Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong. and Italy.
Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion
B2B Marketing Savvy
SEPTEMBER 17, 2009
Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that social media is just for kids “ Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion.
Why Your Small Business Needs to Measure Its Return on Social Media Investments
Content Marketing Today
AUGUST 11, 2009
It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley.
Social Media as a Catalyst for Social Change
NOVEMBER 7, 2011
As we begin to close out this amazing year of growth (ubiquity?) of social media in 2011, it is time to take a look back and try to grasp at the true significance social media plays in our daily lives. Social media has given people the freedom to speak, and in some instances has become a catalyst in helping to potentially change the course of history. Social Networking
The Social Media MBA: Part 3: Social Media Landscape
APRIL 5, 2012
As I write this blog post, I am wrapping up another term of teaching two Social Media MBA courses: Social Media Marketing and Social Media Marketing Strategy. I am reminded why I love teaching social media while viewing students final papers, wiki projects, and blog projects. Consider how many times a day you actually use some form of social media?
My Company is Blogging and Tweeting: So Now What Do We Do?
JUNE 17, 2009
Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru, Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Laura Ramos: Social media is clearly relevant for B2B marketing today for two reasons. First, at Forrester we’ve studied how B2B buyers participate socially and found that participation is much higher than U.S. There’s tremendous activity right now because social media is a novelty to the B2B world.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. What don’t we see a lot of? Cheers, Arik.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."
Demand Generation Vendors Offer Few Social Media Applications
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label. They provide three basic functions: - send messages via social media. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. scan for social media mentions.
The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging
Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. What really impresses me is that Techrigy is a serious social media monitoring solution. Others are sure to follow. Sparingly. billion entries.
Three steps for B2B marketers to build a personal social media presence
JUNE 26, 2009
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. Monitor. CMO 2.0
Strategic Guy: Three Phases of Social Media Maturation
JULY 9, 2009
skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. They may recognize that their customers and partners have become engaged in social networks and online communities.
Associations Social Media Opportunity
JULY 5, 2009
This morning I had one of those wonderful social networking moments. I received a note that I had been accepted into the smchat ning group - a group that meets once a month for chats. I joined last week’s chat and thus signed up to the ning group. She had a posted listed in her profile Be a Renegade – Bringing Social Media to Your Association. Because I think of social networks as a big cocktail mixer in the sky, this was one of those great moments when you feel like - wow, let’s talk about that a bit. Why associations fear social media.
10 Clever Website Error Messages From Creative Companies
NOVEMBER 5, 2012
Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. But no matter how many resources you put into ensuring your website never, ever, ever goes down. Tumblr.
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Social Tagging
High Points on the Social Media Landscape
MARCH 10, 2009
In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Social Tagging These sites use the insidious "nofollow" tag, so they have no SEO value.
Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3
JUNE 4, 2009
tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. Among the examined Finnish industrial firms the utilization of web 2.0 is still low, but blogs, wikis and video sharing raised some interest. for business-to-business marketing and add an empirical perspective on the subject from Finland. Web 2.0 By web 2.0 Overall, web 2.0
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! If you a. Charles E.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Social networking stuff fits here too. Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo!
Research shows fastest-growing businesses pile on to the social web
grow - Practical Marketing Solutions
FEBRUARY 16, 2010
brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. 500 was outpacing the Fortune 500 companies in their use of social media. And in 2009, it was 45 percent versus 22 percent fo the Big Boys. . 500, a list of the fastest-growing private U.S. companies. . Interesting! .
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
APRIL 6, 2010
Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay ,” I want to cover another book which I thought was one of the best social media-related books of 2009: “ The New Community Rules: Marketing on the Social Web ” by Tamar Weinberg. The New Community Rules: Marketing on the Social Web Summary. The scope is what one would expect from a social media marketing book, and at 300+ pages there is a lot of content covered.
5 Golden Rules for a Successful Location Based Marketing Campaign
SEPTEMBER 8, 2011
Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He is the author of an upcoming book, Location Based Marketing for Dummies , he runs his own podcast called The Quick-n-Dirty Social Media Podcast on BlogTalk Radio , and he blogs over at his own site. Offering incentives for sharing with your networks.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. com , wiki.