• ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [2009, Sales] Grande Guide to Lead Scoring
    Lead scoring is an objective ranking of one sales lead. and sales professionals identify where each prospect. and collaboration between marketing and sales teams. quality lead, sales and marketing can exchange better. feedback on the quality of leads being passed to sales. sit back and expect sales to call them.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [2009, Sales] Grande Guide to B2B Blogging
    your company’s sales and marketing efforts. Continual interaction is a key to shortening lengthy sales. The average B2B sales cycle can range from 117. solutions providers to “curb the sales messaging,”. is to drive the sale of products or brand awareness. They work in much shorter sales cycles where. chaos.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [2009, Sales] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [2009, Sales] The Sequel Paradox, in 11 Charts
    There are two big problems with using ticket sales as proxy for quality, though. Reboots, like 2009’s  Star Trek , typically earn more money than their predecessors. How important is originality in filmmaking? This is apparently how nerds spend their spare time. 1. So how do you judge how good a sequel is? How does this work?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 8, 2016
    [2009, Sales] Marketing Giveaway Grand Prize Winner Announcement [Part 1]
    In 2009, Abby and Edward Olsen welcomed their fourth child, William Christian Olsen, into the world. Drive sales? At the end of 2015, we launched The Ultimate Holiday Marketing Giveaway as part of our Everything Holiday resource center. Will was born with multiple congenital heart conditions, a lung disease and Down Syndrome.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [2009, Sales] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. It’s six words long: “ For sale: baby shoes, never worn. ”. Every time I write, my goal is to write easy-to-read sentences. never want my audience to stumble or slow down or start a sentence over. There.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 27, 2016
    [2009, Sales] What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising
    percent in 2009 to 20.9 Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. But with new opportunities come new challenges—and new skills to learn.
  • CAPTORA  |  TUESDAY, MARCH 1, 2016
    [2009, Sales] CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap
    His path: While Schott is not new to the CEO role at MuleSoft — he’s held that title since 2009 — his extensive experience in marketing no doubt has been a key factor in the company’s success. In 2009, she was hired as the first employee at cloud communications startup Twilio. ” Which CMOs have made the leap to CEO?
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2015
    [2009, Sales] What Content Marketing Will Look Like in 2016: 40+ Predictions
    The hottest, most positive trend will be enterprises reorganizing their brand, product, marketing, sales, and customer service teams around innovation and customer experience. It’s hard to believe that this marks the eighth year of our annual content marketing predictions. Amanda Todorovich, content marketing director, Cleveland Clinic.
  • SALESFUSION  |  MONDAY, NOVEMBER 9, 2015
    [2009, Sales] Content Marketing is Nothing New
    In 2009, a study from the University of Southern California revealed that Americans consumed, on average, 34 gigabytes of content and 100,000 words in a single day. Why the change from content that’s sales-y and advertorial in nature to more subtle, value-add efforts? The need for quality content isn’t new, just the label is.
  • VISUALLY  |  THURSDAY, OCTOBER 29, 2015
    [2009, Sales] Video Content Marketing: The Three Es of Success
    When I joined DNS Made Easy’s team in 2009, I did so with the simple request to create animated videos in the vein of the “Erin Esurance” spots that were very popular at the time. The direct sales approach. That’s when I stumbled into it accidentally… Before I knew it was a thing, let alone what it was. clever, right?
  • SALES LEAD DYNAMICS  |  SATURDAY, OCTOBER 3, 2015
    [2009, Sales] Scholarships with February 2015 deadlines
    As a result of $300K IRS tax statement, national agencies raided your home of Sale in August. The Batman Forever superstar previously had a loan registered for $538K in 2009 against him, but Kilmer has since reconciled that debt. He apparently agreed to begin paying the IRS $250 pounds per month in 2009. 2010 is finished. Yikes.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [2009, Sales] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 & part 2.). Total Number of all U.S. Registered * Hospitals.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 27, 2015
    [2009, Sales] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    In fact, the brand went as far as introducing this shirt for sale in its online store : With Dunkin' Donuts continuing to stir the pot, it seems that Starbucks hasn't suffered from its rival's mockery. This post originally appeared on HubSpot's Agency Post. Its grand idea for bringing together the two chains fighting for market share?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [2009, Sales] The Resurgence of Email Marketing
    52% of the US population now check email on their mobile device – this number has more than doubled since 2009, and will likely continue to rise as companies raise expectations about their employees’ accessibility outside the office. Email has gone mobile. Email is effective at keeping buyers informed. being marketed is too long.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [2009, Sales] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year. “Our biggest competitors are our customers.”
