ‘state of the nation’ survey amongst B2B marketers which gauges economic confidence, benchmarks marketing activity and explores key trends.

B2B Marketing 120

B2B Marketing Branding Brand Identity B2B 120

Exo B2B

SEPTEMBER 9, 2020

These two agencies interviewed some of the world’s leading B2B marketing experts in their study: “2020 B2B marketing trends report: Brand, content and sales-marketing Alignment.” All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Branding Brand Identity Marketing & Strategy 59

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam. What can we expect from AI in the future?

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam. What can we expect from AI in the future?

Statistics 52

Statistics Outgrow Resource Management Stats 52

Smashmouth Marketing

MAY 11, 2009

As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect. Mike : This is a topic relevant to Green Leads , so I was taking an informal survey at the two events and thought I would ask you as well.

Trends 100

Trends Work Management Marketing Management Buzz 100

Customer Experience Matrix

SEPTEMBER 3, 2009

I’m sitting on a panel next week that will discuss long-term marketing trends. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The MPA bases this on Deloitte's State of the Media Democracy Survey , which unfortunately I couldn't find posted.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Happy skimming! CMO Tenure Study. Median tenure fell to 25.5 months , the lowest on record.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. business-to-business marketing automation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Anything Goes Marketing

NOVEMBER 15, 2009

Of course, I did sift through over 1,000 tweets for trends as well the most memorable tweets. Content choice: research survey. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. lauraramos : #EE09: Omniture measures conversion across channel and pipeline.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation. Stay tuned as the role of B2B marketer continues to evolve. How has your role changed?

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Hubspot

JULY 6, 2018

But if you haven't heard about this new transportation trend -- despite its popularity -- surely, you're not alone. It's worth mentioning that Lime's survey sample was 7,000 scooter riders in San Francisco -- for context, that's about.08% of the company's survey respondents said was too few ). Source: Lime. Source: Statisa.

Validation 68

Validation Advertising Agencies Paid Search Agency Sample 68

readwrite

APRIL 22, 2010

In preparation for the upcoming ReadWriteWeb Mobile Summit , we’re outlining the 10 leading trends of the Mobile Web in a 3-part series of posts. As a reminder, in Part 1 we covered design and development issues and in Part 2 we looked at trending mobile apps such as geo-location and AR. That’s the day after Web 2.0

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I was curious to find out if these trends held true for the industrial sector. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

ViewPoint

SEPTEMBER 27, 2012

2012 Trending: Significant Transformation for Marketing Groups. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. What are the best vehicles for doing this?’”.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Nearly half (47%) of survey respondents stated that personalization is also the most difficult type of email to execute. Google’s first ever tweet was sent in 2009.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Smashmouth Marketing

MARCH 19, 2009

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Will the smaller, mid-sized companies follow this trend?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Will the smaller, mid-sized companies follow this trend?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Webbiquity

APRIL 27, 2011

. • “In a WebVisible/Nielson survey, 82% of respondents said that they’ve used the internet to find local businesses; 80% say they’ve researched a product or service online before buying it locally. Yet, only 44% of small businesses even have a website.” (!)

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

ClearVoice

MARCH 7, 2020

The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Trending Topic – A trending topic is a popular subject or conversation that spreads rapidly and quickly on social media. It’s now ranked the third largest social platform in the U.S. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

markempa

JULY 13, 2006

Key Findings from the Study Include: 41 percent of survey respondents claim they have listened to podcasts on more than one occasion, while 13 percent stated that they “frequently” download or listen to them. 32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120