| | | 2009 + Sales | 2441 articles | -
MARKETING ACTION | THURSDAY, MAY 16, 2013 The 9 Immutable Laws of Social Marketing Create engagement that leads to two-way conversations and sales. In November 2009, Fresh Diet had a Facebook presence of…almost zilch. 'Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. How do you use it to generate heat as well? -
ENGAGE | TUESDAY, MAY 7, 2013 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One whatsnextdc @ timwasher : With video you’re trying to engage with an audience, bring people to your community not make a direct sale. More than 50% of sales are online or digitally influenced. whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. Went to Rwanda. -
Best in Class Marketers Drive Enhanced Customer Loyalty As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers -
BIZNOLOGY | MONDAY, APRIL 29, 2013 B2B Marketers Should Take Another Look at E-Commerce Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Today, Xiameter represents 40% of Dow Corning’s $6 billion in sales. Same for high-volume, repetitive-sales product categories, like replacement parts or warranty renewals. 'Photo credit: Wikipedia. -
BIZNOLOGY | MONDAY, APRIL 22, 2013 Enterprise Social Networking Platforms: Think Amazon, Not Facebook Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. Read on to understand why.
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FEARLESS COMPETITOR | THURSDAY, APRIL 18, 2013 Here is my fervent hope. That what does not kill you, makes you stronger Self Education dealing with adversity Find New Customers Notre Dame football sales lead generation 'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. ” We were pounded by a much better team. -
FEARLESS COMPETITOR | WEDNESDAY, APRIL 17, 2013 Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too! This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process like the SCORE b2b demand generation program. Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia. R - Revenue. -
FEARLESS COMPETITOR | FRIDAY, APRIL 12, 2013 Why Sales Leaders Should Wave the Flag for Sales Lead Generation 'Buffer BtoB demand generation (sales lead generation) is the process of earning the trust of prospective customers over time and being the trusted partner when they are ready to buy. In simple terms, those are sales-ready leads. Here’s why your Vice President of Sales needs to champion this program. What do you think? -
FEARLESS COMPETITOR | THURSDAY, APRIL 11, 2013 Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly) Jeff is an award-winning marketing expert who has been helping companies (except the state of Georgia) since 2009 to create and deploy programs to help sales close more deals. You can contact Jeff at 516-456-8218 or by sending an email to sales at findnewcustomers.com. 'Buffer. Embracing peer engagement. What do you think? -
FEARLESS COMPETITOR | WEDNESDAY, APRIL 10, 2013 Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC 'Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” Thanks to President Dave Munn for inviting Jeff Ogden of the sales lead generation company Find New Customer s to the event. Photo below.). -
FEARLESS COMPETITOR | MONDAY, APRIL 8, 2013 The Awesome Power of Story in BtoB Sales Lead Generation 'Buffer Sales Lead Generation is powered by great stories. You need to be very patient to get your sales lead generation to work optimally. So if you want results from your sales lead generation programs, tell a story. Every Sunday night, my family is glued to the TV to watch The Walking Dead. Let me share it. Patience works. -
FEARLESS COMPETITOR | SATURDAY, APRIL 6, 2013 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group 'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. Go though your sales lead management steps and determine where you are with you data, lead planning, metrics, etc. Figure out (with sales ) the definitions of each buying cycle. What should your revenue improvement priorities be? Carlos Hildago. -
HUBSPOT | WEDNESDAY, APRIL 3, 2013 Why You Might Want to Be More Negative in Your Marketing This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Ever wake up on the wrong side of the bed? Of course you have. -
FEARLESS COMPETITOR | TUESDAY, APRIL 2, 2013 Looking for best-practices BtoB demand generation? Start with fundamentals first! They’re under a great deal of pressure to deliver fewer high quality leads for sales (The #1 problem vexing sales everywhere is the lack of quality sales leads.) In fact, the data shows that sales sells more when given FEWER higher quality leads. So what are the foundation steps that need to be done? Goal Setting. -