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [2009, Sales] A 1,000 point drop in the Dow…and your staffing firm
    For most of us in the staffing industry, 2009 feels like it was only yesterday. Between 2009 and 2010, staffing industry revenues fell by more than 30% (and we saw some firms lose as much as 70% of their revenue). Most staffing sales professionals are tactical. The best staffing sales reps are strategic. stock market.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [2009, Sales] 5 Subject Line Tips You Haven’t Heard
    Trying to pique readers’ curiosity to entice them to open an email is so 2009. The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. Describe a new product or give specific details about an upcoming sale. Try a pop culture reference. Hashtag it up. Tell a joke.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [2009, Sales] The Best Example You Will Find On The Value Of Storytelling
    What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories, along with the items online for sale? This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. This trust is what ultimately will drive real sales and business value.
  • CRIMSON MARKETING  |  TUESDAY, JULY 21, 2015
    [2009, Sales] How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
    You need to create a reputation and a track record of shipping and getting stuff done because once you have that (you) can push back to (the) Head of Sales and say, ‘Hey, can you wait the sprint?’ If you are the head of a marketing organization, you always have more tasks than time. He sold it to Object Design in 1997, a then public company.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [2009, Sales] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We had to become more focused on marketing, and specifically marketing that drove results,” said Paychex Marketing VP, Andrew Childs. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients. percent. billion.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [2009, Sales] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    Top executives and their incentives were more focused on traditional performance measures such as sales or earnings growth. It’s the self-help topic du jour: achieving “work/life" balance. Don’t get me wrong: Many of these tips can be helpful. But you see, this is where the terminology gets confusing. Matter of Semantics. 15,000 B.C. 350 B.C.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009, Sales] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    As Peter Doucette, VP of Sales and Marketing at The Boston Globe said, “ We needed to think of value proposition as the center of everything we do.” It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009, Sales] Drop the “Social” Prefix Already…It’s Just “Selling”
    But is this really the only thing sales teams should be focused on? Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Seriously…I haven’t picked up my phone in two years and I’m in sales.) Sales b2b ConsumerBeautiful.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009, Sales] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. And just in case you’re still not convinced that if you’re in sales, you should be blogging, consider how buyers check out potential providers. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. But it worked.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [2009, Sales] Getting Your First 100 Customers: Strategies That Work
    Anyone with experience with startup companies and sales and  marketing  knows how hard it can be to engage those first 100 customers. Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. Margarita’s Story. Use Strategy. As Ms.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [2009, Sales] Confessions of a Google Spammer
    My Mindset in 2009. Sales of our SEO SaaS subscriptions peaked at around $150,000 a month in subscriptions. We had two sales threads: one on WarriorForum, and another on WickedFire. Here's what a few hours of sales looked like back then: An Average Couple of Hours of Income at My Company During the High Times. they asked.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [2009, Sales] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [2009, Sales] Why the economics of blogging are diminishing
    Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it’s a personal diary to build a stronger connection with my existing follower base. ” 5 Lessons from 5 Years of Online Business and Blogging 10 simple tweaks to generate more sales through blogs. Make the post all about the reader/customer.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [2009, Sales] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. The best sales leads have always come from word-of-mouth referrals. For home builders, there’s no question the target audience is there. When you add a project, there is a specific section to include keywords.
