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The 4 C's of Social Media

WebMarketCentral

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging

How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Social Tagging

High Points on the Social Media Landscape

WebMarketCentral

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Social Tagging These sites use the insidious "nofollow" tag, so they have no SEO value.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Social networking stuff fits here too. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed. The technology appears useful at both ends of this spectrum.

Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg

WindMill Networking

Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay ,” I want to cover another book which I thought was one of the best social media-related books of 2009: “ The New Community Rules: Marketing on the Social Web ” by Tamar Weinberg. The New Community Rules: Marketing on the Social Web Summary. The scope is what one would expect from a social media marketing book, and at 300+ pages there is a lot of content covered.