SYNECORE | TUESDAY, APRIL 2, 2013 How to Use Video Marketing To Get More Sales and Increase ROI Let’s talk sales and how video marketing can work for your brand or organization. consult with companies regarding their Marketing and Sales efforts on a weekly basis. Anyone in sales knows that people buy from people they know and trust. How Video Marketing Impacts Sales. Internet Retailer, December 2009). -
FEARLESS COMPETITOR | WEDNESDAY, MARCH 27, 2013 Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process! This is why the best sales lead generation companies (such as Find New Customers) have a documented demand generation like the SCORE demand generation program. Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009. Hire a process too! Fill out a form and send in your resume. - The Past And Future Of sCRM In Prospecting And Selling
Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Go in with a generous spirit -- if your goal is to help people succeed, sales will follow. By stepping into the conversation, you can form a solid footing earlier in the sales process. Or your computer. -
FEARLESS COMPETITOR | FRIDAY, MARCH 15, 2013 The Power of Servant Leadership – Good Advice for CEOs Jeff Ogden’s an award-winning BtoB marketing expert and President of the sales lead generation firm Find New Customers, which has been helping companies with demand generation since 2009. Self Education management-best-practices sales lead generation Servant Leadership He was suspicious of those focused on leading first. -
SALES INTELLIGENCE VIEW | TUESDAY, MARCH 5, 2013 Retarget Your Way to Greater Sales The chance to make an online sale is not a one shot deal. Ways Retargeting Can Help Your B2B Company Increase Sales. Now that you know what retargeting is, let us highlight ways it can increase your sales: Lead Generation : Retargeting is an excellent lead generation tool because it keeps bringing businesses back to your site. -
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013 Happy Birthday, sales lead generation company Find New Customers – belatedly 'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We also have a lot of great content on BtoB marketing, lead nurturing, lead scoring, and more on sales lead generation - all of which can be found at www.findnewcustomers.com. Email us – sales at findnewcustomers.com. -
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 21, 2013 Is Thought Leadership The Future of Marketing? Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and the future of search. -
MODERN B2B MARKETING | MONDAY, FEBRUARY 11, 2013 What is the Difference Between Thought Leadership and Content Marketing? In a post from 2009, Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. My Thoughts. -
SALES INTELLIGENCE VIEW | THURSDAY, FEBRUARY 7, 2013 Why Case Studies Work in B2B Sales But if prospects are ignoring sales reps as much as they can in favor of readily available customer testimonials on social media, we think it’s time for the case study to make a comeback. Case studies give buyers a way to promote a message from a customer to a potential buyer, and offer what we think is an invaluable sales pitch. -
B2B MARKETING INSIDER | THURSDAY, JANUARY 31, 2013 The Future of Marketing: Is The Science of Marketing Taking Over? started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. joined SAP as Head of North America Marketing in 2009. Essentially we are transitioning from helping our sales organization sell to helping people buy from SAP. What influenced you? Strategy -
HUBSPOT | MONDAY, JANUARY 28, 2013 8 Ways to Instantly Improve the Quality of Your Marketing Content If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009. Here, take a look at this visualization explaining how to map marketing offers to each stage in the sales cycle: Now, go read this blog post that explains it. If you haven't read it yet, I highly recommend you do. You can view it here. -
VIEWPOINT | TUESDAY, JANUARY 15, 2013 5 Critical Things to Consider When Evaluating Lead Generation Companies What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. -
HUBSPOT | THURSDAY, JANUARY 10, 2013 The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow] Decreased sales and marketing spend, for one. Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). re·mark·able. Enjoy! The OMFG! BOO-YA! -
HUBSPOT | WEDNESDAY, JANUARY 9, 2013 30 Careless Mistakes That Will Totally Muck Up Your Marketing If you're building up your social media presence, isn't one of your main goals to drive people back to your website so they can read your content, learn more about you, and you can effectively push them further down the sales and marketing funnel? to the length of your sales cycle, which should impact how long you spread out your email sends. -
WEBBIQUITY | WEDNESDAY, JANUARY 9, 2013 Nine Expert Marketing Strategy Guides In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Who are (really) your best customers? Why do they (really) buy from you? by CNN. Who is Your Ideal Client? -
