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Smashmouth Marketing

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. Mike: What should we look out for when combining social media and communications?

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. Mike: What should we look out for when combining social media and communications?

Gartner 100
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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

Are you adapting to new areas that need adapting, such as Social Media? So reflect on 2009. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Do your bonuses share quota? Are you shoring up those marketing techniques that are tried and true? Are you measuring everyting?

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CMO Cub Summit Tweets

Smashmouth Marketing

jkrohrs : CMO SMS survey: If you had 10% more budget in 2009, where would you spend: 10% search, 20% social, 50% demand gen, 20% headcount #cmoclub. DavidHarkleroad : #10 mktg idea for a rotten economy, Mitch Bishop, iRise, #cmoclub : buy a competitor. damphoux : Ed Lemire, EVP Marketing, Acteva.

CMO 100
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CMO Cub Summit Tweets

Smashmouth Marketing

Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session.

CMO 100