• WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [2009, Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
    But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 13, 2010
    [2009, Salesforce.com] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
    Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up. Followers Simple template. How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [2009, Salesforce.com] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. Costs are being cut with as-a-service applications such as Salesforce.com. Followers Simple template. Do White Papers Still Engage?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [2009, Salesforce.com] Genoo Aims to Shake Up Marketing Automation Market
    The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Note: this post was originally published on the WebMarketCentral blog in September 2009.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 22, 2009
    [2009, Salesforce.com] SalesFusion Combines Online and Offline Marketing with CRM
    But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009.
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 21, 2009
    [2009, Salesforce.com] Genoo Aims to Shake Up Marketing Automation Space
    The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 1, 2009
    [2009, Salesforce.com] Net-Results Simplifies Demand Generation for Small Business
    Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 23, 2009
    [2009, Salesforce.com] Not Ready for Marketing Automation. Now What?
    InsideView provides better intelligence about prospects, right from within Salesforce.com. email tools, sales reps can quickly send an optimized email to a prospect by selecting a template that is automatically filled with the prospect’s data. Salesforce.com). Read on… Increase the Number of Leads. And so on.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 21, 2009
    [2009, Salesforce.com] Jesubi Doubles Sales Prospecting Efficiency
    The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [2009, Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Registration is no longer required.)
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 14, 2009
    [2009, Salesforce.com] SiteCore Adds Analytics and Marketing To Web Content Management
    Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them. The integrated analytics should save considerable effort for marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 17, 2009
    [2009, Salesforce.com] Marqui Combines Content Management and Demand Generation
    To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. Emails are defined as activities within a campaign and assigned an execution schedule, email template, and target group.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [2009, Salesforce.com] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   To set up email templates, click Setup |Communication Templates | Email Templates. After July 2009, you can create Custom Fields on Campaign Member Records. and are grouped with the Sales Cloud enhancements.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 14, 2009
    [2009, Salesforce.com] LeadLife Mixes Advanced and Simple Features
    But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Consider LeadLife. My point exactly.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 5, 2009
    [2009, Salesforce.com] True Influence Opens a Window into Future Demand Generation
    In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. Most other vendors charge extra for a dedicated IP address if they make it available at all. - The system includes a resource library for both internal assets (templates, emails, Web forms, etc.)
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [2009, Salesforce.com] Act-On Software Does List-Based Demand Generation
    In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. This is more than many other products offer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 18, 2009
    [2009, Salesforce.com] Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
    I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. Partner management.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 16, 2009
    [2009, Salesforce.com] How to Compare Demand Generation Vendors: Choosing Summary Measures
    Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. This raises the issue of exactly what should be in the summary listings.