The Marketing Book Podcast: “The Growth Leader” by Scott Edinger
The Forward Observer
DECEMBER 8, 2023
Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Baitch (1995) Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V.
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