Chris Koch

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Why salespeople should sell ideas: an FAQ

Chris Koch

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. That was in 2009. It is an additional tool. But why are ideas so important now? Buyers are spending much more time online than they used to. What does online search have to do with selling?

FAQ 100
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Where is your mobile marketing center of gravity?

Chris Koch

B2B mobile marketing case studies. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). Is there any aspect of what you do that customers would want to be alerted about the moment it happens?