Marketing Craftmanship

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Are Journalists in the Misinformation Business?

Marketing Craftmanship

According to the study, the dilemma for reporters playing by the rules of procedural objectivity is that repeating a claim reinforces a sense of its validity — or at least, ensures it as an important topic of public debate. The larger question raised by the study is whether traditional journalism can survive the internet age.

Business 100
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Brochureware Is Not a Dirty Word

Marketing Craftmanship

These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc.

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Survival Skills for the Hedge Fund Apocalypse

Marketing Craftmanship

There’s a reason why it’s been viewed more than 26 million times since 2009. The University of Michigan studied the impact of improved communication related to medical errors. To gain a better understanding of the concept, watch this 18-minute TED Talks video ( Start With Why ) by Simon Sinek. Tell them exactly what you’re thinking.