Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Edwards Enterprise Software (now a division of Oracle Corporation). Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Smashmouth Marketing

JUNE 1, 2022

Someone nudged me and said, “That’s Mike Farrell, he was on our board and he’s now a co-op student and has a great job in the software industry. 2009 Closed our first billion-dollar company (at higher than industry price). What the hell, a tie? They’re gonna hire him as a full-time sales guy when he graduates in a couple months.”.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Square 2 Marketing

SEPTEMBER 21, 2021

Inbound marketing was created in 2009 by the founders of HubSpot, Brian Halligan and Dharmesh Shah. It was a brilliant way to introduce their software and an entirely new approach to marketing. The two went hand in hand and propelled HubSpot to superstardom.

Inbound Marketing 66

Inbound Marketing Hubspot Marketing Prospects Software 66

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. But closed-loop marketing isnt software. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Zoominfo

APRIL 24, 2019

But, rather than hiring humans to write these pieces, article spinning is typically done by software. Content spinning software will take one article and rewrite it in multiple different ways, creating dozens, hundreds, or even thousands of new articles.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In for software, 0.8% Marketing Automation KPI (spend on marketing applications software as a percent of total marketing investment): 1.9%.

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Crimson Marketing

JULY 21, 2015

He started his career in Italy, building his software startup, ViVi Software. He shares the value of consultants (and when you should never use them), explains why “perfect is death,” and reveals Mobile Iron’s thought leadership and account based marketing tactics. He sold it to Object Design in 1997, a then public company.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Salesforce Marketing Cloud

AUGUST 2, 2022

share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. Inclusive companies (with a diverse workforce across age, gender, race, sexuality, and ability), posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

Brandpoint

JANUARY 23, 2020

Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. He is also the co-founder of Adalysis , a PPC Management Software for Google Ads Optimization. LarryKim | LinkedIn. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. These are both new functions for Demandbase – and selling net new account and contact names is a big leap.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a 25-year enterprise software veteran, he exhibited more energy and excitement than many of the twenty-somethings he was addressing. How many software CEOs can pull off the “Ninja Pose of Awesomeness”?)

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Guest post by Roman Daneghyan. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. This is a shift from the traditional back-seat marketers take for software purchases, typically letting the IT department decide. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Contently

APRIL 19, 2017

That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Money is beginning to flow more to software that promises to organize, optimize, and manage a brand’s social presence. The market for social media software is evolving as well. .”

Social Media 167

Social Media Trends Emarketing Media 167

The Effective Marketer

SEPTEMBER 29, 2010

A method of selling hot-dog on the street can be used to sell software, but I wouldn’t follow it by the letter. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Sprout Social

FEBRUARY 27, 2020

Take Adobe, makers of the cloud-based software suite that creatives across the globe rely on to bring marketing, advertising, photography and videography work to life. Other software companies would be wise to look at Adobe’s adoption of B2C tactics as inspiration to rethink their own social approach. What you can learn.

User-Generated Content 76

User-Generated Content Software Tactics B2B Marketing 76

The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

Customer Experience Matrix

AUGUST 29, 2011

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Work Management 100

Work Management Planning Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time. "We Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search.

Google 69

Google Verticals Eye-Tracking Click Rate 69

The Effective Marketer

FEBRUARY 22, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

OCTOBER 22, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 10, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

AUGUST 23, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Bluetext

FEBRUARY 14, 2024

Chertoff Group / MC2 Security Fund : Michael Chertoff , former homeland security secretary (2009) Point72 Ventures : Daniel Gwak , formermember, In-Q-Tel The National Security and DoD firepower now being put to work across B2G VC and B2G PE firms is immensely valuable for tapping more deeply into the government market.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

The Effective Marketer

AUGUST 2, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100