  • BIZNOLOGY  |  MONDAY, MARCH 16, 2015
    [2009, Sales] How choosing “Birdman” hurts the Oscars brand
    Birdman” attracted only about 5 million viewers and $11 million in ticket sales, compared to 40 million viewers and $320 million in sales for “American Sniper,” and “The Imitation Game” with 10 million viewers and $84 million in domestic revenues. viewers, its lowest rating since 2009. rating (on a scale of 1-10), versus 8.6
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2009, Sales] 10 User Generated Content Campaigns That Actually Worked
    Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. Burberry’s ecommerce sales surged 50% year-over-year following the launch of the site. 2) Belkin. You’re in luck!
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [2009, Sales] 50 All-Time Great Retail Subject Lines
    If you sell your own products or products from other manufacturers, you may be trying to announce new products, new seasons or discounts and sales. Post [holiday] Flash Sale! 2 for $20. Extra 50% off sale ends tonight! Email subscriber exclusive: [Product name] sale is here. sale reminder). You’re Invited!
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [2009, Sales] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016. But where are all these sales coming from? Vegan. Gluten-free. Paleo. Juicing. Mediterranean. and Europe. and France. Gluten-Free.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [2009, Sales] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    Fail to market your business effectively, it’s good-bye to that business and the For Sale sign goes up. ” has been a motto of Find New Customers since the company was founded in 2009, so why don’t you check us out, because we keep our promises for everyone. You is the best word in marketing today.). Amanda. Amanda F.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009, Sales] 87 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Sales & Marketing Alignment.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2009, Sales] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    In 2009, we started segmenting our database for the first time. But we head grumblings from the sales team. We called them "mini CMOs" and those people would be responsible for supporting one of our persona-based sales teams, as we now had multiple. The main benefit: sales and marketing alignment. Email Metrics.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [2009, Sales] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m to his 2.4m). Margo Giordannis, President of the Americas, Sales, at Google, adds : “Because they’re choosing to learn about products on YouTube, they are much more open to [brand] messages.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2009, Sales] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. You can see in the Google Trends chart that while interest is considerably lower compared to its 2009 heyday, Snuggies are still getting mini-spikes in interest every holiday season.
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [2009, Sales] 11 Things to Look for in Freelance Writers
    Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Those generic articles you used to crank out in 2009 no longer fly. Image source. Freelance writers can make or break your business. Who can afford that? Image source. 1.Talent. Passion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [2009, Sales] An Example of Twitter’s Real-Life ROI
    In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Generally speaking, the social web is comprised of conversational tools that rarely help you generate short-term sales, but are better for building long-term relationships. jumped at the opportunity!
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 23, 2014
    [2009, Sales] Community Models
    Here’s the next installment of my book study series for B2B Technology marketing and sales professionals. The Economics of Networks [Page 49] Beckstrom’s Law | July 29, 2009. This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You Things to Remember.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [2009, Sales] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    For example, it handled marketing for Aliph, the maker of bluetooth headset Jawbone, and receives a percentage of sales of headsets sold. Launched in 2009, MRY (formerly known as Mr. Youth) created Crowdtap to help brands connect with consumers who would perform actions in exchange for rewards. How Agencies Have Changed. 12) Cinder.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009, Sales] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Sales people often struggle with developing nurturing content without support.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009, Sales] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    The Pure Food and Drug Act forbade, and I quote , “the manufacture, sale, or transportation of adulterated or misbranded or poisonous or deleterious foods, drugs or medicines, and liquors.” sales reps recommending drugs to doctors, or drug companies funding continuing education programs). 2009: FDA 2.0. Reminder Ads.
  • AVITAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [2009, Sales] ralph lauren for womens paul fergus
    In accordance with S McBride,Christian Louboutin sale uk Bacardi Limited president and CEO, are very excited to welcome Rafa for the Bacardi family as our new Global Social Responsibility Ambassador. ” 1990s, swinging clear of Dancepop,Christian Louboutin outlet uk towards harderedged rock and rap. William G.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2009, Sales] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. We paid them with store credits to write detailed reviews posted on the sales page of each book they reviewed. Below are some of our favorite stories. Rand Fishkin.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2009, Sales] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Reason #5: Accelerated Sales Cycle. When you can’t measure and quantify the consumption of your content, it’s challenging for both Marketing and Sales to decipher clues on the sales readiness of prospects.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [2009, Sales] Insights from the B2B Barometer
    Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. Guess what it was five years ago in Q2 2009?  The full report can be downloaded free-of-charge here.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [2009, Sales] 6 Principles of Influence Within Your Inbound Marketing
    Cialdini (2009). More or less, the principles are six impactful areas to leverage during a brand’s marketing and sales processes. In this blog, I’d like to share how inbound marketing methodology can allow you to use these six principles to increase sales and assist towards developing the growth of your company. Weekend Sale!
