LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

Using email in conjunction with social media campaigns. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Unfortunately I can’t be there, but there is live coverage via Twitter. Some highlights from the agenda : Email Strategies. Email Analytics.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn.