ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Said differently: Are you sticking your head in the sand, or are you innovating?

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

SEPTEMBER 21, 2010

First, for discussion’s sake, let’s quickly define the difference between lead generation and lead management: Lead Generation is creating responses that go into the top of the sales/lead funnel. Lead Management is the process of managing leads through every stage of the sales/lead funnel through 6 integrated processes i.e

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

ANNUITAS

JANUARY 10, 2011

2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments. What can marketers do to change these trends? First of all, stop doing the same old thing.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

DECEMBER 21, 2010

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Organizations who want to improve the return on their marketing and sales investments need to first identify their ideal buyer profile. This is more than just time to sale.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100