Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 23, 2010

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. How do blogging and other “real time&# activities like social media posting affect Google search results? 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Square 2 Marketing

APRIL 12, 2022

The 17th annual CMO Tenure Study reports that the “average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our [study] hit an all-time high in 2020, at 80 months.”. Median tenure fell to 25.5 months, the lowest on record.

Paid Search Agency 52

Paid Search Agency Advertising Agencies CMO Ad Agencies 52

Directive Agency

OCTOBER 28, 2023

Strong agencies change the landscape by setting trends, being the first to research and provide insights, providing unique case studies, and challenging the status quo with inventive strategies. #1: 3: Martal Group (Founded: 2009) Martal Group , a veteran in the game since 2009, brings a distinct flavor to demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Valasys

AUGUST 24, 2023

It was launched on October 22, 2008, and operated until August 28, 2009. The mission’s primary objective was to study the lunar surface and its composition. It also carried a Moon Impact Probe designed to impact the lunar surface and study the composition of the lunar regolith.

Case Studies 52

Case Studies Analysis Studies Design 52

LeadSloth

MARCH 15, 2009

Most of the case studies seem to be B2C rather than B2B. Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. A Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Savanta

JULY 14, 2014

Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here. Guess what it was five years ago in Q2 2009? Yup, 39%.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

Salesforce Marketing Cloud

AUGUST 2, 2022

share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. After the Great Recession, inclusive companies’ recoveries outperformed the markets by nearly four times, the study found. Inclusive companies posted a 14.4% Improve the employee experience.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Salesforce Marketing Cloud

MARCH 23, 2023

Since 2009 the second Tuesday of October has been Ada Lovelace Day — an international celebration of the achievements of women in science, technology, engineering and math (STEM). Their work and advancements have improved society for us all.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. For example, a seminal Harvard Business Review study found that only 22% of CMO job descriptions include such metrics. For example, one study found that only 5.5% Median tenure for CMOs at America’s 100 most advertised brands is just 25.5

Enterprise Management 93

Enterprise Management Business CMO Digital Transformation 93

Onalytica B2B

MARCH 15, 2018

It took years of study and practice, working in the industry. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? But I also discovered that what I was writing about wasn’t helping that business.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Contently

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. Then, seemingly before the ink dried on the deal, everyone started copying Mint.

Brand Identity 124

Brand Identity Branding Content Education 124

Webbiquity

APRIL 7, 2010

Kevin Lee reports on a study showing that search increases brand awareness by 6% or more, and points out that, because PPC search marketers pay only for the click, the lift in branding due to the sponsored link is free. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. by Search Engine Journal.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Convince & Convert

FEBRUARY 27, 2014

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. In the case of The CMO Survey, and for social media expenditures in.

Research 156

Research Paid Search Agency Sample CMO 156

Webbiquity

MAY 18, 2010

One example is Social Media Metrics , a tools which “allows you to see social media and link bait statistics for your specific pages.&#. Is Yahoo Analytics Better than Google’s? by ECommerce Guide.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Biznology

MARCH 27, 2019

I started working in social media back in 2009. He goes on to share some case studies from his book. These are elbowing out the qualitative, more human metrics we used to report on. You remember those metrics, don’t you? A trip in the “way back” machine. I am one of the original social media marketing tribe!

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Eric Enge notes that “social media will be a major source of ranking signals for the search engines in the future,&# both due to its link-building potential and the emergence of real-time search.

SEO 100

SEO Tips Best Practices PageRank 100

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Webbiquity

JANUARY 10, 2010

Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. Researchers: paid search ads don’t get as many clicks as believed by Econsultancy.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Savanta

FEBRUARY 24, 2015

The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The B2B Barometer was designed as a ‘state of the nation’ study. The study was created by the B2B marketing community, for the B2B marketing community. Now it’s evolving and you can shape its future. In essence the Barometer has two goals.

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

Webbiquity

JANUARY 10, 2010

In this excellent post, Newt Barrett goes beyond these obvious observations, offering case studies of how business organizations have taken advantage of the unique strengths of each medium to drive business results and acquire new customers. Content Marketing with Blogs: Fishing for Business, or Catch-and-Release?

Business Blogging 100

Business Blogging Tips Business Best Practices 100

MLT Creative

MAY 26, 2011

In 2009, Johnnie Walker commissioned British ad agency Bartle Bogle Hegarty to create a brand video outlining its history, called The Man Who Walked Around the World. Character Study is an ongoing series featuring background trivia on the classic advertising characters from the private collection of MLT Creative.

Studies 40

Studies Advertising Agencies Paid Search Agency Copywriting 40

Convert

DECEMBER 20, 2021

As the founder of GuessTheTest, my aim is to provide experimenters with valuable A/B test case study data, and helpful resources to inform, inspire, and validate testing success. But formally, my optimization career started in 2009 when I graduated from my master’s and landed my first career-related UX job.

Eye-Tracking 98

Eye-Tracking Peer-to-peer Case Studies Case Study 98

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

ClearVoice

NOVEMBER 1, 2020

The word ‘scribe’ comes to us from the intelligent copyists and editors who studied and duplicated scriptures in the New Testament times in ancient Israel, per the good folks at Merriam-Webster. Hear ye, hear ye, let’s channel our inner historians and honor the ancient copiers of manuscripts. Contributor.

Advertising Agencies 111

Advertising Agencies Television marketing Paid Search Agency Public Relations 111

The ROI Guy

MAY 22, 2009

Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link] How to fight back?

Spending 40

Spending Forrester Case Study Case Studies 40

Webbiquity

JANUARY 10, 2010

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo.

Twitter 100

Twitter Tactics Tools Tips 100

Liveintent

APRIL 9, 2019

LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. “Studies have shown that not only are consumers spending the most time on email but the median ROI for it is a stunning 122%. We’re turning 10!

Custom Publishing 82

Custom Publishing Amazon Impressions Advertising Channels 82

B2B Marketing Directions

OCTOBER 1, 2022

In fact, multiple studies dating back to the early years of the last century have repeatedly shown that companies that maintain their spending on marketing and advertising during an economic downturn outperform those that slash their marketing and advertising budgets. This line of reasoning isn't new. This step is essential for two reasons.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40