• B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009, Sales] 10 Ways to Optimize Your Lead Conversion Rate
    'Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Sales people often struggle with developing nurturing content without support.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009, Sales] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    The Pure Food and Drug Act forbade, and I quote , “the manufacture, sale, or transportation of adulterated or misbranded or poisonous or deleterious foods, drugs or medicines, and liquors.” sales reps recommending drugs to doctors, or drug companies funding continuing education programs). 2009: FDA 2.0. Reminder Ads.
  • AVITAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [2009, Sales] ralph lauren for womens paul fergus
    'In accordance with S McBride,Christian Louboutin sale uk Bacardi Limited president and CEO, are very excited to welcome Rafa for the Bacardi family as our new Global Social Responsibility Ambassador. a public company for auction on TSX Venture, since May 2009, at the same time the principle Financial Officer of EG since August 2003.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2009, Sales] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. We paid them with store credits to write detailed reviews posted on the sales page of each book they reviewed. Below are some of our favorite stories. Rand Fishkin.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2009, Sales] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Reason #5: Accelerated Sales Cycle. When you can’t measure and quantify the consumption of your content, it’s challenging for both Marketing and Sales to decipher clues on the sales readiness of prospects.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [2009, Sales] Insights from the B2B Barometer
    Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  Guess what it was five years ago in Q2 2009?  Second, direct sales and telemarketing are ‘all-or-nothing’ channels.  B2B marketing budgets at an all-time high.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [2009, Sales] 6 Principles of Influence Within Your Inbound Marketing
    Cialdini (2009). More or less, the principles are six impactful areas to leverage during a brand’s marketing and sales processes. In this blog, I’d like to share how inbound marketing methodology can allow you to use these six principles to increase sales and assist towards developing the growth of your company. Weekend Sale!
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009, Sales] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. Increase sales transactions. 'In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. What, are you crazy, Paul? Maybe I am, but hear me out. All the time.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [2009, Sales] The B2B Funnel is Now a Sieve
    wrote about it in my book, eMarketing Strategies for the Complex Sale , in 2009. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. The other is a conflict of personas. The Point.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [2009, Sales] What is Video Seeding and Does Your Brand Need it?
    Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. This campaign created brand awareness towards their market of 16-24 year olds and led to 50,000 sales leads. 'You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. Not bad right?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Sales] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Sales & Marketing Alignment.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Sales] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Sales & Marketing Alignment.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [2009, Sales] How Manchester United Revolutionized Sports Marketing
    Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. According to a controversial poll commissioned by the team, 650 million people worldwide say they support the team. Have a Backstory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2009, Sales] Klout Founder says Lithium deal will propel new development
    After that first sale, I really had visions of being a millionaire in a few months,” he said. In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product.  This is early 2009 and the economy was terrifying. 'The genesis of Klout circa 2008. Schaefer: Are you exhausted right now? Connections. 
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [2009, Sales] The Death of Salesmen, Really
    This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. The call got me thinking about how the sales function – as we knew it – is dead. The sales man called and said something like, “You mentioned your client, and I have some ideas for them.”
  • SYNECORE  |  SATURDAY, FEBRUARY 22, 2014
    [2009, Sales] 7 Social Mobile Apps Marketers Should Know About
    Founded in 2009 by Ukrainian Jan Koum and American Brian Acton, the text messaging utility has reached 450 million monthly users in just four years of existence- faster than any other company in history to do so. large portion of this revenue came from the sale of “stickers,” the latest app monetization craze. We shall see about that.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [2009, Sales] 2013 Marketing Survey Results: What Worked Best?