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 2, 2013 Building Content Marketing Strategy – 10 Steps By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. In 2009 most companies where trying to figure out where to start with social media. By Gerardo Dada. Not that it is not useful or powerful, on the contrary. Be personal. -
WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. companies have integrated social media with their customer service, sales, or product development processes. years) and sales (3.4 -
HUBSPOT | TUESDAY, DECEMBER 4, 2012 What's the Deal With This Whole 'Context Marketing' Thing? Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. -
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 29, 2012 16 Slides On The Future Of Digital 16 Slides On The Future of Digital Recap: While sales of PCs continue to increase, there has been unprecedented growth in the sales of smartphones and tablets in the last 2-5 years. But after a dip in 2009, Total TV advertising revenue is up and looks healthy. So the future is mobile. But digital content is exploding. Strategy -
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 28, 2012 Study: B-to-B Marketers Lagging With Social Media Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Advertising/Sales. Sales/Business Development. Web Designer, Sales/Mktg - Md. Sales Executive - New Jersey. -->. Sales Meeting. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. folio. Title. -
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012 The Big Content Marketing Fail: How Much Content Do You Need? In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. However, everyone overlooked content. Hurray. -
INTEGRATED B2B | THURSDAY, NOVEMBER 1, 2012 B2B and the tourism industry: Why mobile is key to successful digital strategy perfect area to score leads and sales that B2B companies revising their digital strategy cannot afford to ignore. Here I cover one of the most important and fastest growing aspects of every forward thinking digital strategy in 2012: the mobile factor. These are increasingly going to be mobile. billion by 2014. Let us know in the comments. -
LEDGER BENNETT | SUNDAY, OCTOBER 21, 2012 Top 10 Tips for Marketing Automation success And increasingly, to keep an eye on existing customers'' activities to make the most of every repeat sales opportunity. Start capturing behavioural, online, and sales data. of all sales are lost because content is poor source: KissMetrics 2011. Work with your sales teams and other stakeholders throughout the process. -
VIEWPOINT | THURSDAY, OCTOBER 11, 2012 PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Stay Tuned -
WEBBIQUITY | WEDNESDAY, OCTOBER 10, 2012 The Ultimate List of The Best WordPress eCommerce Plugins It also allows you to view basic statistics and download your sales data for your convenience. It allows to keep an eye at incoming sales and reviews, stock levels, general store performance and statistics from the WordPress dashboard. Last updated: May, 2009. Last updated: August, 2009. Last updated: November, 2009. -
VIEWPOINT | THURSDAY, SEPTEMBER 27, 2012 PowerViews with Dave Munn: The Transformed Marketing Organization Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Marketing Sales Alignment: The Benefits of a More Active Role for Marketing. New marketing channels. Social media integration. -
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012 2012 #Nifty50 Top Men in Technology on Twitter Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. GoldMine is one of the best-selling CRM products that helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. -
TOMORROW PEOPLE | THURSDAY, SEPTEMBER 13, 2012 How NOT to Do Social Media - Three Disastrous Social Media C**k Ups The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. -
CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 7, 2012 The Secret to Skyrocketing Sales by Turning Content into An Asset When these multiple entities team up to create content that resonates with customers, sales and profits can grow exponentially. As Drew emphasizes, brandscaping isn't about vague notions of building awareness but about driving sales consistently over time. Book Review--Brandscaping: Unleashing the Power of Partnerships. Is that good? -
PAUL GILLIN | WEDNESDAY, AUGUST 29, 2012 Attack of the Customers: The Pampers Dry Max Crisis So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. It’s due to be published this fall. In fact, Shah’s suspicions were correct. -
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 12, 2012 Why Your Emails Have 5 Seconds to Load on Mobile [CHART] The number of people who abandon a site after waiting for it to load surged between 2009 and 2011, a study from Web Performance Today. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! And as you can imagine, that number is going up. Don’t have a panic attack. -
