Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Ensighten studies have found it reduces page load time by 40% and tag deployment time by 75%.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 11, 2010

When asked about obstacles, they generally come up with reasons like lack of data or measurement technology (For example, see the 2009 Marketing Performance Advantage study from CMG Partners and Chadwick Martin Bailey.)

Advertising Agencies 120

Advertising Agencies Vendors Paid Search Agency Education 120

Customer Experience Matrix

JULY 7, 2009

When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. In other words, LucidEra was making very few sales or, even worse, was able to make new sales but couldn’t retain its customers.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120