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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment.

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Why startups are dying left and right

JotForm

Surefire ways to kill your startup before it, well, starts52 games over the course of six yearsThat’s how long it took before the creators of Angry Birds launched their successful game from the verge of bankruptcy in 2009.Turned Turned down 25 timesThat’s how many tries it took Tim Ferriss to find someone.

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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

Adobe Experience Cloud Blog

If so, you may have considered growth hacking but run into snags if your company is beyond startup mode. The initial concept was that budget-strapped startups needed to use unconventional tactics to achieve an ideal product/market fit and progress to driving mass user adoption. Use Your Best Customers as Your Research Lab.

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Activate Acquires Green Leads

Smashmouth Marketing

Then in the late ‘90s, when I was a co-founder and CEO of a startup, Pangaea, which used rudimentary AI to do product configuration. (We 2009 Closed our first billion-dollar company (at higher than industry price). He did graduate the following year, so I didn’t see much of him after that, other than at a golf tourney here and there.

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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 Picture Credit: SlideShare.

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What It Means to Be a Women-Owned Business and WBENC Certified

BOP Design

Bop Design has been a woman-owned business from its inception in 2009. Read our startup story. Several years ago, we elected to go through the official process of becoming a WBENC certified business. What is WBENC?

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Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Analyzing that figure probably comes down to whether you are a glass half-empty or half-full kind of person.