    Email remains a preferred form of outreach and driver of sales. Of those surveyed between September and December, 52% said that email fueled their sales pipeline directly (with events and tradeshows not far behind), and 66% looked forward to staging new email campaigns in the coming year. Clearly, marketers are investing in what works.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [2009, Sales] REVTalks Smashes the Executive Knowledge Gap
    Live Talk: Join us at REVTalks’ for “ Look, Up in the Sky… It’s a… Sales Superhero! Description: Josiane Feigon , a pioneer of the Sales 2.0 movement, and author of the new book Smart Sales Manager, is one of 36 speakers who will present at REVTalks. Filmed at the 2009 TED Conference in Oxford.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [2009, Sales] 10 MORE of the Most Remarkable Marketing Campaigns in History
    Milk sales grew by 13.5 All in all, 66 commercials were produced between May 2006 and October 2009, and each one delivered an on-point message that helped bolster Apple''s reputation in a big way. By reinventing the campaign in 1988 with this slogan, Nike saw an increase in sales over the next decade -- from $800 million to $9.2
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 12, 2014
    [2009, Sales] Guest Lecturer @MNBurgess to Discuss “Branding From the Inside Out” at Centenary College #NJ
    It has been a great honor over the years to work with Centenary College, who in 2009 awarded me the Joel A. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. at the Sitnik Theatre in the David and Carol Lackland Center. This event is free and open to the public. It’s the ultimate win/win.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [2009, Sales] Who’s an Expert, and Why Experts Write Ebooks
    Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Who, exactly, is an expert? Who qualifies? Source: R.R. Bowker.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009, Sales] 20 LinkedIn Groups Every Marketer Should Join
    4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. Sales. 8) Sales Best Practices. Created: April 1, 2009. Dubois.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [2009, Sales] 6 Ways to Make Your Marketing to Tradesmen More Effective
    wrote this post in 2009 and it still holds true today. And don’t forget to bring the sales team up-to-speed as to what you’re doing. The quality of your sales leads is far more important. 'Today we have so many options to reach our targeted audiences. Below are six ways you can make your marketing to tradesmen more effective: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [2009, Sales] Gainsight Gives Customer Success Managers a Database of Their Own
    but Gainsight actually means something concrete: it helps customer success managers identify churn risks and sales opportunities among their clients. As Gainsight sees it, this makes them the post-sales analogue to marketing automation systems (which manage acquisition) and CRM systems (which manage sales)*.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [2009, Sales] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’ Be helpful.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [2009, Sales] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    Donations From Pink Beer Sales. The proceeds of the garment sales will go to "nonprofit organizations dedicated to raising breast cancer awareness and providing greater access to breast cancer screening and support services.". 'As you may know, October is National Breast Cancer Awareness Month. 4) Free Will Brewing Co.: nonprofit
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [2009, Sales] 3 Ways Your Website Is Chasing Customers Away
    61% of consumers said that a telephone number to call customer service or sales was among the top five things they want to see on a company’s website. IMshopping and Harris Interactive Survey (August 2009). 'In the age of the Internet, more customers than ever are looking online as they begin seeking a service or product. Too sparse?
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [2009, Sales] Top 10 Tips for Marketing Automation success (1)
    And increasingly, to keep an eye on existing customers'' activities to make the most of every repeat sales opportunity. Start capturing behavioural, online, and sales data. of all sales are lost because content is poor source: KissMetrics 2011. Work with your sales teams and other stakeholders throughout the process.
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [2009, Sales] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. Every piece of online content, and many of the commercials all point viewers towards DVD sales or episode downloads. Audience engagement and interaction . Create paying customers.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [2009, Sales] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    Every company of 250 employees or more needs a best practices sales lead generation program. That’s the only way to fill sales funnels with qualified sales leads and deliver on revenue goals. To reach Find New Customers, please send an email to sales at findnewcustomers.com. But that begs a question. Tons of those.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [2009, Sales] How to Create Marketing That's Actually Helpful [Printable Checklist]
    The foreword to Youtility contains a business success story written by Marcus Sheridan, a marketing consultant known as “ The Sales Lion ,” and co-owner of a pool company in Virginia called River Pools and Spas (who also happens to be a HubSpot customer). Except, of course, you don’t charge.) Here’s what it looks like. How’s that for helpful?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 23, 2013
    [2009, Sales] Industrial Marketing, Lead Generation and Sales: It’s Complicated
    'Remember this rom-com from 2009? Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. hit movie for sure. Sometimes I feel the same way [.].
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [2009, Sales] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [2009, Sales] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    'Online content in the sales and marketing industries is dynamic and constantly changing. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. B2B Buyers: Traits by Generation [Infographic]. Via MarketingProfs. Via HubSpot.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009, Sales] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    Connecting the Dots Between Content and Sales. We’re joking, of course, but IDG Enterprise’s report is among the best researches on how content marketing should fit into the sales cycle, and what you can do to write for the right consumer. Minneosota’s professional football team, The Vikings, faced a unique challenge in 2009.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [2009, Sales] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    'Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. As long as there have been marketing and sales departments, there has been tension between the two. Sales may describe marketing as " arts and crafts ," " academics " and " irrelevant."
