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Monday, December 7, 2009
B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Enjoy! Social Web Analytics.
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Tuesday, October 6, 2009
0160; Content strategy is not easy. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media. Method to Content Strategy. Let's face it. 0160; Actually, it's pretty difficult. The B.E.S.T. More sales from current customers. Call someone.
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Tuesday, June 9, 2009
Now seemingly a household phrase ( at least according to Twitter ), brands are still struggling with exactly what it means to develop a content marketing strategy. Could it be that your content strategy isn't driving your social media initiatives? That's where content strategy comes in. Is social media working for you?
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Thursday, September 17, 2009
That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first. You can build a strategy on that. 10+ Social Media Tips - Social Media Starts with a Content Strategy View more presentations from Joe Pulizzi. 0160; They care about themselves. Enjoy
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Wednesday, December 9, 2009
This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Clarity - B2B Marketing Savvy , July 28, 2009.
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Wednesday, June 17, 2009
According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. Tags: customer acquisition Internet marketing competitive advantage social media business strategy marketing strategy customer satisfaction corporate communications and maybe a few retirements. Those days are over.
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Saturday, August 15, 2009
However, no company can be sure they are using the most efficient media mix without creating a marcom strategy that is aligned with their overall strategic marketing direction. As you move through the process of creating a positioning statement, you'll want to capture your brainstorming results, such as in your marketing strategy mind map.
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Friday, September 4, 2009
In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. This is critical even to the behemoth, Wal-Mart.
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Thursday, September 10, 2009
Core point: Don't start executing on your content marketing until you have a sound content strategy. You wouldn't build a car without a step-by-step plan, but many of us create an eBook , Facebook page, web content or custom magazine without a content strategy. content strategy in Get Content Get Customers. Behavioral.
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Tuesday, March 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. While the contention that "social media has no ROI"—only branding and relationship value—may be over the top, this post provides an excellent foundation and outline for developing a social media strategy.
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