The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. And as other surveys have predicted, the budget cuts will become more widespread and deeper the longer the economic uncertaintly continues.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Zoominfo

JULY 27, 2021

per hour, unchanged since July 2009. A survey by Harvard Business School found that 81 percent of professionals either don’t want to go back to the office or would prefer a hybrid schedule. Some people may be using this time to become more valuable job seekers of the future and to hold out for better opportunities.”.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Tom Foremski.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Salesforce Marketing Cloud

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

Zoominfo

OCTOBER 18, 2022

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? This, combined with the conventional wisdom about inbound demand-generation pioneered by the likes of HubSpot as long ago as 2009, perpetuates ideas that no longer align with how companies do business.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » » Social Media Research'

Research 156

Research Paid Search Agency Sample CMO 156

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The following represent generalized buyer insight observations on buyer behavior, which we hope to follow-up with more formal surveying. The COVID-19 pandemic has forever altered the global business economy. Digitization.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Martech

AUGUST 15, 2022

According to many surveys, this milestone means I’m on borrowed time – and have been for some time. months — the lowest since 2009, and far below the 80-month tenure for CEOs. of 600 surveyed executives said it was the CMO who approved investments in digital engagement technologies in their organizations.

Enterprise Management 97

Enterprise Management Business CMO Digital Transformation 97

Savanta

FEBRUARY 24, 2015

The B2B Barometer has been a consistent feature of the B2B landscape since 2009. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? Now it’s evolving and you can shape its future.

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

markempa

JUNE 9, 2005

» Participate in MarketingSherpas IT Marketing Metrics Survey MarketingSherpa just launched their 2nd Annual IT Marketing Metrics Survey. This Survey is focused exclusively on IT Marketers. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Zoominfo

JULY 27, 2021

per hour, unchanged since July 2009. A survey by Harvard Business School found that 81 percent of professionals either don’t want to go back to the office or would prefer a hybrid schedule. Some people may be using this time to become more valuable job seekers of the future and to hold out for better opportunities.”

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Webbiquity

JANUARY 10, 2010

.&# In another iMedia Connection piece on Twitter, Twitter brand smackdown: The winners and losers , Rodney Rumford highlights lessons from the Twitter successes of Ford, Zappos and Dell.

Twitter 100

Twitter Tactics Tools Tips 100

ClickZ

OCTOBER 9, 2020

In fact, according to a Demandbase survey , by 2019, 84 percent of marketing and sales professionals were either already using AI as part of their business operations or were in various stages of planning and implementing their AI strategies.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

ClickZ

JULY 2, 2019

The platform created similar tools for Macy’s, Lowe’s and Kohl’s and they were a resounding success, according to survey company Toluna. Surveying Pinterest users, Toluna found that 87% believe Pinterest helped them find the right products during the holidays. The answers then provided users with custom recommendations.

eCommerce 105

eCommerce Brand Identity Branding Curation 105

Walker Sands

FEBRUARY 23, 2023

A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. Brand image and perception are additional gauges of success that can be measured by a brand tracking survey. By conducting a brand tracking survey before and after a brand rollout, you can gain insight into changes to audience awareness and perception.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

ClearVoice

JUNE 2, 2023

Since 2009, Yahoo’s search power has come from Bing which we will talk about next. This estimate is based on market share estimates, download figures, and surveys.” Still, Yahoo has been around for a long time and has a power of its own. “DuckDuckGo had an estimated 70-100 million users as of June 2021.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

The Effective Marketer

FEBRUARY 7, 2011

According to the survey webcasts have a $22.60 In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. We are all procrastinators it seems when it comes to registering for online events. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

NuSpark Consulting

MARCH 17, 2012

The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Heinz Marketing

SEPTEMBER 10, 2020

Surveys, polls, and UGIC (user-generated interactive content). Animated buttons and CTAs. Rollover effects to showcase products. Interactive product image carousels controlled by the email recipient. Accordion features to make long-form emails more compact. As a marketer, it’s hard to create and maintain a thriving B2B brand community.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. According to HubSpot research , 60% of survey respondents said they haven't left Facebook despite the drama and don't plan to leave. Bad Social Media Predictions. Google would have a successful social media platform. Image Source.

Social Media 95

Social Media Social Marketing Planning Media 95

Adobe Experience Cloud Blog

AUGUST 17, 2017

In 2009, personalized search was expanded to all users. of respondents to our survey didn’t realize their search results were personalized leads us to believe that many businesses are not optimizing their sites for personalized searches. However, new research on consumer sentiment on Google shows that 43.5% The fact that 43.5%

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

B2B Marketing Traction

JUNE 12, 2012

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Now more than ever, your website is critical to marketing success. The average shopper consults 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. But what should you do when the dreaded r-word finally enters?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Everything Technology Marketing

DECEMBER 7, 2009

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. 1 form of collateral influencing technology purchasers.

Trends 100

Trends Paper Customer Surveys B2B Sales 100

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.           February 18, 2009 in Social Media | Permalink.

Social Media 120

Social Media Media Forrester Copywriting 120

ClearVoice

MARCH 12, 2021

In October 2020, personal finance app Stash and Lending Tree released the results of a survey discussing the lasting financial impact the pandemic had on Americans. Of the 5,000 people surveyed, 3 out of 10 reported rethinking their retirement plans. But there was an interesting upside as well.

Work Management 105

Work Management Merchandising Consulting Creativity 105

Valasys

AUGUST 21, 2019

The research teams at PureB2B utilize customer surveys to delve deeper into the challenges being faced by their prospective customers & decision-makers belonging to their critical account-holders. About PureB2B : Founded in the year 2009, PureB2B helps marketers match pace with ever-changing demands of B2B sales.

Intent 40

Intent B2B Marketing B2B Product 40

Writing on the Web

JULY 4, 2012

Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% Social Media Survey – Find out what others are doing about it. Over 25% of U.S. a year before.

Social Media 100

Social Media Blogger Business Media 100