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 1, 2012 Good-Bye Genoo. Hello and nice to meet you, Act-On Software The sales lead generation firm Find New Customers is finally changing marketing automation vendors. We used Genoo since FindNewCustomers.com was founded in 2009. However, time had come for the sales lead generation firm Find New Customers to move on. We are, in effect, changing horses. But no more. Thank you all. So we moved. -
DELICIOUS B2BMARKETING | TUESDAY, JULY 31, 2012 Top Social Media Measurement and Tracking Tools Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Advertising/Sales. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Web Designer, Sales/Mktg - Md. Sales Executive - New Jersey. -->. --> Grab this swicki from eurekster.com. -->. Sales Meeting. -
THE ROI GUY | THURSDAY, JULY 19, 2012 Personalize, Challenge & Engage Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. You have two options 1. Receive a sure $800 that I am offering you 2. So why do most select the sure bet? You” wording works best. -
TRADESMEN INSIGHTS | TUESDAY, JULY 17, 2012 An Employer’s Back to School List productivity doubled from 2008 to 2009; then it doubled again in 2010 according to the Organization for Economic Cooperation and Development. The jobs that were cut in 2008 and 2009 tended to be the least skilled positions at any company, according to most press reports. To make more sales, they need to add talent, not just bodies. -
LEADER NETWORKS | TUESDAY, JULY 10, 2012 Insights Into The Social Mind The New Symbiosis of Professional Networks The findings and predictions from our most notable study, the New Symbiosis of Professional Networks research conducted three years ago, (2009), identified what we called a Social Media Peer Group, (SMPG) this is essentially a Web 2.0 We are returning to the “apple cart” of yesteryear. -
FEARLESS COMPETITOR | SATURDAY, JUNE 30, 2012 What if LOWERING Quotas Improved Sales Results? Telling CEO’s and VPs of Sales that they are wrong is fun.). The world of sales is ugly today. Less than 50% of salespeople make quota today, as per the article “ 9 Reasons Why 50% of Salespeople Don’t Make Quota ” at the New Sales Economy Blog. In Jim’s analogy, the high jump bar was sales quotas. -
WEBBIQUITY | THURSDAY, JUNE 28, 2012 Is your website a top performer — or a black hole for sales and marketing? Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Guest post by Lisa Cramer. About the Author. -
FEARLESS COMPETITOR | SUNDAY, JUNE 17, 2012 “How can we create a lot of great marketing content, really fast?” Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled: The Rule of 5 for B2B Content Development. Happy Father’s Day. Mike Volpe. Marketing -
FUNNEL FOCUS | TUESDAY, JUNE 12, 2012 A Match Made in the Cloud! Effective May 31, 2012, Manticore Technology and Sales Engine merged to form a new company that will operate as Sales Engine International! News and Product Development b2b marketing Manticore marketing Marketing Automation Marketing Automation Solutions marketing strategies sales engineHave you heard our BIG NEWS ? -
FUNNEL FOCUS | TUESDAY, JUNE 12, 2012 A Match Made in the Cloud! Effective May 31, 2012, Manticore Technology and Sales Engine merged to form a new company that will operate as Sales Engine International! News and Product Development b2b marketing Manticore marketing Marketing Automation Marketing Automation Solutions marketing strategies sales engineHave you heard our BIG NEWS ? -
CHRIS KOCH | TUESDAY, MAY 15, 2012 Why salespeople should sell ideas: an FAQ That was in 2009. Sales and marketing need to work together to develop an idea network —a group of internal and external SMEs that can help develop and vet new ideas and put them into the hands of salespeople. Sales and marketing need to work together to figure that out. think they need to be convinced. It is an additional tool. - Growing Revenue: Not Always As Simple As It Seems
One of my areas of responsibility is revenue growth and while this is not new to me as I have been in sales my entire career, striving for double digit growth quarter over quarter in a services business can be a pretty tall order. We have done quite well and have emerged from the 2009 downturn with double digit growth in 2010 and 2011. -
MODERN B2B MARKETING | FRIDAY, MAY 11, 2012 LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Organizations should be able to actually predict sales revenue based on their marketing pipeline, yet few take the time to develop this pipeline properly and therefore fail in forecasting. -
