ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Having a sound content marketing strategy in place helps keep you prepared for any eventuality. Riding it out” is not a strategy for surviving a recession. What’s your #contentmarketing plan?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Adobe Experience Cloud Blog

MARCH 9, 2020

Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Each of these principles can be applied to search marketing strategy; however, you must break them down to understand the larger picture and apply them to your tactics. . Basics of Macroeconomics.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Webbiquity

JANUARY 19, 2010

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Chris Koch

DECEMBER 30, 2009

I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Social media strategy for B2B: what’s required and what’s optional. Thank you so much for your comments, links, and tweets this year. I look forward to collaborating even more in 2010.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

ANNUITAS

FEBRUARY 7, 2023

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Kristina Halvorson's Content Strategy for the Web. B2B Lead Generation Benchmark Study 2009.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. What was your "Aha" moment in 2009? White Papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

FEBRUARY 13, 2018

The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. of marketing budgets in 2009 to 11.7% Twitter emerged at the SXSW conference in March 2007. 89% of U.S. eMarketer ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. The lack of clarity of brand strategy is the biggest challenge to be addressed if we are to succeed in amplifying the reach of our brand.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. But until then, here are three strategies that have worked for me to efficiently and effectively create videos that deliver across the entire marketing funnel: 1.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Marketing Insider Group

MAY 30, 2015

Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. Use Strategy. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. She got a personal call, and a gift certificate.

First-Mover Advantage 100

First-Mover Advantage Marketing & Strategy Advertising Agencies Startups 100

Choozle

MARCH 30, 2020

Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. But what are the right moves to make during a crisis for your marketing strategy? To help you through any crisis, we’ve put together a guide on how you can manage your digital advertising strategy.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. Some highlights from the agenda : Email Strategies. Today MarketingSherpa’s Email Summit started in Miami. Most of the case studies seem to be B2C rather than B2B. Using email in conjunction with social media campaigns.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Zoominfo

OCTOBER 18, 2022

The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table. Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Clarity - B2B Marketing Savvy , July 28, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Content Standard

FEBRUARY 16, 2018

SEO strategy may be one of the fastest-moving disciplines in digital marketing, thanks to the breakneck speed at which Google and the other guys push out updates for their engines, forcing marketers to stay on their toes. The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking.

Keywords 69

Keywords SEO Conversion Marketing & Strategy 69

Square 2 Marketing

JULY 21, 2022

Inbound marketing started in 2009 as part of HubSpot’s launch of their new software. These are three of the most overused phrases in marketing today. Demand generation followed as companies felt like inbound marketing took too long to produce results, and account-based marketing (ABM) arrived when demand generation also was taking too long.

Demand Generation 78

Demand Generation Account Based Marketing Inbound Marketing ABM 78

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you’ve decided to include video content into your content marketing strategy, here are the first steps for creating different types of business videos and incorporating video ads into your business marketing plan. Guest post by Roman Daneghyan.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Smashmouth Marketing

JUNE 1, 2022

Both companies will operate independently, as is, and also mutually beneficial pertaining to strategy, intellectual property, technology and other resources. 2009 Closed our first billion-dollar company (at higher than industry price). What does this mean for Green Leads’ clients, employees and partners? 2008 The two of us get married.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Contently

JANUARY 20, 2023

Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. That can be a good thing or a bad thing. You might be surprised at how much it can benefit your business.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Zoominfo

JULY 27, 2021

per hour, unchanged since July 2009. Understanding hiring trends in the post-pandemic labor market can help to guide your strategy when looking for the right candidate. Some people may be using this time to become more valuable job seekers of the future and to hold out for better opportunities.”. Source: US Census Bureau.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Ambal's Amusings

OCTOBER 9, 2009

The 4 Step Content Strategy Program - Content Strategy Simplified. Content strategy is not easy. " says Joe Pulizzi and builds a roadmap for all of us to build a successful content strategy in 4 simple steps. Several themes emerged during the course of the event, and eight key takeaways are summarized in the post.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Convince & Convert

AUGUST 27, 2014

Hubspot has been around since 2006, and their S-1 details financial information from 2009. » Digital Marketing business strategy digital marketing strategy hubspot inbound marketing initial public offering investment IPO loss profit revenue sales social media research tom webster' Maybe you will be, too.

Inbound Marketing 160

Inbound Marketing Hubspot Marketing & Strategy Social Media 160

Zoominfo

JUNE 30, 2019

Although this strategy seems incredibly complicated, Philips only relied on two systems to execute this highly-successful initiative— a content system and an influencer system : Content Types: Long-form documentary-like videos that focused in-depth on issues associated with these business areas. Inbound marketing, of course.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Marketing Insider Group

DECEMBER 16, 2016

This is the second edition of their 2009 bestseller “UnMarketing: Stop Marketing, Start Engaging.” The 2009 edition showed how to unlearn the old way […]. The post Weekend Reading: “UnMarketing” (2nd Edition) by Scott Stratten appeared first on Marketing Insider Group.

Marketing & Strategy 100

Marketing & Strategy Marketing Marketing Strategy 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Sword and the Script | B2B

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. I look back to 2008 and 2009 and I think we had the priorities right. The order of words is exactly backward. Shared – social channels.

Order 98

Order B2B Marketing Budget Programs B2B 98

Webbiquity

APRIL 5, 2010

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Outreach

JULY 30, 2021

Bankers Top 25 Most Powerful Women in Finance (2009, 2010, 2011). Carla shared her wisdom around overcoming obstacles, conceptualizing winning strategies, and directing momentum no matter the environment. Below are highlights from the conversation. Note: We’ve condensed and edited the original discussion for this post.).

Organization 52

Organization Conversion Leads Lead 52

Square 2 Marketing

SEPTEMBER 21, 2021

Inbound marketing was created in 2009 by the founders of HubSpot, Brian Halligan and Dharmesh Shah. It was a brilliant way to introduce their software and an entirely new approach to marketing. The two went hand in hand and propelled HubSpot to superstardom.

Inbound Marketing 66

Inbound Marketing Hubspot Marketing Prospects Software 66

Square 2 Marketing

APRIL 12, 2022

The 17th annual CMO Tenure Study reports that the “average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. Median tenure fell to 25.5 months, the lowest on record. A somewhat surprising trend is that CEO tenure at the same companies in our [study] hit an all-time high in 2020, at 80 months.”.

Paid Search Agency 52

Paid Search Agency Advertising Agencies CMO Ad Agencies 52

illumin

APRIL 7, 2020

What does the collapse of the speculative dot-com bubble from the early 2000s have in common with the housing crisis from 2007 to 2009? Seraj Bharwani, our Chief Strategy Officer, escaped both unscathed. If you thought the answer had something to do with their similarities to the Coronavirus, you would also be correct.

Planning 52

Planning Advertisements Advertising Webinar Metrics 52