WebMarketCentral

DECEMBER 3, 2009

The goal, as she states it, should be rather on "maximizing lead volume at an acceptable (profitable) cost/lead." 9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

DECEMBER 28, 2009

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that "Twitter made exactly $0 from those Dell sales, something that will very likely change."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In On the b2b side, most campaigns are aimed at generating leads rather than instant sales. Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 22, 2009

I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. As Jacob writes, "Shocker huh? You know what else is funny?

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Slimmer majorities found it even "somewhat effective" at generating leads or increasing sales. Here's some research on how to do that. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. Could it be a blue sales funnel with blobs in it? Sticking with the music theme for a bit, consider how graphic designers have had to adapt as the 12-inch LP jacket gave way to the 5-inch CD cover, and finally to the tiny icon that shows up on an iPod. Mysterious.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20