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 25, 2012 How Marketing Creates Real Value Budgets devoted to adherence have rocketed from an average of $400,000 in 2009 to $1.53 Cutting Edge, the market research firm Pharmalot’s Ed Silverman cites, reports that 25% of overall sales were diminished by poor patient adherence, while drugmakers can rescue 31% of revenue with tactics to increase adherence. -
B2B Email Benchmarks: Answers Vary Widely found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both. Signup.to -
HUBSPOT | THURSDAY, APRIL 12, 2012 How a Small VC's Commitment to Content Made a BIG Difference In 2009, we began executing our own inbound marketing strategy, which initially focused on a three vehicles for creating and disseminating relevant, unique, and value-added content : OpenView Labs : This site would be our content hub, aggregating the best ideas and insight from our own team and top industry experts. Sound familiar? -
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 4, 2012 Social Business Q&A: 10 Questions with Augie Ray The former was merely the act of transacting sales on the web while the latter was bringing the benefits of the web to every corner of the enterprise. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. Maybe it inspires, or perhaps it irritates. Readers, meet my friend Augie. -
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 25, 2012 How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! In late 2009, ECI implemented a new marketing automation program. They hammered out: A glossary to ensure everyone spoke the same sales and marketing language. Levy says. -
FEARLESS COMPETITOR | SATURDAY, MARCH 17, 2012 How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO] In 2009, they recruited Scott Monty to be their head of social media. Marketing lead-generation sales-challenges social mediaMashable did a great post on how Ford is using social media. I’m a big fan of Scott Monty and he’s featured in this video. How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]. - Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
Here’s a piece from 2009.) Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January. Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. Not that I'm bragging or anything.) -
B2B MARKETING TRACTION | TUESDAY, MARCH 13, 2012 How to Blog: What Do I Write About? encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Sales conversations and presentations – your salespeople are the front line to customer needs and wants. These stories can be very relevant and valuable for sales and for existing customers. -
AD YOUR COMMENT HERE | MONDAY, MARCH 5, 2012 Other Side Group at #SXSW – What is Entrepreneurship? #SXSW With decades of finance, media & entertainment experience that target consumer passion points, she links custom content and strategic branding to ignite distribution, sales and awareness. She has been responsible for triple digit increase within the companies she has worked for where she has played a leading role in the sales groups. -
HUBSPOT | MONDAY, FEBRUARY 27, 2012 20 Fresh Stats About the State of Inbound Marketing in 2012 This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012. 5) The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012. Lead Quality and Sales Statistics. Cost and Budget Statistics. -
BIZNOLOGY | WEDNESDAY, FEBRUARY 22, 2012 Holiday Spending Delivers Q4 Gifts to E-commerce Sellers Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas. Plus, Forester Research predicts that sales volume will increase to an amazing $279 billion by 2015. billion in online sales. -
WEBBIQUITY | TUESDAY, FEBRUARY 7, 2012 Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. hours. -
HUBSPOT | THURSDAY, FEBRUARY 2, 2012 27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data] They point out that annual revenue growth from 2009 to 2010 was 154%. Marketing and sales expenses increased $243 million in 2011, or 132% compared to 2010. Did you hear? You probably heard.just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Facebook Usage. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 1, 2012 10 Fast Facts About Facebook Between 2009 and 20120 revenue grew 154% and grew 88% between 2010 and 2011. In 2009 it was 98% and 2010 it was 95%.) Sales and marketing expense was up 132% this year for Facebook, costing $427 million. by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Here they are in all their glory. The Costs. -
FEARLESS COMPETITOR | MONDAY, JANUARY 30, 2012 Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011 Find New Customers “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden won an award for 50 Most Influential People in Sales Lead Management. great marketing strategy enables companies to rapidly grow revenue and market share. Jeff is most deserving of this award. -
