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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. As search marketers, we must assume that users on the internet are also rational. .

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Are You Ranking in These Alternative Search Engines?

ClearVoice

When you think about a search engine, what comes to mind? Google is the world’s most popular search engine and the most popular website. Google also owns the second-largest search engine, YouTube. Here’s how to take advantage of alternative search engines: 1. Think about not just keywords but user search intent.

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What Personalized Search Results Mean for SEO

Adobe Experience Cloud Blog

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. of respondents do not realize that their search results are personalized. There are a number of factors that influence a user’s search engine results page (SERP).

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. 10 Ways to Be a Great SEO by Search Engine Journal.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. 9 things you MUST know before you start any conversion rate optimization by Search Engine People.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.