Webbiquity

MAY 18, 2010

Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz. A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic?

Analytics 100

Analytics Tools Best Practices Adwords 100

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Ranking 120

Contify

MARCH 21, 2020

Contify has configured an instance of its intelligence platform to track both local and global developments of strategic importance to various industry segments. . We have been tracking markets and competitors for our customers since 2009. Therefore, we have launched this free offering to support our ecosystem.”

Newsletter 59

Newsletter Curation Paid Search Agency Segmentation 59

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Contify

MARCH 21, 2020

Contify has configured an instance of its intelligence platform to track both local and global developments of strategic importance to various industry segments. . We have been tracking markets and competitors for our customers since 2009. Therefore, we have launched this free offering to support our ecosystem.”

Newsletter 52

Newsletter Curation Paid Search Agency Segmentation 52

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Segmentation and personalization . Segmentation allows you to deliver targeted messages to specific audience groups.??Cross-tracking We all know relevancy and personalization drive customer loyalty.

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

Digilant

OCTOBER 4, 2023

Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Advertisers now buy media across a vast range of different sites.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

ViewPoint

SEPTEMBER 29, 2015

Even in companies with a TAM in the many thousands, there are key accounts and current customers that can be segmented for ABM applications while leaving the remainder of the marketplace to the normal marketing automation applications. As technology continues to be simplified and automated, 1-1 selling through ABM will become commonplace.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Webbiquity

JANUARY 10, 2010

9 things you MUST know before you start any conversion rate optimization by Search Engine People.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

The Effective Marketer

MARCH 10, 2011

Market Segmentation And here is worth pausing for a moment. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

JANUARY 13, 2011

Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Valasys

FEBRUARY 4, 2020

NetWise can be used to custom the diverse audience segments across any platform (be it Social, SSP, DSP or DMP) or brand. The custom segments & contacts are in sync across all the channels. NetWise was founded in the year 2009. About NetWise.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

The Effective Marketer

FEBRUARY 15, 2010

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

DECEMBER 8, 2010

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. As always, you have to take all of this with a grain of salt. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Litmus

APRIL 1, 2021

During this decade, a lot of things took off: segmentation, personalization, email automation, compliance (like GDPR), accessibility, and much more. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. This set the stage for email marketing as we know it today.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

ViewPoint

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. Lead rates never dropped to zero. There are always companies outperforming the overall economy.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

Digilant

MARCH 3, 2022

Consider different targeting (or anti-targeting) metrics, such as age, gender, geo, device, language, and interest segments. Then, layer on contextual segments targeting gaming content. The last thing you want to do is waste valuable impressions. Be mindful of where you send the user.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Contify

JUNE 11, 2020

This new release brings some of the most powerful features of Contify’s Newsfeed available on the desktop version of the application to mobile, making it easier than ever to consume intelligence on competitors, customers and industry segments on the go. Read More ?. Read More ?. Product updates.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

ClearVoice

JANUARY 24, 2020

As companies start to realize the cost-effective strategies for 1099 employees, and see the value of varied voices and talents, this segment of the economy is only going to grow. Following the financial crisis in 2009, Dermer shares unemployment skyrocketed and the numbers of full-time jobs at large corporations were few and far between. “So

Lead Scoring 92

Lead Scoring Lead Ranking Fulfillment Paid Search Agency 92

Walker Sands

FEBRUARY 23, 2023

A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. Consider the following desired outcomes for your rebrand, and determine which ones are most important and relevant to your business and its success. Establishing well-defined goals can make or break your rebrand.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Contify

APRIL 17, 2020

Contify has been evolving since 2009 along with the evolution of the requirements of our customers. Make the most of Contify — the latest features and enhancements. Hope you are staying safe and healthy. We continuously add new features and make improvements to the platform based on the valuable feedback that we receive from our users.

API 59

API Tagging Analysis Ideal Customer Profiles 59

LeadSloth

OCTOBER 26, 2010

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Optimize Lead Nurturing Through Personalized and Relevant Communications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

WebMarketCentral

DECEMBER 3, 2009

9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Chris Koch

AUGUST 7, 2009

To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. We began to see the CIO in more segmented way, with different drivers and motivations.

Planning 100

Planning Segmentation Work Management Gartner 100

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Namely, the horizontal segment of eCommerce and the Sports & Entertainment vertical. For my peer CEOs, this means preparing for a cold winter in 2023. While that’s not the most chipper note, Conversica is in a slightly different position.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Digilant

JANUARY 12, 2021

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Content Marketing Institute

DECEMBER 12, 2017

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. segmentation: users can define segments using a step-by-step query builder or by writing SQL.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Chris Koch

AUGUST 7, 2009

To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. We began to see the CIO in more segmented way, with different drivers and motivations. Tweet This Post.

Planning 100

Planning Segmentation Work Management Gartner 100

Everything Technology Marketing

OCTOBER 22, 2010

this year over 2009. The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

markempa

FEBRUARY 18, 2009

Marketers are personalizing messages more than ever, segmenting their lists to create the most focused targets possible, and are testing to the hilt. There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan. In fact, it’s far from it.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

Customer Experience Matrix

JANUARY 15, 2010

That is, tailoring large content streams for buyer segments and funnel stages is just too much work for both marketers (who can't afford to create the content and campaigns) and buyers (who don’t have time to read the results). The good folks at Autonomy apparently had similar thoughts.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns. I liked that this session focused on the basics: making reminders of CAN-SPAM, email relevance and need for deep segmentation.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Oktopost

JANUARY 13, 2020

Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. This presents B2B marketers with a new playground. What Are the Targeting Options for Quora Ads?

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Industrial Marketing Today

AUGUST 3, 2010

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

ViewPoint

JANUARY 15, 2013

Large call center and security software company—since 2009. Not Responsive (to be re-segmented and touched on a later cycle—AN IMPORTANT AND VALUABLE GROUP—balance). D&B —since 2003. Large medical device manufacturer—since 2005. Global healthcare software and services company—since 2007. Disqualified (21%).

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120