B2B Marketing Traction
AUGUST 23, 2013
According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? But, I digress.
B2B Marketing Traction
MARCH 14, 2014
There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). So, there’s me, the person the sales man called.
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B2B Marketing Traction
JANUARY 20, 2015
Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring! Jennifer takes a practical approach to marketing for her clients, fitting marketing tactics that are appropriate for each situation. Manufacturing CEO.
B2B Marketing Traction
JUNE 28, 2012
I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. That seemed very logical to me, so I implemented it.
B2B Marketing Traction
OCTOBER 12, 2011
It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ).
B2B Marketing Traction
SEPTEMBER 20, 2013
In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy.
B2B Marketing Traction
FEBRUARY 17, 2011
When he came to a conference in Los Angeles in 2009, I organized a Social Media Workshop that Chris taught, sponsored by IMC USA Southern California and graciously hosted by the Pepperdine Graziadio School of Business and Management. As with all marketing, LinkedIn and other social media sites require discipline.
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