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [2009, Sales] Why Marketing Made Simple TV beats the pants off Find New Customers
    'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity, Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [2009, Sales] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. Supported channels include email, Web, social, mobile, call center, point of sale, and SMS. 'As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. offer arbitration (i.e.,
  • MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    [2009, Sales] The 9 Immutable Laws of Social Marketing
    Create engagement that leads to two-way conversations and sales. In November 2009, Fresh Diet had a Facebook presence of…almost zilch. 'Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. How do you use it to generate heat as well?
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [2009, Sales] 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
    whatsnextdc @ timwasher : With video you’re trying to engage with an audience, bring people to your community not make a direct sale. More than 50% of sales are online or digitally influenced. whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. Went to Rwanda.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [2009, Sales] B2B Marketers Should Take Another Look at E-Commerce
    Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site.  Today, Xiameter represents 40% of Dow Corning’s $6 billion in sales. Same for high-volume, repetitive-sales product categories, like replacement parts or warranty renewals. 'Photo credit: Wikipedia.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009, Sales] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. Read on to understand why.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [2009, Sales] Here is my fervent hope. That what does not kill you, makes you stronger
    Self Education dealing with adversity Find New Customers Notre Dame football sales lead generation 'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. ” We were pounded by a much better team.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [2009, Sales] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process  like the SCORE b2b demand generation program. Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia. R - Revenue.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 12, 2013
    [2009, Sales] Why Sales Leaders Should Wave the Flag for Sales Lead Generation
    'Buffer BtoB demand generation (sales lead generation) is the process of earning the trust of prospective customers over time and being the trusted partner when they are ready to buy. In simple terms, those are sales-ready leads. Here’s why your Vice President of Sales needs to champion this program. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 11, 2013
    [2009, Sales] Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly)
    Jeff is an award-winning marketing expert who has been helping companies (except the state of Georgia) since 2009 to create and deploy programs to help sales close more deals. You can contact Jeff at 516-456-8218 or by sending an email to sales at findnewcustomers.com. 'Buffer. Embracing peer engagement. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [2009, Sales] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    'Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” Thanks to President Dave Munn for inviting Jeff Ogden of the sales lead generation company Find New Customer s to the event. Photo below.).
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 8, 2013
    [2009, Sales] The Awesome Power of Story in BtoB Sales Lead Generation
    'Buffer Sales Lead Generation is powered by great stories. You need to be very patient to get your sales lead generation to work optimally. So if you want results from your sales lead generation programs, tell a story. Every Sunday night, my family is glued to the TV to watch The Walking Dead. Let me share it. Patience works.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [2009, Sales] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. Go though your sales lead management steps and determine where you are with you data, lead planning, metrics, etc. Figure out (with sales ) the definitions of each buying cycle. What should your revenue improvement priorities be? Carlos Hildago.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [2009, Sales] Why You Might Want to Be More Negative in Your Marketing
    This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Ever wake up on the wrong side of the bed? Of course you have.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [2009, Sales] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    They’re under a great deal of pressure to deliver fewer high quality leads for sales (The #1 problem vexing sales everywhere is the lack of quality sales leads.) In fact, the data shows that sales sells more when given FEWER higher quality leads. So what are the foundation steps that need to be done? Goal Setting.
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [2009, Sales] How to Use Video Marketing To Get More Sales and Increase ROI
    Let’s talk sales and how video marketing can work for your brand or organization. consult with companies regarding their Marketing and Sales efforts on a weekly basis. Anyone in sales knows that people buy from people they know and trust. How Video Marketing Impacts Sales. Internet Retailer, December 2009).
