| | | Stories that Sell | |  2009 + Studies | 2 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL MAY 26, 2011  Kronos Spotlights Dozens of Customers through Expanded Reference Program Kronos started this Spotlight Customer program in 2009 and it's grown quickly. In turn, that leads to case studies that cover more of the customer base. "We went from recognizing six customers through the Best Practices Awards Program in 2008 to 37 in 2009 and then 62 in 2010." framed, branded memento - a printed version of the customer's case study or press release. | STORIES THAT SELL SEPTEMBER 22, 2010  Case Studies: Start with the Story’s End This technique works beautifully in customer case studies and success stories, but applied slightly differently (and with no gory outcome). Then, just like Memento, the case study goes into how that came about. For each of its case studies, Microsoft includes a summary just under the headline, before the body copy starts. An Intro Summary. Keep it short and to the point. | | | | | |
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