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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

Personal time versus social media time: Something has to give

grow - Practical Marketing Solutions

The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications. ” In 2009, we were just entering the grip of the recession. But this conversation took an unexpected turn. This is how we met.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S. Oh yeah.

Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). ). 8.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The failure rate for social media entrepreneurs has to be right up there with restaurants and life coaches. became known as the Google+ “go-to” guy which is something I resisted, as I wanted to be well-versed in all social media. That’s

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15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Social media marketing know how is quickly becoming a must-have skill for marketing professionals. However, many of these organizations lack experienced personnel to truly unleash the power of social.  According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively.  Social strategies are not short term.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.

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Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. 100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. The rise of the blog.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Is your B2B company using social media?

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing. But, I digress.

Case study: Fast-growing B2B expands social media exposure

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He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Setting Our Own Table.

Good news for the economy might be bad news for social media

grow - Practical Marketing Solutions

Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. The rise of the social web coincided with a period in the world economy when a lot of people had time on their hands. So, There may be a slight shift in advertising budgets BACK to traditional media (drive-time radio? billboards?)

New Study: Get On YouTube, NOW


Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. B2B Marketing Social media Content marketing These are powerful signals.

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Social Media meet Security. Security meet Social Media.

WindMill Networking

These days, that battle between marketing and security is showing itself most readily in the area of social media. Smart corporate marketers have learned that social media isn’t a fad or a option: it’s a necessity. When an impasse arises around social media the only way forward is for both sides to first understand each others’ needs and requirements.

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.  Ping allows you to publish to as many as 60 social networks in less than 10 seconds (NOTE: be careful.  YouTube for PDFs. Checks brand name availability across 120 social media websites.   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Delicious Promotions.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube.

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Social Media Stages of Involvement - Where You Should Be Spending Your Time

Junta 42

Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. YouTube , blogging)           Subscribe    -    Junta42    -    Custom Content Experts    -    Get the Book Experimentation - 5% (i.e.,

Social Media’s Influence: Content is Key!

WindMill Networking

HOW A NOBODY CAN BECOME A SOMEBODY Social media’s tremendous power now rests in the hands of those using it. Social media users have become major players in social change. In 2009, through the use of YouTube and other social networks, Canadian guitarist David Carroll publicly took United Airlines to task for breaking his instrument : United Breaks Guitars (His book “The Power of One Voice in the Age of Social Media” will be released in May 2012). Social influence has been democratized with Web 2.0

Driving Engagement through Social Media for Healthcare Providers

Modern B2B Marketing

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. People love to share their opinions and win competitions, and healthcare companies can take advantage of this by creating surveys and contests to be deployed through social media. Social networks give businesses a place to be innovative.

The Social Media MBA: Part 3: Social Media Landscape

WindMill Networking

As I write this blog post, I am wrapping up another term of teaching two Social Media MBA courses:  Social Media Marketing and Social Media Marketing Strategy. I am reminded why I love teaching social media while viewing students final papers, wiki projects, and blog projects. Social media is not confined to Facebook and Twitter.

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The 20 Social Media Marketing MBA Questions to Ask: Are You Really Prepared?

WindMill Networking

20 questions to help you find a successful direction with your social media marketing. Social media for sales and operations cannot begin to be explained in one blog post.  Nor is it covered in one week of my intro to Social Media Marketing  course.  Do you have the resources to invest in an infrastructure for social? 2. What about PR?

Why Should a Social Media MBA Exist and Why the Corporate World Needs to Take Notice

WindMill Networking

As social networks and their potential value to business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Marketing Strategy and Theory for Managing Social Media.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Sharing photos, videos, press releases, media coverage, speaker updates, etc. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. 8.

The Social Media MBA: Part 2: How Social Media is Introduced in Universities

WindMill Networking

Throughout this article, I will be speaking strictly from my experience as to how social media is introduced in universities as an adjunct faculty member within Marketing and Management departments. Social Media as a tool for educators: Most college courses incorporate some form of social media into learning material, so most students are familiar with basic uses of the medium.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Interesting.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Thanks, Erica.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. The candidate mu.

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Best of 2009: Social Media Marketing, Part 1


With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? by HubSpot.

6 Best Practices For Small Business YouTube Marketing


Mention YouTube and most people will picture cats playing piano. For instance, Scott Imbrie, owner of Original Skateboards, a brand that has been built largely on its YouTube presence, says the platform is better for marketers than even Facebook. YouTube is actually the biggest social media site,” he says. “It’s bigger than Facebook or Twitter.”. Original Skateboards, which joined YouTube in 2005 and Orabrush, which dropped its first YouTube video in 2009, were clearly ahead of the curve, but YouTube is still a great place to launch or grow a brand.

Does Your Social Media Department Have a Content Czar?

WindMill Networking

Social media is only going to become more important for companies to engage in moving forward, but the question then becomes how is your company going to engage with the public on social websites?  Sure, you can have conversations, but I believe part of a successful social strategy, in addition to an engagement strategy, is a content strategy.  YouTube videos.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. took my first sponsored post back in 2009 and was written up as the Devil. The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content.

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

Fast forward to 2009, the year I became a serious content creator. ”  Red Bull was a beverage company, not a media company, Chipotle was making burritos, not clay-mation films, and there were roughly one-third as many bloggers as there are now … not to mention podcast producers, video-makers, Pinterest pinners, Facebook posters, and Instagram photographers. Let me explain.

Social proof and your battle for credibility

grow - Practical Marketing Solutions

While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! Social proof is a critical concept behind influence in both the offline and the online worlds. Driving the wrong behaviors.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. What don’t we see a lot of?

Three Tips for Your YouTube Video

PR Meets Marketing

The last part is how to distribute your video. I’ve personally defaulted to YouTube and I believe that YouTube is becoming a place for business videos too. Instead of a social media press release, I recommend issuing a press release that points to a page that has the video on your website alongside with other relevant content.  . The Quality Vs. Content Dilemma.