Stories that Sell

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Kronos Spotlights Dozens of Customers through Expanded Reference Program

Stories that Sell

Kronos started this Spotlight Customer program in 2009 and it's grown quickly. In turn, that leads to case studies that cover more of the customer base. framed, branded memento - a printed version of the customer's case study or press release. Case studies: The most common introduction to the reference program. Need a refresh on what a customer reference program is?

Case Studies: Start with the Story’s End

Stories that Sell

This technique works beautifully in customer case studies and success stories, but applied slightly differently (and with no gory outcome). Then, just like Memento, the case study goes into how that came about. For each of its case studies, Microsoft includes a summary just under the headline, before the body copy starts. An Intro Summary. Keep it short and to the point.

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

“In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. by Case study: Creating social media benefits in a. Legal. Financial. Pharmaceutical. “We’re that far behind.” Legal.

New Study: Email Marketing Actually Works?!

Synecore

However, a new study from Custora asserts that as far as customer acquisition goes, especially the Lifetime Value of customers, other channels are doing it better. According to Custora’s study, organic search still leads the way as the largest channel for online customer acquisition, accounting for 15.81% of total customers acquired. Curious? Let’s take a look at the findings.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

By using a printed marketing piece, they are reinforcing their elevator pitch with more detail, perhaps including testimonials, case studies, bio and more. Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. See samples at the end of this post.) The “Z”.

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Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! It got me thinking. Layer the times together and stagger them for time zone.

Why Case Studies Work in B2B Sales

Sales Intelligence View

The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services. Case studies give buyers a way to promote a message from a customer to a potential buyer, and offer what we think is an invaluable sales pitch. Why Use a Case Study?

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. Not at length.

Is social media effective for B2B lead generation?

Sales Lead Insights

Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. about a survey they recently conducted.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

See the Vendor Usability Study on the Raab Guide site for a discussion of these features.) - Mid/Large: these vendors have the features needed to serve large companies and large marketing departments. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. also promised a blog post on the topic. Here it is.

New Study: Get On YouTube, NOW

Synecore

Besides, we all rely on these kinds of studies from the cool kids to add rhyme and reason (i.e. So let’s just try and keep a dash of rational perspective as I relay these pretty convincing numbers: (One thing to note: Pixability used Interbrand’s Best Global 100 Brands for their study.). As Craig Key and I have said before and Pixability alludes to in their study, #viralsucks.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. HOW TO. HOW TO. only little!

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

Marketing should solicit, study, and act upon feedback from sales. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative. The post received a lot of great comments. Ardath Ablee was fascinated by one and wrote about it in her blog. Thanks Ardath.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s).

10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

Study the "bones" of a perennially successful marketing tactic and then reinvent it using today's tools and technology. 9. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. and cliffs. 8.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.

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Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop measurement system that delivers business results. In a competitive process, they stood out."

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Media Kit.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. CopyPress’ interview of 329 content marketers is among the most spot-on studies we’ve seen hit the shelves in recent months. Case Studies. 9. Target Case Study.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. You can promote corporate blog posts, upcoming events, press releases and the newest white papers/case studies in an RSS feed(s) that you can add to your email either underneath the main "Thanks for registering text" or as a side column. That's correct.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Maybe they can get more info by reading a white paper or eBook or maybe there is an especially pertinent case study they can check out. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. tell them!

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. This is true for even the best of marketers. Yikes!

Five Ways Facebook Can Get You Fired!

Buzz Marketing for Technology

You are about to see a number of real-life case studies about Facebook. Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate! These people are not actors or anything I dreamed up – they are real people whose lives changed based on a few bad keystrokes and misaligned priorities. So sit back, relax and enjoy another installment of the ways in which social networking can change your life. Five Ways Facebook Can Get You Fired View more presentations from Paul Dunay.

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B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. The more people who participate in the study, the better the results will be. B2B Lead Generation Benchmark Study 2009. Need more information first?

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. The more people who participate in the study, the better the results will be. B2B Lead Generation Benchmark Study 2009. Need more information first?

6 Reasons to Embrace Social Media Today

Content Marketing Today

We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically. Social media marketing is here to stay. Not next week. Not next month. But now.

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.

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Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.

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Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Try a slideshow.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Try a slideshow.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Cross-pollinate ideas in Content Marketing , B2B Marketing, Social Media Marketing, White Papers/Case Studies Writing/Marketing etc. Ambal Balakrishnan and I have been having some interesting conversations around her interview series and how it relates to B2B Marketing , visible networking and Browse My Stuff.  of Penn. She lives with her family in Silicon Valley.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

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B2B social media case studies - 3 you can learn from and why they work

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Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. B2B case studies. It was all perfect.

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!