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009, Sales] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. Increase sales transactions. (35%). In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. What, are you crazy, Paul? Maybe I am, but hear me out.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Sales] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Sales & Marketing Alignment.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Sales] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Sales & Marketing Alignment.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [2009, Sales] How Manchester United Revolutionized Sports Marketing
    Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. Ask me which English soccer, uh, football team I would support and I would say Liverpool. According to a controversial poll commissioned by the team, 650 million people worldwide say they support the team. Have a Backstory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2009, Sales] Klout Founder says Lithium deal will propel new development
    After that first sale, I really had visions of being a millionaire in a few months,” he said. In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product.  This is early 2009 and the economy was terrifying. The genesis of Klout circa 2008. Schaefer: Are you exhausted right now? Connections. 
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [2009, Sales] The Death of Salesmen, Really
    This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. The call got me thinking about how the sales function – as we knew it – is dead. The sales man called and said something like, “You mentioned your client, and I have some ideas for them.”
  • SYNECORE  |  SATURDAY, FEBRUARY 22, 2014
    [2009, Sales] 7 Social Mobile Apps Marketers Should Know About
    Founded in 2009 by Ukrainian Jan Koum and American Brian Acton, the text messaging utility has reached 450 million monthly users in just four years of existence- faster than any other company in history to do so. large portion of this revenue came from the sale of “stickers,” the latest app monetization craze. We shall see about that.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [2009, Sales] 2013 Marketing Survey Results: What Worked Best?
    Email remains a preferred form of outreach and driver of sales. Of those surveyed between September and December, 52% said that email fueled their sales pipeline directly (with events and tradeshows not far behind), and 66% looked forward to staging new email campaigns in the coming year. Clearly, marketers are investing in what works.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [2009, Sales] REVTalks Smashes the Executive Knowledge Gap
    Live Talk: Join us at REVTalks’ for “ Look, Up in the Sky… It’s a… Sales Superhero! Description: Josiane Feigon , a pioneer of the Sales 2.0 movement, and author of the new book Smart Sales Manager, is one of 36 speakers who will present at REVTalks. Filmed at the 2009 TED Conference in Oxford.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [2009, Sales] 10 MORE of the Most Remarkable Marketing Campaigns in History
    Milk sales grew by 13.5 All in all, 66 commercials were produced between May 2006 and October 2009, and each one delivered an on-point message that helped bolster Apple''s reputation in a big way. 5) Oreo''s Creme vs. Cookie Debate. We''ve even published SlideShare presentations about remarkable campaigns , as you may remember.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 12, 2014
    [2009, Sales] Guest Lecturer @MNBurgess to Discuss “Branding From the Inside Out” at Centenary College #NJ
    It has been a great honor over the years to work with Centenary College, who in 2009 awarded me the Joel A. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. This event is free and open to the public. Kobert Distinguished Teaching Award for adjunct faculty. It’s the ultimate win/win.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [2009, Sales] Who’s an Expert, and Why Experts Write Ebooks
    Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Who, exactly, is an expert? They’re experts. Source: R.R.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009, Sales] 20 LinkedIn Groups Every Marketer Should Join
    You’re likely to run into fellow marketing friends and coworkers in this group. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Sales. 8) Sales Best Practices. Created: April 1, 2009. Created: June 20, 2009. Who knows? Created: March 3, 2008. Dubois.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [2009, Sales] 6 Ways to Make Your Marketing to Tradesmen More Effective
    wrote this post in 2009 and it still holds true today. And don’t forget to bring the sales team up-to-speed as to what you’re doing. The quality of your sales leads is far more important. Today we have so many options to reach our targeted audiences. Below are six ways you can make your marketing to tradesmen more effective: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [2009, Sales] Gainsight Gives Customer Success Managers a Database of Their Own
    That could easily be pure fluff – doesn’t every company contribute to its customers’ success? – but Gainsight actually means something concrete: it helps customer success managers identify churn risks and sales opportunities among their clients. Gainsight was founded in 2009 and started taking paying customers in 2012.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [2009, Sales] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’ Be helpful.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [2009, Sales] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    Donations From Pink Beer Sales. The proceeds of the garment sales will go to "nonprofit organizations dedicated to raising breast cancer awareness and providing greater access to breast cancer screening and support services.". As you may know, October is National Breast Cancer Awareness Month. Free Will Brewing Co. nonprofit
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [2009, Sales] 3 Ways Your Website Is Chasing Customers Away
    61% of consumers said that a telephone number to call customer service or sales was among the top five things they want to see on a company’s website. IMshopping and Harris Interactive Survey (August 2009). In the age of the Internet, more customers than ever are looking online as they begin seeking a service or product. Too sparse?
