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B2B Tech Buyers Like Social Media

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Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Sales Materials. White Papers. Working with Writers.

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New FTC Disclosure Guidelines for Testimonials and Endorsements

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In October 2009, the U.S. In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers.

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Conference Focuses on Making the Most of Customer References

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Social Media. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.