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [2009, Sales] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    This is why the best sales lead generation companies (such as Find New Customers) have a documented demand generation like the SCORE demand generation program. Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009. Hire a process too! Fill out a form and send in your resume.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [2009, Sales] The Past And Future Of sCRM In Prospecting And Selling
    Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Go in with a generous spirit -- if your goal is to help people succeed, sales will follow. By stepping into the conversation, you can form a solid footing earlier in the sales process. Or your computer.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 15, 2013
    [2009, Sales] The Power of Servant Leadership – Good Advice for CEOs
    Jeff Ogden’s an award-winning BtoB marketing expert and President of the sales lead generation firm Find New Customers, which has been helping companies with demand generation since 2009. Self Education management-best-practices sales lead generation Servant Leadership He was suspicious of those focused on leading first.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [2009, Sales] Retarget Your Way to Greater Sales
    The chance to make an online sale is not a one shot deal. Ways Retargeting Can Help Your B2B Company Increase Sales. Now that you know what retargeting is, let us highlight ways it can increase your sales: Lead Generation : Retargeting is an excellent lead generation tool because it keeps bringing businesses back to your site.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [2009, Sales] Happy Birthday, sales lead generation company Find New Customers – belatedly
    'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We also have a lot of great content on BtoB marketing, lead nurturing, lead scoring, and more on sales lead generation  - all of which can be found at www.findnewcustomers.com. Email us – sales at findnewcustomers.com.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [2009, Sales] Is Thought Leadership The Future of Marketing?
    Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search.
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [2009, Sales] Q&A with Mark Fidelman, Author of Socialized!
    For instance, in 2009 there was a story about how Dell generated $6.5 million in sales via Twitter. Their sales went up dramatically as a result of that video. In your book, you talk about how companies need to learn to manage "Darwin's Funnel"–or a sales and marketing funnel with a social wrapper.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [2009, Sales] What is the Difference Between Thought Leadership and Content Marketing?
    In a post from 2009,  Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. My Thoughts.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [2009, Sales] Why Case Studies Work in B2B Sales
    But if prospects are ignoring sales reps as much as they can in favor of readily available customer testimonials on social media, we think it’s time for the case study to make a comeback. Case studies give buyers a way to promote a message from a customer to a potential buyer, and offer what we think is an invaluable sales pitch.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [2009, Sales] The Future of Marketing: Is The Science of Marketing Taking Over?
    started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. joined SAP as Head of North America Marketing in 2009. Essentially we are transitioning from helping our sales organization sell to helping people buy from SAP. What influenced you? Strategy
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [2009, Sales] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009. Here, take a look at this visualization explaining how to map marketing offers to each stage in the sales cycle: Now, go read this blog post that explains it. If you haven't read it yet, I highly recommend you do. You can view it here.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [2009, Sales] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [2009, Sales] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    You must have a solid understanding that as a social media professional, you must collaborate with various other departments (including but not limited to sales, IT, legal, HR, R&D) to share, innovate, and improve business. Social media marketing know how is quickly becoming a must-have skill for marketing professionals. Your competitors?
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009, Sales] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Decreased sales and marketing spend, for one. Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). re·mark·able. Enjoy! The OMFG! BOO-YA!
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [2009, Sales] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
    If you're building up your social media presence, isn't one of your main goals to drive people back to your website so they can read your content, learn more about you, and you can effectively push them further down the sales and marketing funnel? to the length of your sales cycle, which should impact how long you spread out your email sends.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [2009, Sales] Nine Expert Marketing Strategy Guides
    In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Who are (really) your best customers? Why do they (really) buy from you? by CNN. Who is Your Ideal Client?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [2009, Sales] Building Content Marketing Strategy – 10 Steps
    By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. In 2009 most companies where trying to figure out where to start with social media. By Gerardo Dada. Not that it is not useful or powerful, on the contrary. Be personal.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009, Sales] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. companies have integrated social media with their customer service, sales, or product development processes. years) and sales (3.4
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [2009, Sales] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Now, with over 30,000 users turning their Twitter feeds, Facebook and LinkedIn posts into qualified sales leads, MarketMeSuite’s is all about social media engagement. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. RebelMouse https://www.rebelmouse.com. Part 2).
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [2009, Sales] 10 New Websites to Add to Your Social Media Blog List in 2013
    Each user of a map travels a different path to growth, so this blog will provide multiple customized routes to generating more business, sales, leads, or visitors for different types of Web sites and businesses. Marcus Sheridan: The Sales Lion. Enjoy! Augie Ray: Experience: The Blog. Definitely not a “visual” blog. Heidi Cohen.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [2009, Sales] What's the Deal With This Whole 'Context Marketing' Thing?
    Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [2009, Sales] 16 Slides On The Future Of Digital
    16 Slides On The Future of Digital Recap: While sales of PCs continue to increase, there has been unprecedented growth in the sales of smartphones and tablets in the last 2-5 years. But after a dip in 2009, Total TV advertising revenue is up and looks healthy. So the future is mobile. But digital content is exploding. Strategy
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [2009, Sales] Study: B-to-B Marketers Lagging With Social Media
    Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Advertising/Sales. Sales/Business Development. Web Designer, Sales/Mktg - Md. Sales Executive - New Jersey. -->. Sales Meeting. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. folio. Title.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [2009, Sales] The Big Content Marketing Fail: How Much Content Do You Need?
    In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. However, everyone overlooked content. Hurray.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 9, 2012
    [2009, Sales] The Social Media MBA: Part 10: Translating Business Objectives into Social Media Objectives
    Most readers would choose to utilize social media to ‘increase sales’ armed only with an arsenal of tactics such as start a contest on Facebook, develop a blog with postings weekly; set up related Twitter feed.  These actions in and of themselves are fine and could very well increase sales. This is often the case for many businesses. 
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    [2009, Sales] B2B and the tourism industry: Why mobile is key to successful digital strategy
    perfect area to score leads and sales that B2B companies revising their digital strategy cannot afford to ignore. Here I cover one of the most important and fastest growing aspects of every forward thinking digital strategy in 2012: the mobile factor. These are increasingly going to be mobile. billion by 2014. Let us know in the comments.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [2009, Sales] Top 10 Tips for Marketing Automation success
    And increasingly, to keep an eye on existing customers'' activities to make the most of every repeat sales opportunity. Start capturing behavioural, online, and sales data. of all sales are lost because content is poor source: KissMetrics 2011. Work with your sales teams and other stakeholders throughout the process.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [2009, Sales] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Stay Tuned
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 10, 2012
    [2009, Sales] The Ultimate List of The Best WordPress eCommerce Plugins
    It also allows you to view basic statistics and download your sales data for your convenience. It allows to keep an eye at incoming sales and reviews, stock levels, general store performance and statistics from the WordPress dashboard. Last updated: May, 2009. Last updated: August, 2009. Last updated: November, 2009.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 9, 2012
    [2009, Sales] Should You Run a Social Media Contest?
    remembered that it was on Twitter back in 2009, and we had to tweet using a hashtag in order to win a Macbook. Top 7 Reasons Savvy Real Estate Pros Are Using Social Media How to Use Video for Social Media in B2B Sales. Concerned about what type of ROI you’ll receive from a social media contest? Here is a personal experience.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [2009, Sales] The Social Media MBA: Part 9: Traditional Marketing and Technology Driving Social
    CRM was now being used as a way to increase sales passively as well as through active improvement of customer service.  Jessica teaches both undergraduate and graduate level courses in Marketing, including Social Media, and has 16 years of field experience in business and marketing before starting her teaching career in 2009.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [2009, Sales] PowerViews with Dave Munn: The Transformed Marketing Organization
    Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Marketing Sales Alignment: The Benefits of a More Active Role for Marketing. New marketing channels. Social media integration.
  • E-QUIP  |  FRIDAY, SEPTEMBER 21, 2012
    [2009, Sales] E-Quip Blog: The Leader's Leverage
    Providing Value in Sales When You're Not the Exper. ► 2009. Friday, September 21, 2012. The Leaders Leverage. Using a lever and properly placed fulcrum, you can lift an object that would be impossible to move by your own direct effort. This is an apt metaphor for leadership. How do you meld them into an effective team? 38 PM.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [2009, Sales] 2012 #Nifty50 Top Men in Technology on Twitter
    Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. GoldMine is one of the best-selling CRM products that helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market.
  • E-QUIP  |  FRIDAY, SEPTEMBER 14, 2012
    [2009, Sales] E-Quip Blog: Connecting with the Community: First Build Trust
    Providing Value in Sales When You're Not the Exper. ► 2009. Friday, September 14, 2012. Connecting with the Community: First Build Trust. Engineering, architectural, and environmental projects often require community acceptance to be ultimately successful. You cannot persuade someone who doesnt trust you. Competency. Candor.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [2009, Sales] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage.
