The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Social Tagging
High Points on the Social Media Landscape
MARCH 10, 2009
In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Social Tagging These sites use the insidious "nofollow" tag, so they have no SEO value.