Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. An increase in mobile ad spending should follow, albeit slowly. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Video, the present and future king. users are now 35 or older. (On

Social Media 167

Social Media Trends Emarketing Media 167

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

The report has more interesting stuff and I suggest you spend a few minutes reading it. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It will likely pay off handsomely. You can leave a response , or trackback from your own site.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

The Effective Marketer

JANUARY 6, 2009

Action plan checklist: - Desired results - Probable restraints - Future revisions - Check-in Points - Implications for how the marketer will spend his time I need to stress the first bullet, “desired results”. It is very important to make sure your marketing activities are results-oriented.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Convince & Convert

MARCH 30, 2015

He’s known for his sarcastic tone as he points out brand fails on Twitter. When he started on Twitter in 2008, he thought it was stupid. So, he lived on Twitter for 30 days – really lived , tweeting 7,000 times in January 2009. “Because I don’t like it” is never a reason not to use a platform.

Rules 142

Rules Content Paid Search Agency Viral Marketing 142

The Effective Marketer

FEBRUARY 15, 2010

If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. Is this good? If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Customer Experience Matrix

JANUARY 5, 2010

Could marketers finally be ready to spend on measurement? Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. So much for 2009. Tags: 2009 trends demand generation marketing automation raab guide sales automation. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

The Effective Marketer

MARCH 15, 2009

Long-term productivity is the focus on your overall goals, how you spend your time, and what do you need to change in your daily habits that will let you achieve your objectives in the amount of time you have available. Do we even know how much time we need to spend on specific tasks and whether those tasks will get us to where we want?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Convince & Convert

MARCH 2, 2015

Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. He consistently received questions like, “Why are you focusing on teenager stuff?” highlight to tweet).

Content Marketing 128

Content Marketing Content CAN-SPAM Marketing & Strategy 128

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Effective Marketer

FEBRUARY 16, 2009

you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions. This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. So every step is designed to reduce the risk the company and the hiring manager face.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MARCH 9, 2010

We also spend some time talking about the emails we hated and those that could be improved. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. Well, this post may be the answer! Too confusing. Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. Bottom line: As a marketing community, we’ve not yet evolved to a place where you spend the majority of your time improving your campaigns. Or, join the conversation on Twitter.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Marketing Insider Group

MAY 17, 2012

I have to say I have been following Scott since I first joined Twitter in 2009. So Scott looked at why people spend time there. But don’t feed the trolls or spend time with people who are just looking for attention. He helped to teach me that social media is truly about having conversations and about engagement.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. jkrohrs : CMO SMS survey: If you had 10% more budget in 2009, where would you spend: 10% search, 20% social, 50% demand gen, 20% headcount #cmoclub.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. More done with same $. Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session.

CMO 100

CMO SMS Trigger Marketing Demand 100

WebMarketCentral

DECEMBER 31, 2009

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? But what metrics are really most appropriate for social media measurement?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Outbound Engine

MARCH 3, 2020

However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! You can also advertise on Twitter, LinkedIn, and Instagram. Brands are expected to spend over 10 billion on social media advertising in 2020 because that’s where their users and audiences are.

Social Media 58

Social Media Curation Social Marketing Promotion 58

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. To a point.

Business 80

Business Twitter Work Management Social Media 80

Porch Group Media

MAY 21, 2019

Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers spending an estimated $29.2 This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. IAB 2018 Video Ad Spend Study).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

WebMarketCentral

DECEMBER 17, 2009

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. Among his conclusions: more content helps. Blogging helps. Social media works.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Industrial Marketing Today

APRIL 26, 2010

Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Sprout Social

OCTOBER 9, 2018

In 2006, Twitter is born. They’re working with affiliates like DK live (news site with 24k followers on Twitter). It’s a fan-fave, and they’ve got over a million likes on Facebook, 200k+ followers on Twitter, and 38k followers on Instagram. And what did social media and fantasy sports? Talk strategy.

Social Media 83

Social Media Media Television marketing eCommerce 83

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email. I would go one step further than the speakers suggested: I would add a field in Salesforce capturing the Twitter ID of each of your sales reps. Sending one generic email to everyone doesn’t work.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Spend some time figuring out what your brand is (if you don’t know already). At Marketing Profs 2009 B2B Forum in Boston, Jay Baer said, “Be 3 dimensional in your social networking. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100