2009 and Sales Qualified Opportunity

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

B2B Marketing Zone

Making the Most of Your Webinars

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Webinars

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