Stories that Sell

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Kronos Spotlights Dozens of Customers through Expanded Reference Program

Stories that Sell

Kronos started this Spotlight Customer program in 2009 and it's grown quickly. In turn, that leads to case studies that cover more of the customer base. framed, branded memento - a printed version of the customer's case study or press release. Case studies: The most common introduction to the reference program. Need a refresh on what a customer reference program is?

Case Studies: Start with the Story’s End

Stories that Sell

This technique works beautifully in customer case studies and success stories, but applied slightly differently (and with no gory outcome). Then, just like Memento, the case study goes into how that came about. For each of its case studies, Microsoft includes a summary just under the headline, before the body copy starts. An Intro Summary. Keep it short and to the point.

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

“In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. by Case study: Creating social media benefits in a. Legal. Financial. Pharmaceutical. “We’re that far behind.” Legal.

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Quality Vendor.

New Study: Email Marketing Actually Works?!

Synecore

However, a new study from Custora asserts that as far as customer acquisition goes, especially the Lifetime Value of customers, other channels are doing it better. According to Custora’s study, organic search still leads the way as the largest channel for online customer acquisition, accounting for 15.81% of total customers acquired. Curious? Let’s take a look at the findings.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s).

Why Case Studies Work in B2B Sales

Sales Intelligence View

The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services. Case studies give buyers a way to promote a message from a customer to a potential buyer, and offer what we think is an invaluable sales pitch. Why Use a Case Study?

Is social media effective for B2B lead generation?

Sales Lead Insights

Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. about a survey they recently conducted.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. Not at length.

New Study: Get On YouTube, NOW

Synecore

Besides, we all rely on these kinds of studies from the cool kids to add rhyme and reason (i.e. So let’s just try and keep a dash of rational perspective as I relay these pretty convincing numbers: (One thing to note: Pixability used Interbrand’s Best Global 100 Brands for their study.). As Craig Key and I have said before and Pixability alludes to in their study, #viralsucks.

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

Marketing should solicit, study, and act upon feedback from sales. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative. The post received a lot of great comments. Ardath Ablee was fascinated by one and wrote about it in her blog. Thanks Ardath.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. HOW TO. HOW TO. only little!

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.

SEM 24

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop measurement system that delivers business results. In a competitive process, they stood out."

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

By using a printed marketing piece, they are reinforcing their elevator pitch with more detail, perhaps including testimonials, case studies, bio and more. Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. See samples at the end of this post.) The “Z”.

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How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Maybe they can get more info by reading a white paper or eBook or maybe there is an especially pertinent case study they can check out. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. tell them!

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. This is true for even the best of marketers. Yikes!

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.

Paper 21

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.

Paper 21

10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

Study the "bones" of a perennially successful marketing tactic and then reinvent it using today's tools and technology. 9. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. and cliffs. 8.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Cross-pollinate ideas in Content Marketing , B2B Marketing, Social Media Marketing, White Papers/Case Studies Writing/Marketing etc. Ambal Balakrishnan and I have been having some interesting conversations around her interview series and how it relates to B2B Marketing , visible networking and Browse My Stuff.  of Penn. She lives with her family in Silicon Valley.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. CopyPress’ interview of 329 content marketers is among the most spot-on studies we’ve seen hit the shelves in recent months. Case Studies. 9. Target Case Study.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. You can promote corporate blog posts, upcoming events, press releases and the newest white papers/case studies in an RSS feed(s) that you can add to your email either underneath the main "Thanks for registering text" or as a side column. That's correct.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Media Kit.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. The more people who participate in the study, the better the results will be. B2B Lead Generation Benchmark Study 2009. Need more information first?

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. The more people who participate in the study, the better the results will be. B2B Lead Generation Benchmark Study 2009. Need more information first?

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

See the Vendor Usability Study on the Raab Guide site for a discussion of these features.) - Mid/Large: these vendors have the features needed to serve large companies and large marketing departments. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. also promised a blog post on the topic. Here it is.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Case studies and customer testimonials. World&#. 

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7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

Tackling price, take rate, messaging and usage in one survey can be too much in one study especially if you have a complicated product. 2. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. So, you’ve been tasked with finding facts on product usage by your customers. Focus – Brevity and clarity counts. Budget for it.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

These include white papers, case studies, and relevant third-party research. Case studies are particularly helpful when prospects might have a hard time envisioning how a solution will be implemented and what they can expect from it. I do a lot of work with start-ups and so I run into this issue a lot. If you already have a website, you need to look at it critically.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

These include white papers, case studies, and relevant third-party research. Case studies are particularly helpful when prospects might have a hard time envisioning how a solution will be implemented and what they can expect from it. I do a lot of work with start-ups and so I run into this issue a lot. If you already have a website, you need to look at it critically.

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

Read the case study here. Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." Some are old, some are new. Catchy.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

Aberdeen’s research stated that only 16% of the total leads from the companies they studied are deemed as "sales opportunities" that will actually close. Are any of you out there new fathers? My biggest inspiration for this post was re-reading Jim Collins’ famous Good to Great. remember reading it years ago and recalling how it guided some of my career choices as well my management style.

Change the Channel to Ignite Content

grow - Practical Marketing Solutions

The languishing blog Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. The answer is YES. ” No upselling. No cross promotion. No transactions.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Try a slideshow.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Try a slideshow.

6 Reasons to Embrace Social Media Today

Content Marketing Today

We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically. Social media marketing is here to stay. Not next week. Not next month. But now.

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation Blog

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

The results from this blog post provide a fascinating lesson and case study: The business situation. The total I am reporting represents the new value I created for Amachi by establishing an effective social media presence and creating new connections that did not exist prior to the time I started blogging in 2009. In short, it usually doesn’t work. It doesn’t happen. The results.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.