50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S. Oh yeah.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.
15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
JANUARY 11, 2013
Social media marketing know how is quickly becoming a must-have skill for marketing professionals. However, many of these organizations lack experienced personnel to truly unleash the power of social. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Social strategies are not short term.
Blogging, social media use skyrocketing at universities
grow - Practical Marketing Solutions
JULY 26, 2011
500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. 100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. The rise of the blog.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.
Case study: Fast-growing B2B expands social media exposure
grow - Practical Marketing Solutions
FEBRUARY 3, 2011
He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Setting Our Own Table.
Three Stats Prove B2B Social Media Set To Explode [Charts]
PWB Marketing Blog
SEPTEMBER 7, 2011
Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Is your B2B company using social media?
Is Your Social Media Consultant an Expert or a Wannabe?
B2B Marketing Traction
AUGUST 23, 2013
According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing. But, I digress.
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. B2B Marketing Social media Content marketing These are powerful signals.
Good news for the economy might be bad news for social media
grow - Practical Marketing Solutions
JUNE 6, 2012
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. The rise of the social web coincided with a period in the world economy when a lot of people had time on their hands. So, There may be a slight shift in advertising budgets BACK to traditional media (drive-time radio? billboards?)
Driving Engagement through Social Media for Healthcare Providers
Modern B2B Marketing
AUGUST 21, 2013
However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. People love to share their opinions and win competitions, and healthcare companies can take advantage of this by creating surveys and contests to be deployed through social media. Social networks give businesses a place to be innovative.
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
Social Media Stages of Involvement - Where You Should Be Spending Your Time
JUNE 23, 2009
Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. YouTube , blogging) Subscribe - Junta42 - Custom Content Experts - Get the Book Experimentation - 5% (i.e.,
(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
FEBRUARY 1, 2010
Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Measurement. Understand the Impact of Social Media by ClickZ.
10 Social Media Tools - Best Kept Secrets
JUNE 19, 2009
My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets. Ping allows you to publish to as many as 60 social networks in less than 10 seconds (NOTE: be careful. YouTube for PDFs. Checks brand name availability across 120 social media websites. The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Delicious Promotions.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube.
Social Media meet Security. Security meet Social Media.
MARCH 9, 2012
These days, that battle between marketing and security is showing itself most readily in the area of social media. Smart corporate marketers have learned that social media isn’t a fad or a option: it’s a necessity. When an impasse arises around social media the only way forward is for both sides to first understand each others’ needs and requirements.
Social Media’s Influence: Content is Key!
APRIL 24, 2012
HOW A NOBODY CAN BECOME A SOMEBODY Social media’s tremendous power now rests in the hands of those using it. Social media users have become major players in social change. In 2009, through the use of YouTube and other social networks, Canadian guitarist David Carroll publicly took United Airlines to task for breaking his instrument : United Breaks Guitars (His book “The Power of One Voice in the Age of Social Media” will be released in May 2012). Social influence has been democratized with Web 2.0
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Sharing photos, videos, press releases, media coverage, speaker updates, etc. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. 8.
The 20 Social Media Marketing MBA Questions to Ask: Are You Really Prepared?
AUGUST 7, 2012
20 questions to help you find a successful direction with your social media marketing. Social media for sales and operations cannot begin to be explained in one blog post. Nor is it covered in one week of my intro to Social Media Marketing course. Do you have the resources to invest in an infrastructure for social? 2. What about PR?
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Interesting.
Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
PR Meets Marketing
FEBRUARY 16, 2009
A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. And if you have accounts with Flickr, YouTube and Slideshare.net, let me know. . But If you don’t have a social media presence, tell me why. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.
The Social Media MBA: Part 3: Social Media Landscape
APRIL 5, 2012
As I write this blog post, I am wrapping up another term of teaching two Social Media MBA courses: Social Media Marketing and Social Media Marketing Strategy. I am reminded why I love teaching social media while viewing students final papers, wiki projects, and blog projects. Social media is not confined to Facebook and Twitter.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Thanks, Erica.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. The candidate mu.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? by HubSpot.
Why Should a Social Media MBA Exist and Why the Corporate World Needs to Take Notice
FEBRUARY 2, 2012
As social networks and their potential value to business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Marketing Strategy and Theory for Managing Social Media.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.
The Social Media MBA: Part 2: How Social Media is Introduced in Universities
MARCH 2, 2012
Throughout this article, I will be speaking strictly from my experience as to how social media is introduced in universities as an adjunct faculty member within Marketing and Management departments. Social Media as a tool for educators: Most college courses incorporate some form of social media into learning material, so most students are familiar with basic uses of the medium.