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WEBBIQUITY Review: Six Small Business CMS and Web Marketing Systems
| MONDAY, AUGUST 29, 2011
But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development.
TOM PISELLO Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
| WEDNESDAY, OCTOBER 13, 2010
Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up. Followers Simple template. How Do You Get Started in Content Marketing?
TOM PISELLO Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
| THURSDAY, OCTOBER 7, 2010
To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. Costs are being cut with as-a-service applications such as Salesforce.com. Followers Simple template. Do White Papers Still Engage?
LOOPFUSE WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
| TUESDAY, OCTOBER 5, 2010
You can still add your Customer ID to the settings page and instantly have the Tracking Beacon installed on your site without having to edit the template for your site. WordPress Plugin 2.0 October 5th, 2010 by Richard Murdock We released a WordPress plugin for LoopFuse back in late May. The basic purpose of the plugin remains the same.
LOOPFUSE 5 Things to Think about Before Hitting the Send Button « Loopfuse.
| TUESDAY, SEPTEMBER 21, 2010
So I take the time to incorporate the link into the overall design of my email template. 5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. Did I create content that is relevant to my target audience?
| TUESDAY, AUGUST 10, 2010
LOOPFUSE OneView Plugin for WordPress « Loopfuse Marketing Automation Blog.
| FRIDAY, MAY 28, 2010
The LoopFuse OneView plug-in for WordPress allows you to quickly instrument your website to take full advantage of OneView without having to edit the template directly. They find that WordPress sites are flexible and powerful enough to serve their business needs at the right cost. This makes instrumentation much faster and easier.
WEBBIQUITY Genoo Aims to Shake Up Marketing Automation Market
| SUNDAY, FEBRUARY 14, 2010
The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Note: this post was originally published on the WebMarketCentral blog in September 2009.
CUSTOMER EXPERIENCE MATRIX SalesFusion Combines Online and Offline Marketing with CRM
| THURSDAY, OCTOBER 22, 2009
But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009.
WEBMARKETCENTRAL Genoo Aims to Shake Up Marketing Automation Space
| MONDAY, SEPTEMBER 21, 2009
The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. per 1,000 emails sent. per month.
CUSTOMER EXPERIENCE MATRIX Net-Results Simplifies Demand Generation for Small Business
| TUESDAY, SEPTEMBER 1, 2009
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
MARKETING GENIUS BLOG Not Ready for Marketing Automation. Now What?
| THURSDAY, JULY 23, 2009
InsideView provides better intelligence about prospects, right from within Salesforce.com. email tools, sales reps can quickly send an optimized email to a prospect by selecting a template that is automatically filled with the prospect’s data. Salesforce.com). Read on… Increase the Number of Leads. And so on.
- Jesubi Doubles Sales Prospecting Efficiency
The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.
- Active Conversion Offers Strong Lead Management and Leaves Out the Rest
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Registration is no longer required.)
- SiteCore Adds Analytics and Marketing To Web Content Management
Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them. The integrated analytics should save considerable effort for marketers.
CUSTOMER EXPERIENCE MATRIX Marqui Combines Content Management and Demand Generation
| WEDNESDAY, JUNE 17, 2009
To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. Emails are defined as activities within a campaign and assigned an execution schedule, email template, and target group.
MODERN B2B MARKETING Marketing Features in Salesforce Summer 09
| FRIDAY, JUNE 12, 2009
There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. To set up email templates, click Setup |Communication Templates | Email Templates. After July 2009, you can create Custom Fields on Campaign Member Records. and are grouped with the Sales Cloud enhancements.
CUSTOMER EXPERIENCE MATRIX LeadLife Mixes Advanced and Simple Features
| TUESDAY, APRIL 14, 2009
But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Consider LeadLife. My point exactly. in layers.
- True Influence Opens a Window into Future Demand Generation
In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) True Influence has existing integrations with Salesforce.com and SugarCRM. True Influence illustrates this nicely.
CUSTOMER EXPERIENCE MATRIX Act-On Software Does List-Based Demand Generation
| WEDNESDAY, MARCH 25, 2009
In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. I’ll come back to the database later. It’s pretty limited.
CUSTOMER EXPERIENCE MATRIX Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
| WEDNESDAY, MARCH 18, 2009
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. ROI reporting.
CUSTOMER EXPERIENCE MATRIX How to Compare Demand Generation Vendors: Choosing Summary Measures
| MONDAY, FEBRUARY 16, 2009
Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. This raises the issue of exactly what should be in the summary listings.
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