spot 2009 Related Topics 
ViewPoint
JULY 10, 2012
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. Lead rates never dropped to zero. There are always companies outperforming the overall economy.
ViewPoint
SEPTEMBER 27, 2012
and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. For example, they need to spot market opportunities like places where a company can expand.
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