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [2009, Sales] Top 10 Tips for Marketing Automation success (1)
    And increasingly, to keep an eye on existing customers'' activities to make the most of every repeat sales opportunity. Start capturing behavioural, online, and sales data. Content is king and should be priority #1. ½ of all sales are lost because content is poor source: KissMetrics 2011. 6. What problems does it solve? Decide.
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [2009, Sales] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. Every piece of online content, and many of the commercials all point viewers towards DVD sales or episode downloads. Audience engagement and interaction . Create paying customers.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [2009, Sales] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    Every company of 250 employees or more needs a best practices sales lead generation program. That’s the only way to fill sales funnels with qualified sales leads and deliver on revenue goals. To reach Find New Customers, please send an email to sales at findnewcustomers.com. But that begs a question. Tons of those.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [2009, Sales] How to Create Marketing That's Actually Helpful [Printable Checklist]
    Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates. This changed everything.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 23, 2013
    [2009, Sales] Industrial Marketing, Lead Generation and Sales: It’s Complicated
    Remember this rom-com from 2009? Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.].
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [2009, Sales] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [2009, Sales] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    Online content in the sales and marketing industries is dynamic and constantly changing. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. B2B Buyers: Traits by Generation [Infographic]. Via MarketingProfs. Via HubSpot.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009, Sales] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    Connecting the Dots Between Content and Sales. We’re joking, of course, but IDG Enterprise’s report is among the best researches on how content marketing should fit into the sales cycle, and what you can do to write for the right consumer. Minneosota’s professional football team, The Vikings, faced a unique challenge in 2009.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [2009, Sales] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. As long as there have been marketing and sales departments, there has been tension between the two. Sales may describe marketing as " arts and crafts ," " academics " and " irrelevant."
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [2009, Sales] Why Marketing Made Simple TV beats the pants off Find New Customers
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity, Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [2009, Sales] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. Supported channels include email, Web, social, mobile, call center, point of sale, and SMS. - it uses the same offer library for real-time and outbound campaigns. But this doesn’t mean the industry has been stagnant.
  • MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    [2009, Sales] The 9 Immutable Laws of Social Marketing
    Create engagement that leads to two-way conversations and sales. In November 2009, Fresh Diet had a Facebook presence of…almost zilch. Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. How do you use it to generate heat as well?
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [2009, Sales] B2B Marketers Should Take Another Look at E-Commerce
    Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site.  Today, Xiameter represents 40% of Dow Corning’s $6 billion in sales. Same for high-volume, repetitive-sales product categories, like replacement parts or warranty renewals. Photo credit: Wikipedia.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009, Sales] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. Read on to understand why.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [2009, Sales] Here is my fervent hope. That what does not kill you, makes you stronger
    Self Education dealing with adversity Find New Customers Notre Dame football sales lead generation Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. ” We were pounded by a much better team.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [2009, Sales] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process  like the SCORE b2b demand generation program. Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 12, 2013
    [2009, Sales] Why Sales Leaders Should Wave the Flag for Sales Lead Generation
    Buffer BtoB demand generation (sales lead generation) is the process of earning the trust of prospective customers over time and being the trusted partner when they are ready to buy. In simple terms, those are sales-ready leads. Here’s why your Vice President of Sales needs to champion this program. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 11, 2013
    [2009, Sales] Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly)
    Jeff is an award-winning marketing expert who has been helping companies (except the state of Georgia) since 2009 to create and deploy programs to help sales close more deals. You can contact Jeff at 516-456-8218 or by sending an email to sales at findnewcustomers.com. Buffer. Embracing peer engagement. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [2009, Sales] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” Thanks to President Dave Munn for inviting Jeff Ogden of the sales lead generation company Find New Customer s to the event. Photo below.).
