Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. A Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

Lead Generation 100

Lead Generation Trends B2B Marketing BtoB 100

Exo B2B

SEPTEMBER 9, 2020

Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant. These two agencies interviewed some of the world’s leading B2B marketing experts in their study: “2020 B2B marketing trends report: Brand, content and sales-marketing Alignment.” that seems to answer our questions.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Webbiquity

JANUARY 10, 2010

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. .&# In another iMedia Connection piece on Twitter, Twitter brand smackdown: The winners and losers , Rodney Rumford highlights lessons from the Twitter successes of Ford, Zappos and Dell.

Twitter 100

Twitter Tactics Tools Tips 100

WriteSpark

FEBRUARY 18, 2009

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.           February 18, 2009 in Social Media | Permalink. . 

Social Media 120

Social Media Media Forrester Copywriting 120

B2B Marketing Directions

SEPTEMBER 24, 2017

A recent study sponsored by DiscoverOrg and conducted by Steve W. was based on an in-depth survey of over 230 business professionals who evaluate the products and services their companies use. was based on an in-depth survey of over 230 business professionals who evaluate the products and services their companies use.

Buy 53

Buy Research B2B Sales Vendors 53

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A study from McGraw-Hill Research around U.S. The ability to update the public in regards to necessary goods and services is paramount.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

The Customer

MAY 11, 2021

CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Happy skimming! Median tenure fell to 25.5 months , the lowest on record.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Image via BigStockPhoto.com.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Buzz Marketing for Technology

JUNE 27, 2008

Conferences Talent Management Magazines Strategies 2009: Innovation to Impact. February 23rd — 25th, 2009 The Ritz-Carlton, Laguna Niguel, Dana Point, California. In the survey, high potentials and managers ranked what drives top performance. Current Issue. Industry News. Newsletters. Columnists. Departments. Back Issues.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

Marketing Craftmanship

APRIL 8, 2016

Nearly 80% of the investors they surveyed indicated that “risk management” played the most important role in manager selection. There’s a reason why it’s been viewed more than 26 million times since 2009. The University of Michigan studied the impact of improved communication related to medical errors.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation. Stay tuned as the role of B2B marketer continues to evolve. How has your role changed?

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Chris Koch

MAY 15, 2012

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. That was in 2009. In a recent ITSMA survey, 88% of B2B buyers said that ideas are important or critical for providers that want to make it to their short lists. It is an additional tool.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Online Marketing Institute

NOVEMBER 28, 2012

2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners.

B to B 40

B to B Paid Content Social Media CMS Development 40

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff. Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

markempa

JANUARY 11, 2011

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent - 138 - already felt they were producing measurable ROI. The same thing is happening all over again, except at a much faster pace.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Porch Group Media

MAY 21, 2019

Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy. Nearly half (47%) of survey respondents stated that personalization is also the most difficult type of email to execute.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

markempa

JANUARY 11, 2011

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent – 138 – already felt they were producing measurable ROI. The same thing is happening all over again, except at a much faster pace.

Social Media 120

Social Media Media Budget Programs Advertising Benchmark 120

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. 32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

SEPTEMBER 12, 2007

Krol writes, "The study found that a relationship between marketing and finance is often lacking. Sixty-one percent of marketers surveyed for the study said there is “some” cooperation between the two departments when establishing metrics and methodologies for measuring marketing ROI, while only 22% said there was “full” cooperation.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Writing on the Web

OCTOBER 9, 2011

In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Specific examples and case studies spell everything out for readers and make your copy come alive. Fill out a survey, vote. Why hasn’t this problem been solved?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3%

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees. 51% of companies permit access for business purposes only (up from 19% in 2009). 14% of companies permit access for limited personal use (down from 16% in 2009).

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Ambal's Amusings

FEBRUARY 4, 2010

In a recent study that was conducted by Information Week, one of the top white paper attributes that business executives are seeking is “minimal marketing” With this target audience, short (2-4 page) white papers have only enough room to feature product/solution attributes and benefits. Jonathan Kantor's Tip. based companies.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60