Why are America’s fastest-growing companies killing their blogs? Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. For the first time in the five years that this research has been conducted, the use of blogging declined. But there is an element of mystery here. Is blogging dying? -
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 29, 2012 Chart: How Many Streaming Videos Do We Watch? compiled some of Nielsen’s reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites. That means that the average number of videos watched by each visitor is a whopping 137 per month on those sites (up from 81 in 2009). Chart: How Many Streaming Videos Do We Watch? -
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 25, 2012 B2B marketing and sales is still about people. Recently he sent me a copy of a report from 2009 loaded with interesting insight into the behavior of business buyers. B2B marketing and sales is still about people. Lead Handling and Nurturing Sales and Marketing B2B Marketing SalesPaul Mosenson, President of NuSpark Marketing, is a very handy colleague to have. -
WEBBIQUITY | TUESDAY, JANUARY 24, 2012 39 More (of the) Best Social Media Guides, Tips and Insights of 2011 Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. While certain aspects of social media have stabilized (e.g., How can an brand establish trust online? -
MARKETING LEADERSHIP COUNCIL | TUESDAY, JANUARY 10, 2012 The B2B Marketer of the Future Some of them take the easy route, proclaiming 2012 as the year of mobile marketing or the year of content marketing (uh, 2009 called, it wants its title back). Marketing will be able to accurately predict customers’ purchasing needs and stage of the buying process early on, before Sales reps’ conversations with customers. -
JUNTA 42 | THURSDAY, DECEMBER 8, 2011 Your 2012 Shopping List: Buying a Media Company (you heard me!) Back in 2009 , I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy. Then…in 2009. I’ve never met a publisher that wasn’t for sale, so it all depends on price. Back to the Future. -
NUSPARK | WEDNESDAY, NOVEMBER 30, 2011 It Might Be Time to Make Age One of Your Segmentation Criteria Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. The 2009 report (forgot to put it in the “to read” pile) points out that when it comes to gathering business information, executives fall into two categories: young and old. Not unlike what you do on laundry day. What to do? -
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 27, 2011 What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart] As you can see, there is a spike of activity in both 2009 and 2010 right around the end of the year. Great news, as this spike corresponds to exactly when sales reps are working hard to hit their numbers! Sign up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Not a chance! -
HUBSPOT | FRIDAY, NOVEMBER 25, 2011 26 Mind-Blowing Black Friday Statistics [Data] As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Some 34 percent of shoppers said they plan to shop on Black Friday, the day after Thanksgiving, up from 31 percent last year and 26 percent in 2009. Black Friday. -
WEBBIQUITY | MONDAY, NOVEMBER 21, 2011 Eight Factors to Consider When (Re)Launching a Business Blog According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization. Location. -
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 16, 2011 Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. As a marketing expert, Brian, what are you observing in B2B sales? Better alignment between sales and marketing. Most of our clients were forecasting like it was still 2009. That’s great to see. -
THE ROI GUY | MONDAY, NOVEMBER 14, 2011 SMB a New Year Bright Spot for IT Sales and Marketing? IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. There is more pressure than ever to improving customer relationships and competitive advantage via social, marketing, sales and service technology. -
INSIGHTIQ BLOG | TUESDAY, NOVEMBER 1, 2011 Keep the Lead: Key Web Trends for 2012 Ranked sixth on Nielsen's list of top online activities, videos have also seen a substantial year-over-year increase from 2009, and many companies have recognized this to some degree, but few have done much more than upload their commercials. With the final quarter of 2011 setting in, lofty corporate ambitions for the next year are in motion. -
MODERN B2B MARKETING | TUESDAY, NOVEMBER 1, 2011 Why B2B Companies Should Use Foursquare As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). 51% of companies permit access for business purposes only (up from 19% in 2009). Boost Sales Team Productivity. Build Your Brand. -
HUBSPOT | WEDNESDAY, OCTOBER 26, 2011 60 Inspirational Holiday Marketing Statistics 3) According to MasterCard Advisors Spending Pulse, there were six days during the holiday shopping season in 2010 that saw more than $1 billion in sales. 5) Super Saturday 2010 sales totaled $7.58 6) In 2010, retail sales reached their peak in the week leading up to Christmas day, and fell the next week. billion. 9) 57.7 13) 4.1% -
