Attack of the Customers: The Pampers Dry Max Crisis
Paul Gillin
AUGUST 29, 2012
So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” “A brand whose whole equity is based on babies’ welfare isn’t going to do anything that poses any form of risk to a baby.”. However, few customers are fortunate enough to have that insight.
50 
Let's personalize your content