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| | B2B MARKETING SAVVY
SEPTEMBER 17, 2009 Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion
Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that social media is just for kids “ Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion.
| | CHRIS KOCH
JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. Social Media B2B. B2B Social Media. Monitor. CMO 2.0
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| | CUSTOMER EXPERIENCE MATRIX
JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. What really impresses me is that Techrigy is a serious social media monitoring solution. Others are sure to follow. Sparingly. billion entries.
| | DELICIOUS B2BMARKETING
JUNE 30, 2009 Rick Short Explains How to Turn Staff Into Prolific Bloggers
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong. and Italy.
| || | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Social networking stuff fits here too.
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CONTENT MARKETING TODAY Why Your Small Business Needs to Measure Its Return on Social Media Investments
| TUESDAY, AUGUST 11, 2009
It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social
media should be an important component of their marketing programs. In our own Southwest Florida community, this is clear from the organic growth of the social
media coffee sessions organized by a savvy local marketer, Cyndee Woolley. The perceived importance of social
media marketing has grown with astonishing speed even compared to the relatively rapid growth of the business Web. Click here to see more articles on social
media. MORE >>
B2B MARKETING BLOG Google Wave: Tsunami or Just Good, Fun Surf?
| WEDNESDAY, OCTOBER 7, 2009
There continues to be a lot of chatter on the social
media front about Google Wave , which was opened up to a meager 100,000 thousand users last week via private invitations. and social
media technologies. It blends elements of email, wikis
, instant messaging and social networking
to try to make it easier for people to plan everything from a dinner to a presentation, in real time. But the verdict is still out. It begs to question if Google has developed a collaboration tool that society still needs to grow into. But these conversations aren’t just messages. MORE >>
LEAD VIEWS B2B Social Media Marketing –Is it relevant?
| TUESDAY, DECEMBER 21, 2010
As a marketing professional, I have often come across clients, who think Social
Media is nothing but a passing fad. They refuse to see the value social
media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. Social
media marketing is a term that describes use of social networks
, online communities, blogs, wikis
or any other online collaborative media for marketing, sales, public relations and customer service. Social
media marketing has three important aspects. MORE >>
DELICIOUS B2BMARKETING Strategic Guy: Three Phases of Social Media Maturation
| THURSDAY, JULY 9, 2009
skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009
Three Phases of Social
Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. From start-up to execution and now ROI evaluation, we have lived the maturation of social
media and digital public relations programs. It was during one of these discussions at a Starbucks tucked in a corner of a shopping mall in Washington, DC that a client helped define the three phases of a social
media initiative. MORE >>
LEADER NETWORKS Creating Social Media Guardian Programs for Employees
| TUESDAY, JUNE 9, 2009
As many of the attendees are Human Resources executives, naturally the conversation of this session “Online Social Networking
for the Professional” focused on both growing and managing the impact of social
media upon and within the enterprise from the HR and Legal perspective. We often work with companies to create enterprise-level social
media integration plans and conduct best practice training. See my earlier blog post that details leading blog and social
media policies). Socializing
the reporting as a positive act may be necessary to get the ball rolling. MORE >>
- B2B social media case studies - 3 you can learn from and why they work DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- Research shows fastest-growing businesses pile on to the social web GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 16, 2010
- Get the Most Out of Twitter Hashtags DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
- 10 Clever Website Error Messages From Creative Companies HUBSPOT | MONDAY, NOVEMBER 5, 2012
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- 5 Golden Rules for a Successful Location Based Marketing Campaign HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
- Demand Generation Vendors Offer Few Social Media Applications CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2009
- My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
- Best of 2008: Social Media Optimization, Part 1 WEBMARKETCENTRAL | MONDAY, APRIL 6, 2009
- How to Create a Social Media Marketing Strategy WEBMARKETCENTRAL | TUESDAY, MARCH 24, 2009
- High Points on the Social Media Landscape WEBMARKETCENTRAL | TUESDAY, MARCH 10, 2009
- The 4 C's of Social Media WEBMARKETCENTRAL | WEDNESDAY, MARCH 4, 2009
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