Tags: B2B Social Media b2b blogging B2B Blogs B2B Sellin With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [...] ...Tags:

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more. Welcome to the first best-of-2009 (so far) compilation.

I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will   One of my most popular posts last year was my summary of 2008 trend lists . To me, these seem almost second nature!

In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  0160; If you have some social media tools you'd like to add, post them in the comments. Ning - Create Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox". 0160; Here's a taste. 

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here . The Top 10 Marketing Predictions for 2009 Number 10 - Smart brand marketers will reach out via text offers and Twitter offers to the college aged crowd, money saving offers that they can use repeatedly to build brand preferences for the future (by Scott Howard ) Number 9 - Brand marketers will continue to experiment with existing and emerging forms of social media, concentrating their efforts on substance and distribution

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!” The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! 8221; and after thinking about that I can’t help but agree with him. As the “lightning rod” for all things social

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Whether you’re looking for guidance on measuring social media results, justifying investments, utilizing best practices, finding the best tools, or just want to broaden your social media knowledge, you’ll find it here. Social Media Measurement and

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. I decided to see which PR firms were actively participating in social media. And if you have accounts with Flickr, YouTube and Slideshare.net, let me know.   But If you don’t have a social media presence, tell me why. So I thought, how many are actually practicing what they’re preaching?   I

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.  Ping allows you to publish to as many as 60 social networks in less than 10 seconds (NOTE: be careful.  Checks brand name availability across 120 social media websites. 0160; The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0

Here is our 2009 year in review.  December 2009 Online Marketing News Top word of 2009: Twitter Google Announces New Offerings in Real-Time, Mobile and Social Search November 2009 Online Marketing News Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. Twitter Starts Testing Features for Businesses