Why salespeople should sell ideas: an FAQ
Chris Koch
MAY 15, 2012
A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. That was in 2009. It is an additional tool. But why are ideas so important now? Buyers are spending much more time online than they used to. What does online search have to do with selling?
Let's personalize your content