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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 19, 2009

Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Tags: lead gen demand marketing SEO appointments b2b SEM. It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220.

Cost per Lead 100
Cost per Lead Inbound Marketing Top of Funnel Cost 100
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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 4, 2009

Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Outbound: Telemarketing, Email, Events).

Cost per Lead 100
Cost per Lead Inbound Marketing Top of Funnel Cost 100
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