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Thursday, July 30, 2009
Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
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Thursday, August 6, 2009
Summary: Infusionsoft knows exactly how to sell marketing automation to small business: promise more revenue, less work, strong support and a low price. Since marketing automation for small business was on my mind last week, I checked in with the good folks at Infusionsoft , whose 15,000 customers make them leaders in the field.
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Monday, March 30, 2009
But small businesses are different. So it’s pretty common for small-business-oriented systems to support both marketing and sales. OfficeAutoPilot from MoonRay LLC is another small-business-oriented product that combines marketing and sales automation. for whether this will change.)
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Friday, September 25, 2009
Even a micro business can use video effectively to communicate with its customers online. Here Are Kathy’s 6 Secrets to Video Success for Small Business: Make sure that you are telling a compelling story. small investment in good quality audio equipment will pay off in providing professionalism this to your video.
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Thursday, June 18, 2009
As a small to mid size business, the ability to listen, monitor and engage customers is more important than ever. See what people are talking about relevant to your business. Spread the word: Tags: B2B General Info Great Business Social Media Small Business The current social landscape is evolving.
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Tuesday, September 29, 2009
Granted, that’s where the big money is scored but when you look at large corps as a percentage of all businesses out there, large corporations are less then 1%. If you check out the US Office of Advocacy website , they define small firms as companies with 500 employees or less. . million businesses. That’s not a typo.
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Monday, December 7, 2009
In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. The tips are categorized into six sections. John Joyce and Becky McCray offer guidance on useful tools (e.g., Staci J.
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Friday, October 23, 2009
It’s particularly gratifying to watch so many small businesses and independent professionals putting content marketing to work. These takeaways apply to companies of every size, but will bring outsized benefits to small companies when they use marketing brains to outmaneuver marketing brawn. Drink your own Kool-Aid.
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Monday, July 20, 2009
Even a modest effort at a small company takes a lot of time, which must be funded through the sweat of your manufacturing and sales efforts. You should be able to demonstrate a business case and that business case must be built on hard dollars. We'll assign that person a salary of $60,000. That's $12,000. No whining, either!
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