The Coming Revolution in Energy Sales “Oil companies need holes, not drills” - Old Sales & Marketing Saying. This post was written by former colleague Andrew Kent of the Sales Executive Council. On the contrary, leading utilities are already capitalizing on one of the biggest megatrends in Sales today: the need to make more money by selling less stuff. The U.S. -
B2B LEAD GENERATION BLOG | FRIDAY, OCTOBER 21, 2011 Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue While almost all respondents said they’re expert at lead generation: • 68 percent have not identified their sales and marketing funnels, no less optimized them. 61 percent send leads directly to sales. 20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 61 percent send leads directly to sales. -
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 20, 2011 New Research: 60% of B2B Decision Makers Use Social Media It was just a touch higher for senior decision makers at 16%, which was even with sales presentations for these senior leaders. According to the study, social media conversations are valued the most over sales meetings in Australia, Spain, Argentina, the UK and Japan. Social Network Use. Influence of Social Media. -
SALES CHALLENGER | WEDNESDAY, OCTOBER 19, 2011 Stop Stressing About Changing Customer Behaviors Despite the pull of the pool and the blackjack tables, I am currently sitting in the Grand Ballroom in the famous Bellagio hotel at the second annual Sales and Marketing Summit hosted by the Sales and Marketing Practice of the Corporate Executive Board. Greetings from sunny Las Vegas. No, that isn’t a typo – rats. Enter the rats. -
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 19, 2011 B2B Marketers – Relax! Despite the pull of the pool and the blackjack tables, I am currently sitting in the Grand Ballroom in the famous Bellagio hotel at the second annual Sales and Marketing Summit hosted by the Sales and Marketing Practice of the Corporate Executive Board. Cornerstones B2B Marketing Sales and Marketing ConferenceEnter the rats. -
LOOPFUSE | MONDAY, OCTOBER 17, 2011 Marketing Automation Blueprint - The Ultimate "How To" Guide joined a UK technology start-up as Marketing Manager in 2009 and was immediately tasked with increasing the number of high quality leads to our sales team by 500%. When I started at Opsview the sales team was very small. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. -
CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 10, 2011 Beanstalk Data Adds Service to the Marketing Automation Recipe It then modifies them and changes the thresholds that trigger actions such as sending a lead to sales. Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Thinking in those terms, Beanstalk Data is a tasty morsel. But clients aren't required to use Beanstalk services. -
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011 Digital Body Language and Economic Health [Chart] Intuitively, buyers increasing or decreasing their online activity could be a good indication of whether companies are increasing or decreasing their sales. In particular the gap between Q4 2008 to Q3 2009 was intriguing. by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. -
WRITING ON THE WEB | SUNDAY, OCTOBER 9, 2011 5 Content Marketing Questions: Get Readers to Take Action In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Note: One of the best systems for handling registrations and sales is KickStartCart. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. -
FEARLESS COMPETITOR | SATURDAY, OCTOBER 8, 2011 Thank you, Aplicor! For a brief moment in 2009, I headed marketing for a small Florida CRM software firm. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Find New Customers “property” was returned – 20 months after the fact. trusted and sold. refused. Thank you, Aplicor! . -
FEARLESS COMPETITOR | SATURDAY, OCTOBER 8, 2011 Should You Really Quit Your Day Job in a Down Economy? founded Find New Customers , the booming B2B Lead Generation company in 2009.). of the American workforce voluntarily left their jobs in 2009. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Is now the right time to quit your job and start a company? I did by the way. -
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011 The State of Lead Generation Today (with Jim Dickie of CSO Insights) Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, (6 out of 10 made quota in 2010) but 86% of companies are raising quotas in 2009. Sales turns to marketing for help. Sales leaders told CSO Insights their most important objective is Optimizing Lead Generation. 10% no one does it. | |