  • E-QUIP  |  MONDAY, SEPTEMBER 10, 2012
    [2009, Sales] E-Quip Blog: Are Your Proposals User Friendly?
    Providing Value in Sales When You're Not the Exper. ► 2009. Monday, September 10, 2012. Are Your Proposals User Friendly? recently reviewed an important proposal for one of my engineering firm clients. Ive certainly seen many proposals of similar scope that were far less efficient. But was this one efficient enough? 04 PM.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 7, 2012
    [2009, Sales] The Secret to Skyrocketing Sales by Turning Content into An Asset
    When these multiple entities team up to create content that resonates with customers, sales and profits can grow exponentially. As Drew emphasizes, brandscaping isn't about vague notions of building awareness but about driving sales consistently over time. Book Review--Brandscaping: Unleashing the Power of Partnerships. Is that good?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 6, 2012
    [2009, Sales] The Social Media MBA: Part 8: Social Media, Customer Service, and Branding
    Customers interact with sales staff, customer service, web pages, email, and even through social media.  Jessica teaches both undergraduate and graduate level courses in Marketing, including Social Media, and has 16 years of field experience in business and marketing before starting her teaching career in 2009.
  • E-QUIP  |  TUESDAY, SEPTEMBER 4, 2012
    [2009, Sales] E-Quip Blog: Providing Value in Sales When You're Not the Expert
    Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. How do they avoid wasting the clients time with the usual drivel that consumes traditional sales calls? How could I bring an entree to every sales call? ► 2009. Posted by.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [2009, Sales] Attack of the Customers: The Pampers Dry Max Crisis
    So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. It’s due to be published this fall. In fact, Shah’s suspicions were correct.
  • E-QUIP  |  MONDAY, AUGUST 27, 2012
    [2009, Sales] E-Quip Blog: The Project Manager as Team Leader
    Managing the Sales Funnel: Updated. ► 2009. Monday, August 27, 2012. The Project Manager as Team Leader. Most projects require a team approach. Therein lies both a tremendous opportunity and a substantial challenge. The upside of the team approach is undeniable. Let me suggest the following: Provide clear direction to the team.
  • E-QUIP  |  MONDAY, AUGUST 20, 2012
    [2009, Sales] E-Quip Blog: Cold Calling or Offering Value?
    Of course, theres a well-rehearsed sales pitch, and usually pressure to make a quick decision. In our business, obviously, were not trying to make a sale over the phone, only to make an appointment. Dont try to schedule a sales call without it! Sound better than the typical introductory sales call? ► 2009.
  • E-QUIP  |  TUESDAY, AUGUST 14, 2012
    [2009, Sales] E-Quip Blog: Is Solution Selling Dead?
    Harvard Business Review recently published an article bearing the provocative title " The End of Solution Sales." suspect that the purported death of solution selling has more to do with longer sales cycles and sellers showing up late to the game than clients no longer valuing our advice. Managing the Sales Funnel: Updated.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [2009, Sales] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    The number of people who abandon a site after waiting for it to load surged between 2009 and 2011, a study from  Web Performance Today. Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! And as you can imagine, that number is going up. Don’t have a panic attack.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 7, 2012
    [2009, Sales] The 20 Social Media Marketing MBA Questions to Ask: Are You Really Prepared?
    Social media for sales and operations cannot begin to be explained in one blog post.  Will sales and support have access to social accounts? 20 questions to help you find a successful direction with your social media marketing. Nor is it covered in one week of my intro to Social Media Marketing  course.  What new roles will be created?
  • E-QUIP  |  MONDAY, AUGUST 6, 2012
    [2009, Sales] E-Quip Blog: Managing the Sales Funnel: Updated
    Managing the Sales Funnel: Updated. Since that original post, my version of the Sales Funnel has evolved somewhat. Many view the Sales Funnel as merely a simple way to illustrate the sales process. From my perspective, there are four basic stages of the sales process: Stage 1: Prospecting. ► 2009.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [2009, Sales] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    The sales lead generation firm Find New Customers is finally changing marketing automation vendors. We used Genoo since FindNewCustomers.com was founded in 2009. However, time had come for the sales lead generation firm Find New Customers to move on. We are, in effect, changing horses. But no more. Thank you all. So we moved.
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