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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100
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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Market Segmentation And here is worth pausing for a moment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

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Marketing Automation Monday is Here!

The Effective Marketer

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Looking for a little marketing wisdom?

markempa

The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 Marketers are personalizing messages more than ever, segmenting their lists to create the most focused targets possible, and are testing to the hilt. and mobile marketing. In fact, it’s far from it.

Web 2.0 120
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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. United States License. United States License.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics.

B2B 60
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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information.