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 8, 2013
    [2009, Sales] The Awesome Power of Story in BtoB Sales Lead Generation
    Buffer Sales Lead Generation is powered by great stories. You need to be very patient to get your sales lead generation to work optimally. So if you want results from your sales lead generation programs, tell a story.  It works! There is a good lesson for BtoB marketers here. Let me share it. Click the image here to learn more.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [2009, Sales] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. Go though your sales lead management steps and determine where you are with you data, lead planning, metrics, etc. Figure out (with sales ) the definitions of each buying cycle. What should your revenue improvement priorities be? Carlos Hildago.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [2009, Sales] Why You Might Want to Be More Negative in Your Marketing
    This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Ever wake up on the wrong side of the bed? Of course you have.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [2009, Sales] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    They’re under a great deal of pressure to deliver fewer high quality leads for sales (The #1 problem vexing sales everywhere is the lack of quality sales leads.) In fact, the data shows that sales sells more when given FEWER higher quality leads. So what are the foundation steps that need to be done? Goal Setting.
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [2009, Sales] How to Use Video Marketing To Get More Sales and Increase ROI
    Let’s talk sales and how video marketing can work for your brand or organization. consult with companies regarding their Marketing and Sales efforts on a weekly basis. Anyone in sales knows that people buy from people they know and trust. How Video Marketing Impacts Sales. Internet Retailer, December 2009).
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [2009, Sales] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    This is why the best sales lead generation companies (such as Find New Customers) have a documented demand generation like the SCORE demand generation program. Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009. Fill out a form and send in your resume. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [2009, Sales] The Past And Future Of sCRM In Prospecting And Selling
    Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Go in with a generous spirit -- if your goal is to help people succeed, sales will follow. 3. By stepping into the conversation, you can form a solid footing earlier in the sales process. Or your computer.
  • SALESFUSION  |  FRIDAY, MARCH 15, 2013
    [2009, Sales] SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence
    FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Atlanta, GA. About SalesFUSION. uncategorized
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 15, 2013
    [2009, Sales] The Power of Servant Leadership – Good Advice for CEOs
    Jeff Ogden’s an award-winning BtoB marketing expert and President of the sales lead generation firm Find New Customers, which has been helping companies with demand generation since 2009.  He’s also the creator of the popular online TV show, Marketing Made Simple TV. He was suspicious of those focused on leading first.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [2009, Sales] Retarget Your Way to Greater Sales
    The chance to make an online sale is not a one shot deal. Ways Retargeting Can Help Your B2B Company Increase Sales. Now that you know what retargeting is, let us highlight ways it can increase your sales: Lead Generation : Retargeting is an excellent lead generation tool because it keeps bringing businesses back to your site.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [2009, Sales] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We also have a lot of great content on BtoB marketing, lead nurturing, lead scoring, and more on sales lead generation  - all of which can be found at www.findnewcustomers.com. Email us – sales at findnewcustomers.com.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [2009, Sales] Is Thought Leadership The Future of Marketing?
    Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search.
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [2009, Sales] Q&A with Mark Fidelman, Author of Socialized!
    For instance, in 2009 there was a story about how Dell generated $6.5 million in sales via Twitter. Their sales went up dramatically as a result of that video. In your book, you talk about how companies need to learn to manage "Darwin's Funnel"–or a sales and marketing funnel with a social wrapper.
<< 1 2 3 ... 21 22 >>