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Video for Financial Services: Banking and Beyond

Vidyard

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone.

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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Rebecca Lieb, Ph.D. Rebecca Lieb, Ph.D.

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Video for Financial Services: Banking and Beyond

Vidyard

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone.

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Destroying the 7 Myths of B2B Social Media

Convince & Convert

A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. Further, the core ingredients of social media success : storytelling, humanization, kinship, and purchase intent are not B2B or B2C items.

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Online Video Marketing: Consumer Views of Branded Video on the Rise

Content Standard

million YouTube views. Nonprofits launched 146 major campaigns this year, generating nearly 670 million views, ReelSEO reports , compared to 90 campaigns which generated just under 70 million views back in 2009. Smart video storytelling earns eyeballs.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Carla Johnson - Keynote Speaker, Storyteller, and Author.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).