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Square 2 Has Been Acquired by Sales Empowerment Group (SEG)

Square 2 Marketing

CHICAGO and PHILADELPHIA – Chicago-based Sales Empowerment Group (SEG) , a highly recognized outsourced sales and marketing consulting firm, has acquired Philadelphia-based Square 2 Marketing, a highly innovative and nationally recognized marketing services agency.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Baitch (1995) Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V.

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer. You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.

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Why Coachability Is Key to Sales Success

Hubspot

The same is true in sales. An uncoachable sales team is easy to spot — they lack direction, motivation, and cohesion. But when sales reps embrace coaching, they invest in their success — and the success of their entire team. Yet, coaching is necessary for professional growth — especially if you're in a sales role.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Said differently: Are you sticking your head in the sand, or are you innovating?

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

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Best Marketing Strategy Insights of 2009

Webbiquity

Can you fire your sales force? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.